Is 3D-Capable Smartphone the Next Big Thing?
"The industry verdict on 3D sensing [inside smartphones] varies widely — from “why bother?” to “it’s the future.” While some interpret the lack of iPhone X competitors with full-blown 3D sensing technology as a lack of market interest, others disagree.
While Apple’s TrueDepth had by 2017 established the trend for 3D front-facing cameras, Yole acknowledged that the wave [for 3D sensing adoption] “has started on the conservative side in terms of volume.”
The 3D sensing argument took a positive turn when Chinese smartphone OEMs including Xioami, Oppo, and Vivo unveiled their plans for 3D sensing over the last few months. Although Cambou is sure about front-facing 3D, he remains skeptical of use cases for 3D in rear-facing cameras. Pointing out a lack of momentum for VR and AR, he explained that neither the augmented reality sales pitch nor augmented gaming are yet proven on the market.
Recent quarterly financial calls held by STMicroelectronics and ams revealed that “they are almost overly confident” that 3D sensing will go inside both the front and rear cameras of smartphones, observed Cambou.
So what percentage of smartphone cameras will have 3D cameras? What’s the penetration ratio? Yole predicts that a 1.4% penetration ratio in 2017 will grow to 55% in 2023.
Huawei... is making a big investment in digital photography, said Cambou. In comparing the size of active matrix (used for traditional photography), he calculated that Apple is devoting only 52 mm², while Samsung has committed to 91 mm² and Huawei 112 mm²."