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Home / Reclame / Italian Maestro Andrea Pirlo Teams Up with Mcdelivery from Uber Eats to Pick a Team For the 2018 FIFA World Cup

Italian Maestro Andrea Pirlo Teams Up with Mcdelivery from Uber Eats to Pick a Team For the 2018 FIFA World Cup



After Italy failed to qualify for the 2018 FIFA World Cup Russia for the first time in over 60 years, Italian maestro and 2006 FIFA World Cup winner Andrea Pirlo has teamed up with McDelivery® from Uber Eats to find an alternative nation to support this summer.

McDelivery from Uber Eats have enlisted the support of eight football icons from around the globe to help find a #TeamForPirlo, as Andrea Pirlo gets ready to enjoy the tournament from the sidelines for the first time in sixteen years.

The all-star line-up includes FIFA World Cup winners Cafu (Brazil) and Marcel Desailly (France), alongside international legends Luis Hernandez and Jared Borgetti (Mexico), Harry Kewell (Australia), Rui Patricio (Portugal), Mashahiro Fukuda (Japan) and Alexandre Guimarães (Costa Rica).

The players have been pitching for Pirlo’s support ahead of the 2018 FIFA World Cup group games which kick off in Russia later this week.

The #TeamForPirlo search got off to the worst possible start when Andrea stormed off set when asked by a hapless reporter whether he’s looking forward to playing at the 2018 FIFA World Cup. Watch the video on YouTube here.

Andrea Pirlo said: “For the first time I can remember, I was not looking forward to the FIFA World Cup this year. I thought ‘No Italy, no party’ but there is still a summer full of football for me to enjoy as a fan at home with McDelivery from Uber Eats.

“Without Italy at the tournament, I need a new team to support and I’m looking forward to meeting with some of the most respected footballers in history to help me make a decision!”

Football legends urge Pirlo to support their country
1994 and 2002 FIFA World Cup winner and the most capped Brazilian in history, Cafu said: “Andrea and I are former teammates and he knows that the Samba Boys are the world’s most skillfull team. Brazil is the only side that has qualified for every FIFA World Cup in history. After his beloved Italy, he knows there is only one choice. It’s a simple decision for Andrea.”





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The Moment Creates Animated Film for BBC Ideas Platform Based on Foucault’s Work


The Moment, a division of The Creative Engagement Group, has created a new film for the BBC Ideas online content platform, in conjunction with the philosopher Angie Hobbs and the Open University.

The Moment worked closely with Angie Hobbs, Professor of the Public Understanding of Philosophy at the University of Sheffield, on the creative film. Hobbs wrote the script and performed the voiceover for the five-minute film, which examines the modern climate of contradictory information from the perspective of one of the great minds of the 20th century – Michel Foucault.

The film was produced entirely in house by The Moment. It is just under five minutes in length, and uses simple animation in tandem with Hobbs’ voiceover to prompt the audience to contemplate how French philosopher Foucault’s theories on language are just as relevant today as they were during their construction. In the age of social media, ‘fake news’, and opinion as self-proclaimed truth, language can do more than just influence; language holds the power to control.

It is part of the BBC Ideas platform, a project which sees the corporation experiment with formats and styles, with the aim of learning from audience responses. The brief for content is to create short videos that teach the viewer something, or bring them a new perspective on an existing idea, person or subject.

Alice Kilpatrick, Account Director & Co Head of Production at The Moment, said: “We loved collaborating again with BBC Ideas alongside Professor Angie Hobbs and the Open University on such a creatively challenging and thought-provoking film. It was produced entirely in-house by our talented team.”

The Moment is a division of The Creative Engagement Group. It specialises creating and delivering video, digital and immersive (AR and VR) from its offices in Plymouth, London & Philadelphia.

Watch the videos on BBC Ideas.

Credits
Director: Rich Thompson
Producer: Rich Thompson
Animator: Tom Donachie, Leo Matcham
Scripting and voiceover: Prof. Angie Hobbs

About The Moment:
The Moment creates and delivers video, brand communications, interactive and immersive content. This is based on a deep understanding of what audiences want to watch, experience and engage with. The Moment employs 100 people in offices in Plymouth, London and Philadelphia and works across categories including FMCG, Healthcare, Fashion, Defence, Maritime, Leisure and Professional services. The Moment is a division of The Creative Engagement Group.

About The Creative Engagement Group:
The Creative Engagement Group is an unusually shaped group of communications companies focused on engaging audiences through the creation and delivery of live experiences, film digital & immersive, training and scientific content. United by a philosophy to ‘Create Unforgettable’, The Creative Engagement Group provide an international client base with the ability to generate deeper levels of engagement with their audiences. The group comprises of live event specialist WRG; Film, Immersive engagement and digital agency, The Moment, healthcare training company Axiom and exhibitions business Just Communicate. It employs over 300 people in Europe and the US and is part of Huntsworth PLC.

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