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Kia Optima & NBA All-Star Blake Griffin Introduce “The Griffin Force”



Kia’s partnership with basketball superstar and global brand ambassador Blake Griffin continues once again. This year, Blake wears a cape and introduces a sidekick, played by Jack McBrayer from the hit show 30 Rock. The dynamic duo, along with their Kia Optima, form a superhero squad known as “The Griffin Force,” and will appear in a series of eight new television commercials for Kia’s best-selling Optima midsize sedan.

In the spots, we witness their epic adventures as they stop people from committing the “crime” of purchasing a lame vehicle.


“Trailer” demonstrates how the Griffin-McBrayer superhero squad fights to save the world, one Kia Optima at a time. A second spot, “Zipline,” will begin airing in early November and continue the epic adventures as The Griffin Force saves citizens from making terrible decisions by showing them a better, smarter and more attractive way: The redesigned 2014 Optima. The campaign launches during the Kia NBA Tip-Off ’13 doubleheader on TNT with 60- and 30-second versions of “Trailer.”

In addition to a series of TV spots, the campaign will feature other integrated elements that position the Kia Optima as a smart decision and “The Griffin Force” as a superhero squad that people can rally around and become a part of.

Creative Credits:
Advertising Agency: David & Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Senior Copywriter: Dan Kelly
Senior Art Director: Todd Rone Parker
Executive Broadcast Producer, Managing Director: Carol Lombard
Executive Producer: Christopher Coleman
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Mike O’Malley
Account Supervisor: Stacy Garibay
Account Executive: Ashley Standridge
Account Coordinator: Lauren Kelley
Senior Strategic Planner: Steven Garcia
Director Business Affairs: Rodney Pizarro
Product Information Manager: Russ Wortman

Production Company: PrettyBird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Line Producer: Leora Glass

Editorial: Whitehouse Post
Editor: Corky DeVault
Editor: Lucas Spaulding
Editor: James Dierx
Assistant Editor: Sam Perkins
Producer: Joanna Manning
Executive Producer: Joni Williamson

Visual Effects: Mass Market
Head of CGI / Director of VFX: Andy Jones
VFX Supervisor: Diego Vazquez
Producer: Shannon Alexander
Executive Producer: JJ Wilmoth
Managing Director: Jay Lichtman

Music, Sound Design & Mix: Barking Owl

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CREDITS:
Client: Kia Motors America
Advertising Agency: Innocean Worldwide Americas
Printing and Fulfillment: Coast Graphic Services
Retouching: Graphic Industries
Content Film: Anton Watts Photography
Motion Assistant: Industrial Digital
Retouching: Midas Retouching
Post Production Company: MoxBox Animation
Music Design: Yessian
PR Agency: Zeno Group
Studio: Car Prep Inc


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