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"Hugs"

You'll never guess what this new commercial created by Fred&Farid is for... Diabolo reinvents the roller braking and avoids making 'hugs' to a tree, a window, a dustbin, a fence and more in this brilliant new spot. Original music in the commercial is by Hush, song title: "It's Your Turn" Credits: Advertising Agency: Fred&Farid, Paris, France Creative Directors: Fred & Farid Copywriters / Art directors: Laurent Toth, Marc Badinand Brand’s supervisor: Baptiste Ribeton Agency’s supervisors: Bérengère Mangin, Alice Lombard Tv producer: Koniba Pleah Art buying: Adélaïde Samani Agency’s post-production: Koniba Pleah Director: Nan Production company: Soixante Quinze Producer: Jules Dieng Music studio: Chut on vous écoute Post-production studio: Soixante Quinze

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Lionel Messi and Luis Suarez Feature in Creative Argentina-Uruguay 2030 World Cup Bid



As a tribute for the Centenary of the 1st World Cup in football’s history that took place in Uruguay and found the host facing Argentina at the final match, both countries decided to apply together to host the World Cup in 2030. But it’s hard to stand out from the rest. So, we came out with an idea, and chose two great friends to make it happen. At the start of the eliminatory match between Uruguay and Argentina for FIFA World Cup 2018, we ask MESSI to wear shirt #20 and SUAREZ #30. We knew every camera of the world would be aiming them. With a financial investment lower than USD200, Argentina and Uruguay’s application to host World Cup 2030 was seen in every corner of the universe. Initiative 2030. In a world like football’s, where millions seem to move everything, an idea seems to move millions.

Credits:
Chief Creative Officer: Martin Mercado
Executive Creative Director: Diego Tuya
Executive Creative Director: Dario Rial
Creative Director: Nicolas Ochoa
Creative Director: Nicolas Massimino
General Account Director: Agustin Coste
Producter Director: Agustin Borgognoni


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