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John Lewis Home Insurance Advert 2013 – Things Matter

Nina Nesbitt sings a beautiful cover of Fleetwood Mac song "Don't Stop Thinking About Tomorrow" in the new John Lewis Home Insurance TV advert, "Things Matter."

Called "Things Matter", the new advert centres around your belongings, the things you have in your home that you perhaps don't appreciate everyday but wouldn't be without, as well as the sentimental items. The common thread through all of them is that everything matters. We want to capture the emotional side of insurance with the family connection to your home and its contents. We believe this fits in perfectly with the John Lewis Insurance brand and is what sits at the heart of all our products. The fundamental reason for any insurance is to make you feel you have the right protection for your home, your pets and even your car.

Using stop-frame animation, we follow the story of the entire contents of a family's house coming to life in ways that reflect their personality and character making their way out of the house, and assemble on the lawn for a family photo. It's a touching, poignant portrait of our family and all the items they own.

We strive to provide excellent product design and customer service and with our new positioning we're aiming to change the landscape of the insurance market with a more emotional story. via:

Creative Ad Agency: adam&eve DDB
Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Simon Lloyd, Christine Turner, Rory Hall, Steph Ellis
Agency producer: Sophie Smith
Director: Dougal Wilson
Production company: Blink
Animation: Clapham Road Studios
Producer: Ewen Brown
Production manager: Josh Smith
Lighting: Camera Man
Editor: Joe Guest
Post production: MPC
VFX Supervisor: Tom Harding
Audio: Anthony Moore at Factory Studios
Music: Finger Music

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The Snail was directed by AG Rojas from Park Pictures and tells an inspiring story of an Indian boy who uses the samsung phone to get access and be inspired by the Pro Surfers, in this case Gabriel Medina, John John Florence, Mick Fanning and Sally Fitzgibbons.

Creative Credits:
Agency: Leo Burnett Chicago
Campaign: “Snail”
Global Chief Creative Officer: Mark Tutssel
US Chief Creative Officer: Britt Nolan
SVP Creative Director, CW: Brian Siedband
SVP Creative Director, AD: Gordy Sang
Creative Director, CW: Rob Calabro
Senior Art Director, AD: Luis Marques
Executive Producer: Matt Blitz
Senior Producer: Bonnie Van Steen
SVP Global Account Director: Radim Svoboda
Account Director: Ashley Beam
Global Account Supervisor: Huy Ngo
SVP Global Strategy Director: Kara Yang
Strategy Director: Christopher Bridgland
VP, Director of Celebrity Services: Peggy Walter

Production Company: Park Pictures
Director: AG Rojas
Director of Photography: Alwin Kuchler and Rob Bruce (H2O)
Executive Producer: Dinah Rodriguez
Line Producer: Pete Vitale

Editorial House: Exile Editorial
Editor: Conor O’Neill
Executive Producer: CL Weaver

Post Production: MPC
Executive Producer: Elexis Stearn
Creative Director: Paul O’Shea
Colorist: Ricky Gausis

Original Music: Barking Owl
Creative Director: Kelly Bayett
Sound Design: Michael Anastasi

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