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Title: The National Phishing
Every year, cyber-attacks hit millions of people and cost billions of dollars all over the world.
Today, companies are often giving technical answers to cyber-attacks, while the core problem is a behavioral one: 95% of attacks are related to human mistakes.
To raise public awareness about cyber-attacks, and particularly phishing linked to human inattention/misunderstanding, Orange has created a false offer: for 48 hours, the operator has launched a fake advertising campaign (OOH, display) with an incredible offer "PACK - UNLIMITED 6G DURING 100 YEARS" available only by sending your data in return.
Those falling for this offer were immediately informed that they have been “fake-phished” and the fake campaign was replaced by a pedagogic online and offline campaign explaining how to recognize a cyber-attack.
Creative Agency: Havas Paris
CCO: Christophe Coffre
Artistic Directors: Rémi Arnaud
Copywriter: Édouard Dorbais
Account managers: Éric Mironneau, Diane de Plas, Marine Legoff
PR : Christophe Pelletier, Thomas Khaski
Media Agency: Havas Media
Published: July, 2019