INTERSPORT, world leader in the distribution of sporting goods, is aimed at athletes of all levels and invites them to excel at the end of the winter.
What better than a challenge to get back into it?
INTERSPORT, with its agency Les Gaulois and in collaboration with Nike, launches #RunTheSpring, a digital operation encouraging the French to resume running.
The remix of Vivaldi's "Spring" lasts for 5 minutes and a half. Will you run 1km before the end of the track ?
INTERSPORT also organized a contest on its website: #RunTheSpring. All runners who manage to run 1 km in 5 minutes 30 seconds, before the end of the remix track of Vivaldi's "Spring", will receive a special offer from INTERSPORT. Nömak from the French Dj collective Point Point remixed the Vivaldi Spring song to make it motivating for the runners.CREATIVE CREDITS:
Ad Agency: Les Gaulois
Chief Creative Officer: Xavier Beauregard
Creative Director: Alexandre Drouillard
Art Director: Aurélien Bigot
Copy Writer: Benjamin Le Coz
TV production: Ingrid Vasseur, Jennifer Braux
Director: Lucas Posson
Producer: Willy Morencé
Post Production: HRCLS (Hercules) -ADVERTISEMENT-