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John Lewis Home Insurance Advert 2013 – Things Matter




Nina Nesbitt sings a beautiful cover of Fleetwood Mac song "Don't Stop Thinking About Tomorrow" in the new John Lewis Home Insurance TV advert, "Things Matter."

Called "Things Matter", the new advert centres around your belongings, the things you have in your home that you perhaps don't appreciate everyday but wouldn't be without, as well as the sentimental items. The common thread through all of them is that everything matters. We want to capture the emotional side of insurance with the family connection to your home and its contents. We believe this fits in perfectly with the John Lewis Insurance brand and is what sits at the heart of all our products. The fundamental reason for any insurance is to make you feel you have the right protection for your home, your pets and even your car.

Using stop-frame animation, we follow the story of the entire contents of a family's house coming to life in ways that reflect their personality and character making their way out of the house, and assemble on the lawn for a family photo. It's a touching, poignant portrait of our family and all the items they own.

We strive to provide excellent product design and customer service and with our new positioning we're aiming to change the landscape of the insurance market with a more emotional story. via:

Credits:
Creative Ad Agency: adam&eve DDB
Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Simon Lloyd, Christine Turner, Rory Hall, Steph Ellis
Agency producer: Sophie Smith
Director: Dougal Wilson
Production company: Blink
Animation: Clapham Road Studios
Producer: Ewen Brown
Production manager: Josh Smith
Lighting: Camera Man
Editor: Joe Guest
Post production: MPC
VFX Supervisor: Tom Harding
Audio: Anthony Moore at Factory Studios
Music: Finger Music

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New Campaign Launches To Bust Anti-Competitive Business Cartels in the UK




A campaign aimed at cracking down on cartels by encouraging people to report illegal cartel activity has been launched by the Competition & Markets Authority (CMA).

This is the first ad campaign by the CMA - the government body responsible for promoting competition for the benefit of consumers, in the UK.
Running across digital and social media, the campaign has been created by TMW Unlimited to de-mystify cartels, contextualise the issue of anti-competitive cartel behaviour and incentivise reporting. It highlights the serious consequences for companies and individuals who cheat customers by engaging in cartel activity. These can include fines, disqualification from being a company director and even imprisonment.

The CMA is already taking enforcement action against a range of cartel activity. This includes the recent case where four Somerset estate agents agreed to pay fines totalling over £370,000 after admitting an illegal price-fixing cartel. For more than a year they colluded to set minimum commission rates at 1.5%, denying local home-owners selling their properties the chance to get a better deal. In another case, the managing director of an online supplier of posters was recently disqualified from being a company director for five years for his participation in a price-fixing cartel.

Other examples of activity the CMA is working to stop include companies agreeing to allocate customers or divide territories and bid rigging.

Ads will run on LinkedIn, Twitter and digital display targeting business owners, C-suite executives and procurement officers in companies of all sizes. The audiences will be directed to a bespoke website – stopcartels.campaign.gov.uk - to learn more about anti-competitive behaviour and find out how to report it.

Display advertising breaks on 20th March, with media planning and buying by Carat.

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