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Kia Optima & NBA All-Star Blake Griffin Introduce “The Griffin Force”



Kia’s partnership with basketball superstar and global brand ambassador Blake Griffin continues once again. This year, Blake wears a cape and introduces a sidekick, played by Jack McBrayer from the hit show 30 Rock. The dynamic duo, along with their Kia Optima, form a superhero squad known as “The Griffin Force,” and will appear in a series of eight new television commercials for Kia’s best-selling Optima midsize sedan.

In the spots, we witness their epic adventures as they stop people from committing the “crime” of purchasing a lame vehicle.


“Trailer” demonstrates how the Griffin-McBrayer superhero squad fights to save the world, one Kia Optima at a time. A second spot, “Zipline,” will begin airing in early November and continue the epic adventures as The Griffin Force saves citizens from making terrible decisions by showing them a better, smarter and more attractive way: The redesigned 2014 Optima. The campaign launches during the Kia NBA Tip-Off ’13 doubleheader on TNT with 60- and 30-second versions of “Trailer.”

In addition to a series of TV spots, the campaign will feature other integrated elements that position the Kia Optima as a smart decision and “The Griffin Force” as a superhero squad that people can rally around and become a part of.

Creative Credits:
Advertising Agency: David & Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Senior Copywriter: Dan Kelly
Senior Art Director: Todd Rone Parker
Executive Broadcast Producer, Managing Director: Carol Lombard
Executive Producer: Christopher Coleman
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Mike O’Malley
Account Supervisor: Stacy Garibay
Account Executive: Ashley Standridge
Account Coordinator: Lauren Kelley
Senior Strategic Planner: Steven Garcia
Director Business Affairs: Rodney Pizarro
Product Information Manager: Russ Wortman

Production Company: PrettyBird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Executive Producer: Ali Brown
Head of Production: Tracy Hauser
Line Producer: Leora Glass

Editorial: Whitehouse Post
Editor: Corky DeVault
Editor: Lucas Spaulding
Editor: James Dierx
Assistant Editor: Sam Perkins
Producer: Joanna Manning
Executive Producer: Joni Williamson

Visual Effects: Mass Market
Head of CGI / Director of VFX: Andy Jones
VFX Supervisor: Diego Vazquez
Producer: Shannon Alexander
Executive Producer: JJ Wilmoth
Managing Director: Jay Lichtman

Music, Sound Design & Mix: Barking Owl

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Watch Melissa McCarthy during Super Bowl 51 as she sets off on a mission to save the planet in this great commercial for the Kia Niro. Unfortunately, she finds out the hard way that it’s not easy to be an eco-warrior.

The ad, entitled 'Hero's Journey' gives us McCarthy doing her best to protect the whales, trees, rushing to help save the ice caps, and rushing off to keep the rhinos out of danger, the ad is all set to the song I Need a Hero by Bonnie Tyler.

CREATIVE CREDITS:
Ad Agency: David & Goliath
Production Company: MJZ
Director: Matthijs Van Heijningen

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