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Home / Reclame / London International Awards announces the 2018 Ambient | Print | Poster | Billboard | Verbal Identity Jury

London International Awards announces the 2018 Ambient | Print | Poster | Billboard | Verbal Identity Jury


LIA announces that Jeremy Craigen, Global Chief Creative Officer of Innocean Worldwide, will preside over the Ambient | Print | Poster | Billboard | Verbal Identity jury.

Jeremy started his career, many moons ago, at Ted Bates where in his first year was awarded best young creative team by the UKs Creative Circle. After Bates merged with Dorlands he moved to the then named BMP DDB Neednam where he stayed for many years and many name changes. In 2015 he joined Innocean as CCO, looking over 23 offices worldwide. With new leadership now in place in key areas, Europe, North America, Sydney and India, he is very excited about the creative future of Innocean.

“I can’t believe it’s ten years since LIA has been judged in Vegas. What I can believe is that under its management, it has gone from strength to strength, always evolving, never afraid to try out new ideas. Our industry could learn a lot from LIA. Yes, I’m biased, they are like family. But every juror that comes to judge LIA feels the same way,” stated Craigen.

“While it is true that a lot of our judges feel like part of the LIA family once they have judged for us, the main undergirding reason why these judges were chosen is because they are known in their countries and worldwide for their outstanding work. We have every confidence that they will select only the winners based on the highest creative standards,” said Barbara Levy, President of LIA.

2018 Ambient | Print | Poster | Billboard | Verbal Identity Jury:
Jeremy Craigen – Jury President – Global Chief Creative Officer of Innocean Worldwide
Nils Andersson, Asia Creative President & Greater China President, TBWA\Shanghai
Joaquín Espagnol, Executive Creative Director, Cheil Spain, Madrid
Karen Howe, President, The Township Group, Toronto
Armin Jochum, Chief Creative Officer and Founder of thjnk Germany, Hamburg
Marcos Medeiros, Partner/Chief Creative Officer at CP+B Brazil, São Paulo
Tom Murphy, Chief Creative Officer at McCann New York, New York
Helen Pak, CCO Grey Group Canada & President, Grey Toronto
Ali Rez, Regional Creative Director at BBDO, Dubai
Jason Romeyko, Worldwide Executive Creative Director at Serviceplan International, Munich
Joe Sciarotta, Co-Chief Creative Officer at Ogilvy & Mather, Chicago
Tista Sen, National Creative Director & Senior Vice-President at J. Walter Thompson, Mumbai
Darren Spiller, Chief Creative Officer at Host/Havas, Sydney
Sompat Trisadikun, Chief Creative Officer, The Leo Burnett Group Thailand, Bangkok

The Ambient | Print | Poster | Billboard | Verbal Identity judging will take place at Encore Las Vegas from October 3rd through October 5th.

The Entry System is open for entries. The initial entry deadline is the July 31st.

For more information on submissions and eligibility, please visit the LIA website at www.liaawards.com.


About the London International Awards:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.



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This Agency’s Holiday Card is an Auction of Award Show Bling


Every year, Toronto-based independent agency Bensimon Byrne and its divisions Narrative andOneMethod hold a holiday charity drive. This year they decided to go all in on Casey House, Canada’s first and only stand-alone hospital for people living with HIV/AIDS—not just doing their recent campaign pro-bono, but also trying to raise as much money for them as possible.

The agencies began their fundraising with an in-house holiday drive, which raised $20,000, but they wanted to do something bigger to raise additional funds for the chartable organization. So, they decided to auction off awards they’ve won for work on Casey House on Instagram.

“We are really proud of the work we’ve done for Casey House and what it has achieved to help smash stigma around HIV,” says Joseph Bonnici, Partner and Executive Creative Director, Bensimon Byrne. “In the past year, the campaigns have been featured in over 1000 news stories, garnered two billion media impressions and won 75 awards. Although we love getting recognized for the work, we aren’t married to the trophies themselves. So, we thought, let’s auction the awards we won for Casey House to raise even more money for Casey House.”

The Instagram auction begins on Wednesday, December 12, on Bensimon Byrne’s Instagram account, with the big awards that are known globally – One Show Gold, Clio Gold, and a D&AD Pencil. From there they’ll auction off more Clios, another D&AD Pencil and then the big Canadian awards, taking it day-by-day based on response.

“It will be interesting to see who buys the awards,” says Bonnici. “It could be anyone from a generous client, who wants to support the hospital, to someone who worked on the campaign and wants a gold Clio or D&AD Pencil all for themselves. Frankly, we don’t care who ends up with them as long as we raise money.”

To promote the auction, they have created this video – please note that the amounts spent on various shows listed in the video are totally tongue-in-cheek:




A post shared by Bensimon Byrne (@bensimonbyrne) on Dec 12, 2018 at 6:01am PST



Over the past year, Bensimon Byrne and Narrative have won 75 awards for their work for Casey House. The awarded campaign is 2017’s June’s an HIV+ Eatery, a pop-sup restaurant staffed by HIV+ chefs, and just last month they launched the follow-up Healing House, the world’s first HIV+ spa, staffed by HIV+ massage therapists.

The money raised will go towards creating personalized gift baskets for in-patients at Casey House. They all have individual needs to stay healthy and Bensimon Byrne wants to make sure they have everything they need for the holidays and beyond. The rest of the money will go to Casey House so they can continue to give the world’s best care when it comes to HIV and AIDS.


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