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K-Y Jelly – Love Machines Print Ads



K-Y demonstrates the product’s lubricating attributes, the ads make use of a classic metaphor: the human body is a machine. That’s why we see K-Y oiling the gears of the super complex “love machines” – they are actually “screwing” and “nailing” machines. The campaign tagline is imprinted on the machinery: “Lube your Love Machine”

Credits:
Advertising Agency: DDB
Campaign: KY Love Machines
Executive Creative Director: Marco Versolato
Creative Director: Keka Morelle, Fabio Brandão
Copywriter: Marcos Abrucio, Gustavo Tasselli
Art Director: Ulisses Razaboni
Art Buyer: Clariana Costa/ Alessandra Salles
Ilustrator: Marco Cezar
Hand photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Account Supervisor: Fernanda Marin/ Georgia Carvalho/Giordana Luna/ Patricia Lucato
Advertiser’s Supervisor: Andrea Bo

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barrettSF Wants You To Make the Obvious Choice



Humboldt Redwood is the largest supplier of redwood in California. This year they wanted to target specifiers (the people who select building materials for construction projects) to educate them on why redwood timbers were the ideal building material compared to other types of wood. We created a print campaign for trade publications popular among the specifier audience that focused on the many reasons why redwood timbers are “the obvious choice” when it comes to choosing building materials.

  




Credits
Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Sr. Art Director: Byron Wages
Sr. Copywriter: Phil Fattore
Account Supervisor: Lyndsey Sotwick

Client: Humboldt Redwood
Director, Marketing: Jessica Hewitt
Marketing Associate: Jessica Chandler

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