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John Lewis Home Insurance Advert 2013 – Things Matter




Nina Nesbitt sings a beautiful cover of Fleetwood Mac song "Don't Stop Thinking About Tomorrow" in the new John Lewis Home Insurance TV advert, "Things Matter."

Called "Things Matter", the new advert centres around your belongings, the things you have in your home that you perhaps don't appreciate everyday but wouldn't be without, as well as the sentimental items. The common thread through all of them is that everything matters. We want to capture the emotional side of insurance with the family connection to your home and its contents. We believe this fits in perfectly with the John Lewis Insurance brand and is what sits at the heart of all our products. The fundamental reason for any insurance is to make you feel you have the right protection for your home, your pets and even your car.

Using stop-frame animation, we follow the story of the entire contents of a family's house coming to life in ways that reflect their personality and character making their way out of the house, and assemble on the lawn for a family photo. It's a touching, poignant portrait of our family and all the items they own.

We strive to provide excellent product design and customer service and with our new positioning we're aiming to change the landscape of the insurance market with a more emotional story. via:

Credits:
Creative Ad Agency: adam&eve DDB
Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Simon Lloyd, Christine Turner, Rory Hall, Steph Ellis
Agency producer: Sophie Smith
Director: Dougal Wilson
Production company: Blink
Animation: Clapham Road Studios
Producer: Ewen Brown
Production manager: Josh Smith
Lighting: Camera Man
Editor: Joe Guest
Post production: MPC
VFX Supervisor: Tom Harding
Audio: Anthony Moore at Factory Studios
Music: Finger Music

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CREATIVE CREDITS:
Ad Agency: Fold7, London
Chief creative: Ryan Newey
Executive creative director: Simon Learman
Creative team: Lucy Aston, and Ben Ducker
Group account director: Lara Woods
Account manager: Jamie Herman
Agency producers: Imogen Bell, and Felicity Cruickshank
Media: OMD
Director: Martin Krejci
Production company: Stink Films
Producer: Charlotte Woodhead
Editor: Tim Allen
Grade: Jean-Clément Soret
Post-production: MPC
Audio Post-production: Factory

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