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Jean-Claude Van Damme is “The Baker” in newest ad for GoDaddy



When this baker cooks up new orders with his website, he calls on his inner Van Damme to keep up with demand. Watch him dominate the dough while Jean-Claude jams in the GoDaddy commercial.

"The Baker," starts off with the owner of a bakery hard at work in his kitchen. Thanks to his new Go Daddy website, he's getting lots of online orders—and seems to be getting a bit overwhelmed. When, suddenly, out of nowhere, '90s action star Jean-Claude Van Damme appears, in full split position, playing a pair of bongos.

The Baker was created by the creative agency Deutsch, New York.

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Laughter is not the best medicine in these comedy festival ads via Toronto’s Cossette




The Corner Comedy Club is launching the “It’s Not Medicine. It’s Comedy.” campaign to promote The No Refunds Comedy Festival happening in Toronto July 20th – 30th.

Developed by creative agency Cossette, the integrated campaign promotes the underground and independent comedy festival with an edgier style of humour than what’s typically shown at large scale comedy events. The No Refunds Comedy Festival doesn’t offer family-friendly acts like Just For Laughs and so they turned the old expression "laughter is the best medicine" on its head with "It's Not Medicine. It's Comedy."

An online video, directed by Tim Godsall, opens in a hectic emergency room where a nurse and doctor urgently run through a series of jokes in order to save a critically injured patient, since laughter is the only form of medicine. From observational and standup to topical and one-liners, they desperately try every style of humour to keep the patient from flatlining.

Additionally, out of home posters further promote “It’s not medicine. It’s Comedy.” by displaying pieces of prescription paper with handwritten jokes as a doctor’s prescribed dose of medication.




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