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K-Y Jelly – Love Machines Print Ads



K-Y demonstrates the product’s lubricating attributes, the ads make use of a classic metaphor: the human body is a machine. That’s why we see K-Y oiling the gears of the super complex “love machines” – they are actually “screwing” and “nailing” machines. The campaign tagline is imprinted on the machinery: “Lube your Love Machine”

Credits:
Advertising Agency: DDB
Campaign: KY Love Machines
Executive Creative Director: Marco Versolato
Creative Director: Keka Morelle, Fabio Brandão
Copywriter: Marcos Abrucio, Gustavo Tasselli
Art Director: Ulisses Razaboni
Art Buyer: Clariana Costa/ Alessandra Salles
Ilustrator: Marco Cezar
Hand photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Account Supervisor: Fernanda Marin/ Georgia Carvalho/Giordana Luna/ Patricia Lucato
Advertiser’s Supervisor: Andrea Bo

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Creative Credits:
Advertising Agency: Dupla Comunicação, Vitória, Brazil
Creative Director: Bruno Hillel
Art Directors: Marcela Benezoli, Francis Christo, Bruno Hillel
Post Production: Marcela Benezoli, Bruno Hillel
3D Hands: Real Multimedia
Sketch for Building 3D: Francis Christo
Photography: Bruno Coelho

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