A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / Land Rover Revisits Canadians’ Epic Journey for 70th Anniversary Celebration

Land Rover Revisits Canadians’ Epic Journey for 70th Anniversary Celebration


Land Rover is celebrating its 70th anniversary by revisiting an epic around-the-world road trip taken by two Canadians, one of whom would become the country’s foremost nature painter, more than 60 years ago.

The campaign’s centrepiece is a stirring three-minute video produced by Wonder Screen for Spark44. Directed and edited by Reilly Saso, the short film chronicles the epic 1957 journey taken by renowned Canadian artist and naturalist Robert Bateman and biologist/ecologist Bristol Foster in a custom-built Land Rover Series 1, nicknamed the “Grizzly Torque.”



The video combines modern day footage of Bateman and Foster inside the restored Grizzly Torque – which was rescued from a scrap yard in the B.C. interior several years ago – with archival footage captured by Foster on their 60,000-kilometre journey through 19 countries on four continents, including Africa and Australia.

“We wanted to share this remarkable adventure to inspire the next generation of Canadian explorers,” says John Bastawrous, social media strategist, Spark44. “Their entire journey, and the spirit they embodied throughout, truly epitomizes what Land Rover stands for.”

“Bristol’s incredible archival footage really set the bar visually for this film,” says Saso. “The way he captured the people and places they encountered along the way was quite masterful. We wanted to capture our subjects with the same depth and respect, and lucky for us we had beautiful Salt Spring Island as our backdrop.”

The video demonstrates Land Rover’s unmatched all-terrain capabilities, with clips showing it navigating everything from mud and desert to dirt roads. While Land Rover Canada has posted several videos featuring individuals who used the legendary off-road vehicle on expeditions, this is the first to feature Canadians. It is appearing on YouTube and other social media channels.

“This story was eclipsed only by the storytellers themselves,” adds Saso, who spent three days with the Batemans while filming. “What a journey, and what an honour to have been able to relive it with them.”

Bateman would later become famous as one of Canada’s pre-eminent naturalist painters, named an Officer of the Order of Canada in 1984, while Foster would go on to head the Royal B.C. Museum. He is also known for originating Foster’s Rule, or the Island Rule, which states that members of a species get smaller or bigger depending on available resources in their environment.



About Spark44:
Spark44 is a joint Global venture between JLR and agency management, dedicated to the Jaguar and Land Rover brand. We’re not an in-house agency but an independent creative agency with our own culture driving results. Together.

About Wonder Screen:
Wonder Screen is a true full-service production studio. That means we provide service with greater efficiency, accountability and affordability than traditional production shops. Our passion is creating compelling content that will help you connect with your audience. And like any good storyteller, we are committed to telling it well.


Credits:
Client: Jaguar Land Rover
President: Wolfgang Hoffmann
Director, Marketing and Product Planning: Jeff Peel
Land Rover Marketing Communications Manager: Kitty Luu

Agency: Spark44
Business Director: Karen Hyman
Art Director: Peter Buck
Copywriter: Matt Page
Account Supervisor: Laura Anderson
Social Media Strategist: John Bastawrous
Agency Producer: Idowu Aluko
Matt Page - Copywriter
Peter Buck - Art Director

Production Company: Wonder Screen Inc.
Director: Reilly Saso
Executive Producer: Chelsea Hulme
Line Producer: Scott Jewett, Anthill Films
Director of Photography: Brandon Kelly, Anthill Films
Editor: Reilly Saso
Audio Engineer: Eric Hulme

Post Production Facility: Redlab Digital
Colourist: Jason Zukowski
Producer: Pallavi Joshi-Firby

Executive Producer: Laurie Kerr Jones

About Abdi

Check Also

Zulu Alpha Kilo Unveils Follow-Up to its Global Viral sensation ‘Say No to Spec’



In 2015, a video called Say No to Spec went viral around the world and sparked a dialogue about ending a requirement for ad agencies to produce unpaid creative work in new business pitches.

Now the agency behind it, Zulu Alpha Kilo, has launched a follow-up.

Called the World’s Worst RFP, the film skewers all the wrong ways to run an agency pitch, from spec creative, the sheer number of agencies invited, to how people behave during presentations. Inspired by post-game media scrums in professional sports, the film opens with the client and winning and losing agency at a press conference before a throng of reporters.

“Today was the final of the biggest pitch of the year,” starts the film. “Six grueling months, 25 shops and four rounds of spec creative later, only two competitors were left standing.” Soundbites from the agencies include: “The client was on her phone the whole time,” “We cave twice as fast as the competition, we do sub-par creative, we kiss a lot of ass” and “We fumbled the clicker handoff during the PowerPoint.”

World’s Worst RFP was unveiled at the Agency of the Year, an annual awards show hosted by strategy, Canada’s largest trade publication for the industry. Zulu was nominated in three categories: Digital, Design and Advertising Agency of the Year. The agency ended up winning overall Gold as Design Agency of the Year and Bronze as Advertising Agency of the Year.

Say No to Spec premiered at the same event in 2015.

“Every year, Strategy invites the agencies shortlisted for Agency of the Year to produce a video to debut at the gala. And so we wanted to entertain, but also use the platform to call attention to how our industry can be better for both clients and agencies,” says Zulu founder and chief creative officer Zak Mroueh. “Hopefully World’s Worst RFP and smarterpitch.com will start a dialogue just like Say No to Spec did.”

Along with the video, the agency has consolidated its observations about the pitch process into a thought-leadership piece at smarterpitch.com. Zulu is inviting clients, agencies, pitch consultants and other industry players to add to the list by using #smarterpitch.

CREDITS:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
CD/Art Director: Rodger Eyre
CD/Writer: Gerald Kugler
Agency Producer: Bette Minott
Account Team: Violet Karbalaei
Production House: Zulubot
Director: Zak Mroueh
Director of Photography: James Klopkp & Nathaniel Chadwick
Producer: Bette Minott / Christina Hill
Audio Mixer/Boom: Paolo Di Teodoro
Casting Director: Jigsaw: Shasta Lutz
Video Post Facility / Editing Company: Zulubot
Editor: Marissa Bourgougnou
Compositor / Online: Zulubot
Colourist/Transfer: Alter Ego: Connor Fisher
Audio Post Facility/Music House: Zulubot
Engineer: Stephen Stepanic

Leave a Reply

Your email address will not be published. Required fields are marked *