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"Hugs"

You'll never guess what this new commercial created by Fred&Farid is for... Diabolo reinvents the roller braking and avoids making 'hugs' to a tree, a window, a dustbin, a fence and more in this brilliant new spot. Original music in the commercial is by Hush, song title: "It's Your Turn" Credits: Advertising Agency: Fred&Farid, Paris, France Creative Directors: Fred & Farid Copywriters / Art directors: Laurent Toth, Marc Badinand Brand’s supervisor: Baptiste Ribeton Agency’s supervisors: Bérengère Mangin, Alice Lombard Tv producer: Koniba Pleah Art buying: Adélaïde Samani Agency’s post-production: Koniba Pleah Director: Nan Production company: Soixante Quinze Producer: Jules Dieng Music studio: Chut on vous écoute Post-production studio: Soixante Quinze

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Boston Bruins Tap Fuseideas For Winter Classic Promotion



BOSTON — In anticipation of the upcoming 2019 Bridgestone NHL Winter Classic, the Boston Bruins turned to Fuseideas to help promote and drive sales of their limited series Winter Classic jersey at The ProShop at TD Garden, according to Dennis Franczak, CEO of the full-service advertising firm.
Fuseideas, who has worked with the Bruins since 2007, has created a variety of frozen and eye-catching work that will appear as an in-arena promotion with video displayed on Garden HDX, New England Sports Network, in-arena signage and retail display prior to the January 1st game between the Bruins and the Blackhawks at Notre Dame Stadium.

The 2019 Bridgestone NHL Winter Classic Jersey is available on the BostonProShop.com site and in the ProShop on Level 2 at TD Garden.

About Fuseideas

Fuseideas is an award-winning, integrated, full-service advertising agency that helps clients navigate the chaos that exists in the media landscape today. Fuseideas clients can achieve their brand and marketing objectives across all relevant channels. These include brand strategy, creative, digital strategy and web engineering, all forms of media planning and buying, public relations and social media, experiential marketing and analytics. Fuseideas is headquartered in Boston with additional offices in Portland, Maine, San Francisco and Prague. For more information, visit Fuseideas online at www.fuseideas.com

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