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John Lewis Home Insurance Advert 2013 – Things Matter

Nina Nesbitt sings a beautiful cover of Fleetwood Mac song "Don't Stop Thinking About Tomorrow" in the new John Lewis Home Insurance TV advert, "Things Matter."

Called "Things Matter", the new advert centres around your belongings, the things you have in your home that you perhaps don't appreciate everyday but wouldn't be without, as well as the sentimental items. The common thread through all of them is that everything matters. We want to capture the emotional side of insurance with the family connection to your home and its contents. We believe this fits in perfectly with the John Lewis Insurance brand and is what sits at the heart of all our products. The fundamental reason for any insurance is to make you feel you have the right protection for your home, your pets and even your car.

Using stop-frame animation, we follow the story of the entire contents of a family's house coming to life in ways that reflect their personality and character making their way out of the house, and assemble on the lawn for a family photo. It's a touching, poignant portrait of our family and all the items they own.

We strive to provide excellent product design and customer service and with our new positioning we're aiming to change the landscape of the insurance market with a more emotional story. via:

Creative Ad Agency: adam&eve DDB
Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Simon Lloyd, Christine Turner, Rory Hall, Steph Ellis
Agency producer: Sophie Smith
Director: Dougal Wilson
Production company: Blink
Animation: Clapham Road Studios
Producer: Ewen Brown
Production manager: Josh Smith
Lighting: Camera Man
Editor: Joe Guest
Post production: MPC
VFX Supervisor: Tom Harding
Audio: Anthony Moore at Factory Studios
Music: Finger Music

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Julie Walters stars in new Vision Express Taken Seriously Advert

Vision Express has launched the second iteration of its ‘Vision Taken Seriously’ campaign, starring UK screen and stage icon Julie Walters. The awareness-raising initiative follows the optician’s ‘Eye Witness’ ad featuring Sir Trevor McDonald – its most successful creative ever.
Developed by on-site specialist OLIVER on behalf of sister company DARE, the new ad comprises two TV slots of 60 and 30 seconds respectively – with a full-length YouTube version, and launches on Sunday. Much like the previous ad, Vision Express’ latest promotion stresses the importance of healthy eyesight, using a national treasure’s rich visual experiences to bring the campaign to life. The ad will initially run for six weeks and will also air over the duration of September.

The ad features T-Rex’s iconic track ‘I Love to Boogie’ and takes viewers through Julie Walters life as a world-renowned actress, playing out scenes recounting some of Walters’ most iconic career highlights: Mrs Overall from Acorn Antiques, Educating Rita’s titular character, Sandra Wilkinson from Billy Elliot and Julie Walters & Friends’ hilarious ‘Two Soups’ sketch.

The roll-out of unforgettable, classic moments from Walters’ life engages consumers of all-ages and the narrative sends a clear message to the nation: above all else, Vision Express values the public’s eyesight and prioritises the nation’s eye health.
The film was directed by Kevin Thomas through Thomas Thomas.

Andy Portsmouth, Marketing Director at Vision Express explains: “‘Eyewitness’ featuring Sir Trevor McDonald, was our most successful advert to date. Through our latest creative we have a fresh take on our messaging – highlighting the importance of regular sight tests while featuring footage of the much-loved Julie Walters.

“We hope this advert will resonate with people of all ages and encourage them to book that essential sight check, which the NHS recommend having every two years.”

Brian Cooper, chief creative officer at OLIVER, added: “The chance to work with Julie Walters was a genuine once-in-a-lifetime experience. She brings iconic status to the ad which, in turn, shows how much effort Vision Express invests in the nation’s eye health.
“Our team has developed a campaign that not only emotionally connects with consumers, but also educates people on how important it is to take care of their eyes, which is the chief objective.”

Julie Walter agrees: “My sight has obviously been invaluable to me throughout my career, giving me the vision to create my characters. I urge everyone to look after their eyes and to take vision seriously.”

Project: Julie Walters
Client name & job title: Andy Portsmouth, Marketing Director; James White, Head of Brand Marketing
Chief Creative Officer: Brian Cooper
Art Director: Joy Li
Copywriter: Greg Talbot
Account Director: Roxanne Courtman
Producers: Lyndsay Myerscough, Trent Simpson
Executive Producer: Philippa Thomas
Director: Kevin Thomas
Production Company: Thomas Thomas


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