Stung with styling cues from the award-winning Stinger, the all-new 2019 Kia Forte is now arriving in showrooms and Kia Motors America is pulling out all the stops to introduce the world to its most sophisticated compact car ever. Professional race car driver, Collete Davis, stars in a high-flying marketing campaign showing off the Forte’s sporty design, advanced technology and Stinger-inspired driving dynamics in a way the compact class has never seen before.
The campaign includes three, 30-second spots: “Forte vs. Forte”, “Chicken” and “Smoke Machine”. The first spot – “Forte vs. Forte” – features a Forte drift car alongside the production model Forte driven by Davis, one of the most promising and dynamic drivers on the racing circuit today. As Collete speeds down the track she calmly points out the standard 8-inch touchscreen as she takes the production model Forte airborne and sails high above and over the drift car Forte. The spot ends when Davis nails the landing as the announcer says matter-of-factly, “It Doesn’t Have to Make Sense.”
“Kia continues to shock the industry and break the rules and the all-new 2019 Forte is no exception,” said Saad Chehab, vice president of marketing communications, Kia Motors America. “This adrenaline-filled campaign featuring a baby Stinger in a Red Bull suit screams ‘look at me’ even though some may question the idea of a Forte in racing livery, we are delivering an entirely new take on what many people see as simply a daily commuter car. And then again, some are still surprised to learn that Kia has been J.D. Power’s highest ranked non-luxury brand in initial quality for the past four years, but to us and our loyal consumers all of it makes complete sense.”
Kia and Red Bull collaborated on the Forte drift car and are developing a three-part YouTube series hosted by Davis and featuring the Red Bull Driftbrothers, Joe and Elias Hountondji. The series documents the vehicle build from start to finish, including on-track testing. “Kia is fueled by youth and working with Red Bull is a mirror reflection of our youthful attitude and together we are going to showcase the new Forte in never-before-seen ways that are sure to capture attention,” continued Chehab.
Featuring a more sophisticated design and desirable features the 2019 Forte has transformed from a basic commuter into one of Kia’s best-selling vehicles. Thanks to a number of improvements Forte now offers drivers a higher level of comfort and Kia Drive Wise technologies that are aimed at making the journey – whether a short commute or long haul – a more rewarding and decidedly upscale experience. Sporting an overall bolder appearance, the newly designed compact sedan also boasts improved EPA-estimated combined MPG ratings.
There’s also a long-form video – which was shot in one take and captured by seven strategically placed cameras – chronicling Davis’ jump from both in- and outside the Forte.
“As a professional race car driver, I love to drive all types of models and this spot, with the juxtaposition between daily driving and performance was just too fun to pass up,” said Davis. “When you have a passion for driving, even the most mundane errands, the longest commutes or the biggest traffic jams become easier and the all-new 2019 Forte is the vehicle that makes all the difference in those situations.”
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*
Agency: David&Goliath, LA Founder & Chairman: David Angelo
President: Yumi Prentice
Chief Creative Officer: Bobby Pearce Executive Creative Director: Mark Koelfgen
Group Creative Director: Basil Cowieson
Group Creative Director: James Cohen
Associate Creative Director: Chris Mead
Sr. Art Director: Kristopher Wong
Associate Creative Director: Danny O’Connor
Sr. Copywriter: Chase Doutre
Director of Broadcast Production: Paul Albanese Sr. Broadcast Producer: Dustin Oliver
Jr. Broadcast Producer: Natalia Celis
Director of Digital Production: Peter Bassett
Executive Producer, Digital: Justine Kleeman
Digital Producer: Genevieve Shah
Executive Art Producer: Cara Nieto
Sr. Art Producer: Patricia Castañeda
Chief Strategy Officer: Wells Davis
Strategy Director: Ed Gibson
Associate Director of Project Management: Genie Lara
Senior Project Manager: Paul Stephens
Jr. Project Manager: Amanda Bercovitch
Managing Director: Jeff Moohr
Account Director: Aleks Rzeznik
Account Supervisor: Annelise Lorenzo
Account Executive: Nicole Pressman
Assistant Account Executive: Gabriella Mourad
Product Information Manager: Russ Wortman
Product Information Manager: Mark McNaul
Director, Business Affairs: Rodney Pizarro
Senior Business Affairs Manager: Natasha Royzina
Production Company: RSA
Director: Jake Scott
Director of Photography: Joost Van Gelder
Production Designer: Jason Hamilton
1st AD: Howell Caldwell
Head of Production: Elicia Laport
Executive Producer: Tracie Norfleet
Producer: Julie Sawyer
Production Supervisor: Brian Wacek
Asst. Producer Supervisor: Keri Carter
Editorial Company: Spinach LLC
Editor: Rick Lawley
Assistant Editor: Sam Perkins
Editor: Charlie Harvey
Assistant Editor: Taylor Schwartz
Executive Producer: Jonathan Carpio
Producer: Patricia Gushikuma
Associate Producer: David Cooke
VFX Company: The Mill
Creative Director/VFX Supervisor: John Leonti
2D Lead: Daniel Thuresson
2D Artists: Daniel Lang, Scott Hale, YoungJoon Mok
The fight against plastic pollution in our oceans is at the heart of a new film by Volvo Car UK and Grey London, for Sky Atlantic.
