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Home / Reclame / London International Awards announces the 2018 Ambient | Print | Poster | Billboard | Verbal Identity Jury

London International Awards announces the 2018 Ambient | Print | Poster | Billboard | Verbal Identity Jury

LIA announces that Jeremy Craigen, Global Chief Creative Officer of Innocean Worldwide, will preside over the Ambient | Print | Poster | Billboard | Verbal Identity jury.

Jeremy started his career, many moons ago, at Ted Bates where in his first year was awarded best young creative team by the UKs Creative Circle. After Bates merged with Dorlands he moved to the then named BMP DDB Neednam where he stayed for many years and many name changes. In 2015 he joined Innocean as CCO, looking over 23 offices worldwide. With new leadership now in place in key areas, Europe, North America, Sydney and India, he is very excited about the creative future of Innocean.

“I can’t believe it’s ten years since LIA has been judged in Vegas. What I can believe is that under its management, it has gone from strength to strength, always evolving, never afraid to try out new ideas. Our industry could learn a lot from LIA. Yes, I’m biased, they are like family. But every juror that comes to judge LIA feels the same way,” stated Craigen.

“While it is true that a lot of our judges feel like part of the LIA family once they have judged for us, the main undergirding reason why these judges were chosen is because they are known in their countries and worldwide for their outstanding work. We have every confidence that they will select only the winners based on the highest creative standards,” said Barbara Levy, President of LIA.

2018 Ambient | Print | Poster | Billboard | Verbal Identity Jury:
Jeremy Craigen – Jury President – Global Chief Creative Officer of Innocean Worldwide
Nils Andersson, Asia Creative President & Greater China President, TBWA\Shanghai
Joaquín Espagnol, Executive Creative Director, Cheil Spain, Madrid
Karen Howe, President, The Township Group, Toronto
Armin Jochum, Chief Creative Officer and Founder of thjnk Germany, Hamburg
Marcos Medeiros, Partner/Chief Creative Officer at CP+B Brazil, São Paulo
Tom Murphy, Chief Creative Officer at McCann New York, New York
Helen Pak, CCO Grey Group Canada & President, Grey Toronto
Ali Rez, Regional Creative Director at BBDO, Dubai
Jason Romeyko, Worldwide Executive Creative Director at Serviceplan International, Munich
Joe Sciarotta, Co-Chief Creative Officer at Ogilvy & Mather, Chicago
Tista Sen, National Creative Director & Senior Vice-President at J. Walter Thompson, Mumbai
Darren Spiller, Chief Creative Officer at Host/Havas, Sydney
Sompat Trisadikun, Chief Creative Officer, The Leo Burnett Group Thailand, Bangkok

The Ambient | Print | Poster | Billboard | Verbal Identity judging will take place at Encore Las Vegas from October 3rd through October 5th.

The Entry System is open for entries. The initial entry deadline is the July 31st.

For more information on submissions and eligibility, please visit the LIA website at www.liaawards.com.

About the London International Awards:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.

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ANA Announces 2018 International Echo Award Winners

