A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / K-Y Jelly – Love Machines Print Ads

K-Y Jelly – Love Machines Print Ads



K-Y demonstrates the product’s lubricating attributes, the ads make use of a classic metaphor: the human body is a machine. That’s why we see K-Y oiling the gears of the super complex “love machines” – they are actually “screwing” and “nailing” machines. The campaign tagline is imprinted on the machinery: “Lube your Love Machine”

Credits:
Advertising Agency: DDB
Campaign: KY Love Machines
Executive Creative Director: Marco Versolato
Creative Director: Keka Morelle, Fabio Brandão
Copywriter: Marcos Abrucio, Gustavo Tasselli
Art Director: Ulisses Razaboni
Art Buyer: Clariana Costa/ Alessandra Salles
Ilustrator: Marco Cezar
Hand photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Account Supervisor: Fernanda Marin/ Georgia Carvalho/Giordana Luna/ Patricia Lucato
Advertiser’s Supervisor: Andrea Bo

About Abdi

Check Also

Sibler Switzerland “Must Haves For Your Kitchen”

5 Print Ads From Swiss Housewares Sibler That Could Be Highend Fashion Work [message] CREATIVE CREDITS: Advertising Agency: Ruf Lanz, Zurich, Switzerland Creative Director: Danielle Lanz, Markus Ruf Art Directors: Isabelle Hauser, Grit Wolany, Dave Schellenberg Copywriter: Markus Ruf Photographer: Diego Alborghetti Producer: Danielle Stutz / DS Photographers Picture Editing:

Leave a Reply

Your email address will not be published. Required fields are marked *