‘The Unseen Ocean’ focuses on Tom Franklin, a primary school teacher who also runs City Kids Surfing, a programme that teaches children to swim and surf, and educates them about the environment.
With Tom’s mission to help children from the UK’s cities become future guardians of the world’s oceans, the film follows a group of young children as they travel from south London to the Cornish coast and captures the moving moment they get to witness the natural beauty of the sea, before being given the chance to splash in the waves for the first time in their lives.
As well as feeling the power of the water against their skin, they are also given lessons in its fragility. They collect plastic waste that’s washed up on the beaches and are taught about the impact this has on the delicate ecosystems in and around the planet’s oceans.
Tom, who was a teacher in South London, developed his ocean education programme after realising the future health of the seas lies in the hands of kids who may not have experienced its awesome beauty first hand. He set up his not-for-profit organisation to take children to British coastlines to help them understand their role in protecting it for generations to come.
The campaign supports Volvo Cars’ sustainability programme, which is one of the most ambitious in the automotive sector. Earlier this year, the firm announced that by 2025 it aims for at least 25% of the plastics used in every newly launched Volvo car to be made from recycled material. It has also committed to removing single-use plastics from its offices and events across the globe by the end of 2019. In September, Volvo became the first and only car maker to endorse the G7 Ocean Plastics Charter, which commits governments to take concrete steps towards addressing the issue of ocean plastics pollution.
Tom Franklin said: “We’re never going run out of inner-city children, but we are going to run out of clean, pure ocean. If we put the two together, what a combination that would be, what a powerful force. We’re trying to come up with a truly humanistic approach to ocean sustainability. Helping these kids fall in love with the sea is a vital step in safeguarding our planet’s future.”
‘The Unseen Ocean’, which features the Volvo’s XC90 T8 Twin Engine and V90 T8 Twin Engine plug-in hybrid vehicles, will air on Sky Atlantic from 1 October as part of Volvo Car UK’s sponsorship deal with the channel and will be available on Video On Demand for a year.
This film, the sixth in the series, was directed by D.A.R.Y.L via Pulse Productions and shot on location South London and Porthcothan Bay, Cornwall. Previous films have been recognised with awards including a D&AD Pencil and Cannes Lions.
Credits Agency: Grey London Chief Creative Officer: Vicki Maguire Executive Creative Director of Content: Andy Lockley Copywriter / Art Director: Andy Lockley Agency Producers: Natasha Johnson, Charlotte Marshall & Maxine Hose Assistant Producers: Georgia Totvanian & Roberta Fox Chief Client Officer: Jeremy Pyne Business Director: Tim Rogowski Account Director: Max Arkell Account Manager: Georgie Bowie Senior Strategist: Charlie Brenninkmeijer Prod Company: PULSE Director: D.A.R.Y.L DOP: Ross McLennan Exec Producer: Neil Andrews Editor (Full length film): Billy Mead at Ten Three Composer: Tom Player Music Director: Dom Bastyra, Wake The Town Post Production: GPS Sound Design: Zak Kurtha (Gramercy Park Studios) Post Producer: Annika Gustavsson (Gramercy Park Studios) Online: Ester Burgland (Gramercy Park Studios) Post Production: MPC Post Producer: Amy Richardson