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Louis Vuitton x Supreme For Fall/Winter 17: The Epitome of Luxe Street Style


Even if you haven't seen Louis Vuitton's Men's Fall/Winter 17 runway show LIVE on the blog here, you've probably already heard, or seen it all over social media, that the Maison has collaborated with cult streetwear brand, Supreme. The  Louis Vuitton x Supreme collab comprises a collection of sports equipment, miscellaneous accessories, lanyards, tech accessories, and outerwear. Yep, so by the Fall/Winter 17 season, you'll get to meet the Louis Vuitton Skater Boy, or, in Avril Lavigne's terms, "sk8er boi", because the collab includes skateboards, skateboard trunks, bandanas, gloves, iPhone cases, duffle bags, a trunk, scarves, and even bottle openers! Most of the collab items pays direct homage to the Supreme logo, so they're mostly in Red with a either white Vuitton monogram motif, or the Supreme logo itself, but there are some items in denim too.



Photo via GQ







According to Louis Vuitton Creative Director Kim Jones,

"[he] doesn't talk about politics here, but this collection is inspired by the glory days of New York artists in the '70s, '80s, and '90s -- people like Keith Haring, Jean-Michel Basquiat, Andy Warhol, Julian Schnabel, Robert Mapplethorpe. It's the time when anyone from anywhere went out and mixed together in clubs. ... It was looking at the uptown-downtown social mix, which was so important then. It's really important. Because thats the thing that seems to be crumbling now"




Photo via GQ














Supreme then later revealed 2 other items that were not spotted on the runways. I'm loving the sneaks!

A photo posted by David Thielebeule (@david_boots) on




Supreme then posted on their official Instagram page, revealing 2 other items, that were not spotted on Vuitton's FW17 runway. I'm loving the sneaks!!!


A photo posted by Supreme (@supremenewyork) on


A photo posted by Supreme (@supremenewyork) on






In case you missed it, watch the FULL Vuitton Men's Fall/Winter 17 show via the on-demand service right here.


Photos via Vogue Runway & GQ

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Samsung Campaign Showcases Apollo 11 Documentary to Launch Global QLED 8K TV



Samsung has today announced the launch of its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC

The “Making History Again” campaign, which first aired on May 15 in the US, draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV.

As part of the campaign, Samsung has partnered with Statement Films and CNN on the “Apollo 11” documentary. This feature film created from newly-discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot will also air within CNN’s broadcast premiere of the documentary.

“TV technology has been essential in bringing the world together to experience critical moments in modern history,” said Grace Dolan, Vice President, Home Entertainment Demand Generation, Samsung Electronics America. “As we mark the 50th anniversary of Samsung Electronics and the first steps on the moon by a human, it’s only fitting that our “Making History” QLED 8K TV commercial and multimedia campaign with CNN celebrates the past while giving a glimpse into how Samsung will continue to bring people together in the future through the power of 8K.”

David Brown & Daniel Bonder, ECDs, adam&eveNYC added: “Apollo 11 was one of those unforgettable moments where the world came together to watch something beyond anything they’d seen before . Samsung QLED 8K TV is allowing a new generation to experience the power seeing something truly groundbreaking.”

In addition to “Making History Again” creative running across broadcast, OLV, digital, in-store and social, the cross-platform campaign also includes globally-produced branded content featuring astronaut Scott Kelly, and a globally-led sponsorship of a three-part digital video series spotlighting a new generation of female leaders who are determining where the next great discoveries will be made, developing the groundbreaking technology to send humanity to the farthest reaches of the universe, and tapping a younger, more diverse recruiting pipeline that is opening doors for the next crop of dreamers.


Credits

Client: Samsung
Brand: Consumer Electronics
Project name: QLED 8K

Clients:
Jesse Coulter, CCO
Grace Dolan, VP of Marketing, Demand Generation
Brian Choi, Director of Marketing, Demand Generation
Nicole Murakami, Marketing Manager

Chief Creative Officer: Richard Brim
Executive Creative Directors: David Brown, Daniel Bonder
Associate Creative Directors: Jordy Molloy, Toby Kennedy
Head of Design: Mitch Horton

Agency Head of Production: Victoria Bennett
Agency Associate Producer: Erica Serio
Digital Production: Sion Prys

Group Strategy Director: Stuart Harrison
Comms Strategy Director: Lindsay Orosco

Managing Director: James Rowe
Group Account Director: Lily Waters
Account Supervisor: Erin Brogan

Media agency: Starcom

Production company: Pulse Films
Global President: Davud Karbassioun
Producer: George Saunders
Director: James Marsh
D.O.P: Alwin Küchler

Editing Company: Work Editorial
Editor: Neil Smith
Post Production: The Mill
Post Producer: Luis Martin
VFX Supervisor: Kshitij Khanna
2D Artist: Krissy Nordella
Colorist: Fergus McCall

Composer: Benjamin Wallfisch
Music Supervision & Licensing: North America - R 3 D Music (ASCAP), Global Du Vinage Publishing Ltd. (PRS)
Audio Post Production: Wave Studios
Sound Design: Aaron Reynolds


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