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Jean-Claude Van Damme is “The Baker” in newest ad for GoDaddy



When this baker cooks up new orders with his website, he calls on his inner Van Damme to keep up with demand. Watch him dominate the dough while Jean-Claude jams in the GoDaddy commercial.

"The Baker," starts off with the owner of a bakery hard at work in his kitchen. Thanks to his new Go Daddy website, he's getting lots of online orders—and seems to be getting a bit overwhelmed. When, suddenly, out of nowhere, '90s action star Jean-Claude Van Damme appears, in full split position, playing a pair of bongos.

The Baker was created by the creative agency Deutsch, New York.

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Axel Kiener is the Old Spice ‘Jungle Hero’ in W+K’s Latest Ad




Some journeys define a man. But with Old Spice Odor Blocker, a man defines the journey. And with a dictionary, he can define himself. And with a Gorilla-to-English dictionary, he can teach Chuck how to write YouTube descriptions.

Axel: Sometimes the search for answers takes us on a journey.
Sometimes those journeys never end.
With Odor Blocker, Old Spice’s most powerful antiperspirant, I escaped sweat’s curfew on my body and I was free to break down barriers between man and beast.
But how do you measure success if you’re doing something that’s never been done?
Gorilla Signing: You’re so funny.
Axel Signing: Thank you. I’m surprised you got that. You know… with your simple animal mind.
Axel: And how do you respond to a question that’s never been questioned? Good question.
When you’ve pushed the limits of success further than they’ve ever been, sometimes it smacks you in the face. But I’d rather be smacked in the face by success than tickled weirdly by failure.
Axel Signing: Hello… Old Friend.

CREATIVE CREDITS:
Ad Agency: Wieden + Kennedy, Portland

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