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Jeep’s Owl Eyes Print Ad Is The Power Of Simplicity At It’s Finest

Ah the power of simplicity is so perfectly expressed in this new print ad for Jeep - Owls Eyes was created by Draftfcb...nice work guys!

Creative Advertising Agency: Draftfcb, Israel
VP Creative: Tal Perlmuter
Art Director: Nir Gutraiman
Account Director: Yael Nizan
Account manager: Adi Margalit

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New work from Amsterdam’s BSUR for Princess Yachts “Experience the Exceptional”

BSUR was asked to create the first ever global brand campaign celebrating the exceptional Princess experience. Our challenge was to find a fresh approach within the category and reach enthusiasts beyond the boat world with unique stories of quality time at sea.

Contrary to what many boat magazines communicate, yacht owners do not eat lobster and caviar daily. Challenging category clichés, we shot four images portraying people in normal situations heightened by the fact that they happen offshore on a yacht. No actors or models, just real people enjoying diverse casual and personal times. The scenes, in black and white are understated and were shot in an intimate way to make the viewer feel part of the moment. The campaign shows that you can be highly sophisticated whilst remaining down-to-earth, while at sea.

Client: Princess Yachts International
Ad Agency: BSUR Agency, Amsterdam, The Netherlands
Chief Creative Officer: Joost Perik
Creative Director: Shandor Gancs
Art Director: Bob Booms
Copywriter: Ben Holder
Photographer: Roger Neve
Strategist: Antonin Jamond
Account Director: Niels Spaans
Project Manager: Marianne Johnston-Wood


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