Modern extension accelerates momentum with TV advertising campaign partnering with GoDaddy. Top-level domain .Cloud today announced the launch of a new TV campaign set to hit the CNN airwaves on September 26th. The spot will run in the U.S. and Asia and highlights how businesses can use a modern domain name to create a strong online identity.
Businesses are the lifeblood of any economy. Their entrepreneurial passion and creativity keep the world new and evolving, and their domain name should reflect that passion. A strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.-ADVERTISEMENT-
Francesco Cetraro, Head of Registry Operations at .Cloud, explains: "New top-level domains empower business owners with a new wave of choice and opportunity. They can communicate their brand's story in a novel way, offering a welcomed alternative to traditional options." He added, "Awareness of these domains remains low, but it's the marketing world's best kept branding secret. Many CNN viewers are business leaders and industry-leading professionals. We feel this message will resonate with them well."
Finding a domain should be quick and easy, so the Registry has partnered with the most well-known and trusted brand for domains – Go Daddy – to make this seamless for prospective domain holders. Viewers are invited to visit GoDaddy.cloud to learn more about the .cloud extension and register their domains.
"The .cloud domain extension
tells users exactly what the website is going to have on it," said GoDaddy Senior Director of Marketing, Domains Theresa Geraghty. "The term cloud is so ubiquitous now, it's great to see .Cloud start advertising in more mainstreams areas like television."