Mars NZ’s “Pedigree SelfiesSTIX” campaign created by Colenso BBDO was awarded the 2018 Diamond ECHO Award last night at a gala ceremony during the &THEN annual conference of the Association of National Advertisers’ DMA division.
The ECHO awards honor the world’s most data-inspired storytellers and their innovative, creative, and effective marketing campaigns. This year, the DMA awarded 95 ECHO medals, including the 2018 Gold Mailbox Award, which is sponsored by the USPS and went to Ogilvy UK for its work on behalf of What3Words.
The awards recognize every type of media used in direct and interactive marketing campaigns and are submitted by agencies and advertisers worldwide. This year’s ECHO competition attracted almost 700 entries in 31 categories, of which 155 were named finalists.
For 2018, the ECHOes added new categories that reflect the shifting skills of today’s data-driven marketers, including Best Immersive Technology and Best Campaign for Social Good. In addition, the category “Best Data & Analytics” was divided into two categories: Best Data-Inspired Targeting and Best Data-Inspired Intelligence.
Winning campaigns were awarded gold, silver, and bronze medals. The two runner-up campaigns for each category were also recognized. A full list of ECHO medalists and runners-up is included below.
“DMA’s ECHO Awards represent the most successful, results-producing campaigns of the data and marketing industry,” said ANA Group EVP Tom Benton, who heads the DMA division. “These award winners demonstrate the incredible power which comes from the combination of data, technology, and inspired creative talent. Each of these winners are advancing the work of our field by building customer relationships based on truth, results, and trust.”
The final judging round included more than 400 judges, representing the international data and marketing community in over 26 countries, who reviewed the impact of data on an advertising campaign based on three specific criteria: creativity, marketing strategy, and results in data-driven marketing campaigns. Judging took place over a two-month period, with the final round hosted in New York at the offices of global agency Reprise. Judges from outside of the U.S. represented 40 percent of the 2018 judging slate, with judges from all major global markets.
The ECHO Awards were established in 1929 by the Direct Marketing Association, which was later renamed the Data & Marketing Association and was acquired by the ANA in June 2018.
Full List of 2018 International ECHO Awards Gold Medalists
Diamond ECHO Award: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
USPS Gold Mailbox Award: Welly Beans, Colenso BBDO for Visa NZ
Art Direction: Type with Pride, Ogilvy for NewFest & NYC Pride
Artificial Intelligence/Machine Learning: Striding On with HKJC, PHD Hong Kong for The Hong Kong Jockey Club
Automotive: The Stagecoach of the Desert Cowboys, Proximity Barcelona for SKODA Spain
Best Digital Destination: Destination Pride, FCB/SIX for PFLAG Canada
Best Use of Direct Mail: Welly Beans, Colenso BBDO for Visa NZ
Best Use of Email: Ready to Travel, Proximity London for Virgin Holidays
Best Use of Experiential: The Stagecoach of the Desert Cowboys, Proximity Barcelona for SKODA Spain
Best Use of Immersive Technology: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
Best Use of Mobile: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
Best Use of Search/Display: Energy Without Boundaries, Barefoot Proximity for APX
Best Use of Social Media: Destination Pride, FCB/SIX for PFLAG Canada
Best Use of Technology: Safe Cap, GTB Brazil for Ford Trucks of Brazil
Best Use of Video: SickKids VS – All In, Cossette for SickKids Foundation
Business Products and Services: The Original Brushes of Edvard Munch, Abby Priest for Adobe
Campaign for Social Good: USPS Operation Santa, MRM//McCann New York for United States Postal Service
Campaign Under $250,000: Family Tree, Cossette for SickKids Foundation
Consumer Products and Services: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
Content: Get Better Gifts, Cossette for SickKids Foundation
Customer Acquisition Campaign: SickKids VS – All In, Cossette for SickKids Foundation
Customer-Centric Campaign: Ready to Travel, Proximity London for Virgin Holidays
Data-Inspired Intelligence: Destination Pride, FCB/SIX for PFLAG Canada
Data-Inspired Targeting: Energy Broadcast System, Barefoot Proximity for Flying Pig Marathon
Financial and Insurance: Citigold Circle: Trust-Based Growth Engine (Asia), Shift for Citi, Asia Regional Office
Integrated Campaign: Pedigree SelfieSTIX, Colenso BBDO for Mars NZ
Loyalty or Retention Campaign: Ready to Travel, Proximity London for Virgin Holidays
Not-for-Profit: Destination Pride, FCB/SIX for PFLAG Canada
Pharmaceutical and Health Care: Blink to Speak, TBWA\India for Asha Ek Hope Foundation
Publishing, Entertainment, and Media: The WSJ Propensity-Led Dynamic Paywall Model, The Wall Street Journal: “In House,” The Wall Street Journal
Retail and Direct Sales: Oddly IKEA, Ogilvy for IKEA
Technology and Communications: Beautifully Bilingual, Gallegos United for Comcast Xfinity
Travel and Hospitality: Destination Pride, FCB/SIX for PFLAG Canada
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,700 companies with 25,000 brands that engage almost 150,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 1,000 client-side marketers and more than 700 marketing service provider members, which include leading marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

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