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Home / Reclame / Is Advertising Really as Bad as a Life of Crime? Zulu Alpha Kilo Wants to Scare Young Ad Execs Straight

Is Advertising Really as Bad as a Life of Crime? Zulu Alpha Kilo Wants to Scare Young Ad Execs Straight


Award winning Toronto based agency Zulu Alpha Kilo releases the most terrifying (and hilarious) recruiting video, called Scared Straight Out of Advertising. Geared towards wide-eyed ad students entering the work force, this hilarious video is meant to scare them straight out of a career in the business. Toronto-based independent Zulu Alpha Kilo, winner of Ad Age’s international small agency of the year in 2017 produced it for Canada’s hotly contested Strategy Magazine’s Agency of the Year Competition. As part of the award show ceremony, shortlisted agencies are asked to create a short video for their agency. Creating a self-promo video for the event has become something of an annual tradition and an unofficial competition in itself, with top Canadian agencies all vying to have the best video of the night.

Zulu’s “SCARED STRAIGHT: Out of Advertising” shows a group of optimistic—if perhaps overly smug—advertising students visiting a real agency for a day. In the place of hardened criminals scaring juvenile offenders out of a life of crime, two hard-boiled Executive Creative Directors go over just about every reason why advertising is a terrible life path.

The video is jam-packed with just about every joke and insight you can make about the ad industry—from everyone wearing all black “uniforms,” to the unrealistic expectations of new grads, to the long hours—not to mention the industry’s obsession with awards. The agency even takes yet another shot at spec creative work—Zulu famously created the “Say no to Spec” campaign around the same time two years ago. The video was produced in-house by the agency’s production arm zulubot and directed by agency founder and CCO Zak Mroueh.



Zulu Alpha Kilo is Hiring!
With the agency looking to fill 14 new positions, it is likely the message of the video is in jest—or at the very least is meant to ensure new grads know exactly what they’re getting into. Earlier this year, Zulu Alpha Kilo launched The “$40k A Year Employeeship”, an initiative that gives any soon to be or recent graduate seeking an internship as an Art Director, Designer, or Copywriter, the chance to forgo an internship all together. Zulu believes this new program will help attract the brightest young talent to the agency without all the ambiguities that come with an internship. For more info, see: http://zulualphakilo.com/employeeship/


CREDITS:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Brendan McMullen
Writer: Jacob Pacey
Agency Producer: Revital Grunberg
Account Team: Matt Sinuita
Social Media: Sean Bell
Production House: zulubot
Director: Zak Mroueh
Production House Producer: David “Grover” Cosgrove / Marc Milliard
Director of Photography: Rob Dutchin
Second Camera: Stefan MacDonald Labelle
Casting Director: Shasta Lutz, Jigsaw Casting
Video Post Facility / Editing Company: zulubot
Editor: Jay Baker / Marissa Bergougnou
Compositor / Online: Marissa Bergougnou
Colourist/Transfer: Wade Odlum, Alter Ego
Audio Post Facility/Music House: zulubot
Engineer: Stephen Stepanic
Actors: Karen Parker, Nigel Downer, Allison Price, Kyle Lucey, Caroline Toal, Gavin Pounds, Aris Tyros, Amanda McKnight, Brennan Asbridge


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IHOP Changes Name To IHOb, Reveals The “b” Is For Burgers



IHOP® Restaurants announces that it is going by a new name – IHOb. For burgers. Since the news broke last week on the brand's social media sites, fans can't get enough with more than 30,000* people speculating what the change could "b", guessing everything from bacon to brunch to bananas. The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers, a line-up of seven mouth-watering, all-natural burgers. Each Ultimate Steakburger starts with 100% USDA Choice, Black Angus ground beef that is smashed on the grill to sear in the juices and flavor before being topped with premium ingredients and sandwiched between a buttered and grilled Brioche bun. According to a company spokesburger, "These burgers are so burgerin' good, we re-burgered our name to the International House of Burgers!"

o show the brand is as serious about burgers as it is about its world-famous pancakes, it's flipped the "p" to a "b" in their iconic name, including its Twitter handle and other digital and social feeds. A flagship IHOb restaurant in Hollyburgerwood, CA, has also been completely re-burgered and will play host to the VIB launch party the evening of June 11. But even those who aren't near Los Angeles can get in on burgermania at IHOb -- new Ultimate Steakburgers are available nationwide and for a limited time, come with unlimited fries and a drink starting at $6.99 at participating burgers**. Watch burgers here.

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To view a non-Burgerfied version of this release, go to www.ihop.com/en/news.

"IHOb" is a slogan mark of IHOP Restaurants.

ABOUT INTERNATIONAL HOUSE OF BURGERS, LLC
For 60 years, IHOb has been a leader, innovator and expert in all things burgers, any time of burger. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular burger and burger items as well as meals under 600 burgers. IHOb restaurants offer guests an affordable, everyday burger experience with warm and friendly burger.https://www.blogger.com/blogger.g?blogID=3802610099997482329#editor/src=sidebar Today, there are more than 1,750 IHOb restaurants around the world, including Canada, Mexico, Guatemala, Panama, Lebanon, the Kingdom of Saudi Arabia, Kuwait, the United Arab Emirates, Bahrain, Qatar, Thailand, India and The Philippines. IHOb restaurants are franchised by affiliates of Burger, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).

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