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InterSport and the Gaulois Agency Challenge Vivaldi’s “Spring” with Run The Spring Ad

INTERSPORT, world leader in the distribution of sporting goods, is aimed at athletes of all levels and invites them to excel at the end of the winter.

What better than a challenge to get back into it?
INTERSPORT, with its agency Les Gaulois and in collaboration with Nike, launches #RunTheSpring, a digital operation encouraging the French to resume running.

The remix of Vivaldi's "Spring" lasts for 5 minutes and a half. Will you run 1km before the end of the track ?

INTERSPORT also organized a contest on its website: #RunTheSpring. All runners who manage to run 1 km in 5 minutes 30 seconds, before the end of the remix track of Vivaldi's "Spring", will receive a special offer from INTERSPORT. Nömak from the French Dj collective Point Point remixed the Vivaldi Spring song to make it motivating for the runners.

Ad Agency: Les Gaulois
Chief Creative Officer: Xavier Beauregard
Creative Director: Alexandre Drouillard
Art Director: Aurélien Bigot
Copy Writer: Benjamin Le Coz
TV production: Ingrid Vasseur, Jennifer Braux
Production: SOVAGE
Director: Lucas Posson
Producer: Willy Morencé
Post Production: HRCLS (Hercules)


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