KENZO‘s Spring/Summer 2019 Ad Campaign has landed! Shot by David LaChapelle, the cast stars models, local dancers, musicians, students, as well as a cameo from one of the Creative Directors (Humbert0), Wendy Leon. For many of those featured right here in the campaign, it was actually their first fashion project! I’m totally loving all the crazy colours right here in this campaign!
I’ve been working on that for the last 11 years in Maui, which is this very much paradisaical background. Many of the photos [of Maui] were used as the backdrops for these KENZO interiors. The surreal aspect of the shoot was that these exterior photos were used as interiors for rooms, and the ones of paradise were shot in Maui where I live. Part of this series that I’ve been working on called “A New World”, that culminated in the exhibitions [and the books] “Lost and Found” and “Good News,” are very much present there.
So, these are the photos you see in the KENZO shoot with the waterfalls and the tropical settings and sort of jungle. The utopic and heavenly looking, natural spots were all shot in Maui. It felt great to just step into KENZO’s world and take another look at utopia with Humberto and the team at KENZO, just creating this whole new glimpse of it, and referencing my own pictures in this sort of surreal way which serves it really well. I didn’t want to shoot against other people’s photos, and I just came up with this idea to put the exterior on the interior of these rooms. ~ Photographer David LaChapelle ~