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HTC U12 Plus – Disponibil pentru precomandă la Orange



Trăiește la limită cu noul HTC U12+ și testează cel mai bun sunet de la interior la exterior. Lansează o precomandă online și primești cadou un voucher de 50€, pentru accesorii.
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Orange Raises Public Awareness of Phishing Ads in Imaginative Campaign by Havas Paris


Brand: Orange

Title: The National Phishing


The Concept:
Every year, cyber-attacks hit millions of people and cost billions of dollars all over the world.

Today, companies are often giving technical answers to cyber-attacks, while the core problem is a behavioral one: 95% of attacks are related to human mistakes.

To raise public awareness about cyber-attacks, and particularly phishing linked to human inattention/misunderstanding, Orange has created a false offer: for 48 hours, the operator has launched a fake advertising campaign (OOH, display) with an incredible offer "PACK - UNLIMITED 6G DURING 100 YEARS" available only by sending your data in return.

Those falling for this offer were immediately informed that they have been “fake-phished” and the fake campaign was replaced by a pedagogic online and offline campaign explaining how to recognize a cyber-attack.



Credits:

Creative Agency: Havas Paris
CCO: Christophe Coffre
Artistic Directors: Rémi Arnaud
Copywriter: Édouard Dorbais
Account managers: Éric Mironneau, Diane de Plas, Marine Legoff
PR : Christophe Pelletier, Thomas Khaski


Media Agency: Havas Media

Published: July, 2019

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