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Jeep’s Owl Eyes Print Ad Is The Power Of Simplicity At It’s Finest

Ah the power of simplicity is so perfectly expressed in this new print ad for Jeep - Owls Eyes was created by Draftfcb...nice work guys!

Creative Advertising Agency: Draftfcb, Israel
VP Creative: Tal Perlmuter
Art Director: Nir Gutraiman
Account Director: Yael Nizan
Account manager: Adi Margalit

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New Print Magazine EMBER Shifts Cannabis Conversation

Venturing inside the lives of a Los Angeles-based celebrity chef who infuses cannabis into his signature dishes to a former NFL player who advocates for the holistic benefits of marijuana on and off the field, the mainstream marijuana movement has permeated every layer of today’s culture and society. EMBER, a new quarterly print publication that explores the lifestyles of today’s most fascinating individuals who openly embrace pot in all forms and chronicles that cultural evolution. EMBER also puts a spotlight on the best in cannabis products for all occasions.

EMBER celebrates the convergence of cannabis and culture by introducing a new, artful, and upscale editorial platform. Pot is increasingly part of our everyday conversation with the legalization of marijuana in various forms across 30 states—where the majority of the American population reside.

To chronicle this conversation, EMBER is a collaboration between MedMen, the most recognized cannabis brand in the country today, and PAPER Magazine, who remains a leader at the forefront of fashion, pop culture, and lifestyle. The inaugural issue boasts interviews with a myriad of intriguing subjects across the cultural spectrum in long-form, captivating editorials, including:

  • Scott Campbell, celebrity tattoo artist and founder of Beboe
  • Neal Fraser, notable chef and owner of LA-based restaurant Redbird
  • Eben Britton, former NFL player
  • Kacy Hill, American model and acclaimed singer-songwriter
  • And more
Mainstreaming marijuana for everyone, EMBER’s pages champion the legalization movement, bringing it out of the shadows and into consumer purview in an aspirational, yet accessible narrative.

“We’re honored to join forces with PAPER Magazine to position EMBER at the forefront of marijuana culture.” said Andrew Modlin, co-founder and president of MedMen and editorial director of the magazine. “We are on a mission to change the face of cannabis in everything we do, and this gives us the opportunity to really shape the larger conversation.”

EMBER will be available onsite at all MedMen retail locations starting April 11, 2018.

PAPER Magazine Creative Director Drew Elliott adds, "With EMBER we are taking you out of the weeds of stoner culture, and introducing you to an exciting community, growers and innovators who are taking pot to new places. Pot is Pop Culture, and finally we are seeing it legalized and new ways to consume it. It is not just about smoking anymore. When I walked into the MedMen store, I was transformed. There was so much more than cannabis being sold. This was a culture...and a cool one at that. This magazine is going to open your eyes to a whole new point of view on pot, and let’s just say, it’s not what you think…it’s even better.”

Be on the lookout for more news and announcements about MedMen and EMBER soon.

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