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Jean-Claude Van Damme is “The Baker” in newest ad for GoDaddy



When this baker cooks up new orders with his website, he calls on his inner Van Damme to keep up with demand. Watch him dominate the dough while Jean-Claude jams in the GoDaddy commercial.

"The Baker," starts off with the owner of a bakery hard at work in his kitchen. Thanks to his new Go Daddy website, he's getting lots of online orders—and seems to be getting a bit overwhelmed. When, suddenly, out of nowhere, '90s action star Jean-Claude Van Damme appears, in full split position, playing a pair of bongos.

The Baker was created by the creative agency Deutsch, New York.

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du Tuesday: Man Sitting Next To You via Leo Burnett Dubai




du Tuesday is a ‘buy 1 movie ticket and get 1 free’ promotion that is exclusively available to cinema goers in UAE who are on/use the du telecom network. For three consecutive years, Leo Burnett Dubai have produced award-winning campaigns for the ‘du Tuesday product’ historically. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers.

UAE is a well-cultured nation and rarely would you see someone behave in an inappropriate manner. However, movie theaters are still an exception once the lights dim down. People can be inconsiderate by doing disturbing activities inside (such as talking/crunching/slurping loudly etc) that can totally sour a cinema goer’s experience.

Leo Burnett Dubai and the director duo tackled this insight through a film that has been crafted to depict the dark side of movie goers’ experiences being ruined when they are seated next to a discourteous person. Hence, urging movie lovers to use the ‘du Tuesday’ product and sit next to someone they know won’t spoil the magic at the movies. The acclaimed directors captured the nightmares that spoil movie experiences through compelling storytelling and visually matching the sarcastic noir tone of the narrator through the lighting, art direction and production design.

CREATIVE CREDITS:
LEO BURNETT: AD AGENCY
BECHARA MOUZANNAR: CHIEF CREATIVE OFFICER
RAFAEL AUGUSTO: CREATIVE DIRECTOR
HAYTHAM DAYEH: COMMUNICATION SERVICING DIRECTOR
SAAD YUSUF: GROUP ACCOUNT DIRECTOR
OMAR KISHK: ACCOUNT MANAGER
SHEREEN MOSTAFA: HEAD OF TV
AHMED ZAKI: DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) CLIENT
ALI ALI / MAGED NASSAR: GOOD PEOPLE CREATIVE / COPYWRITER
SAAD YUSUF: LEO BURNETT DUBAI PLANNER
ALI ALI / MAGED NASSAR: DIRECTOR
CYNTHIA CHAMMAS: PRODUCER
PIERRE MOUARKECH: DOP
MICHEL ABOUZEID: EXECUTIVE PRODUCER
GOOD PEOPLE: PRODUCTION HOUSE
CHRIS ROEBUCK: EDITOR
GEORGE KYRIAKOU: COLORIST
PARV THIND: SOUND DESIGN
GOLDSTEIN: MUSIC COMPOSER
KARIM MIRA: LIZARD EDITOR

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