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LS Productions Scout Stunning Scottish Settings to Promote Ford Eco Sport SUV

The Eco Sport is built for your next steps in new ad by GTB and Radical Media.

Ford take to Scotland to shoot cinematic new ad 'Built For Your Next Steps' to promote the EcoSport model. Created by GTB and produced by Radical Media and LS Productions, the 30" spot puts us in the shoes of the British public.

Directed by Josh & Xander, the cinematic advert pays tribute to the narrative device used in classic movie scenes as the shot focuses on a character's foot as they step out of a vehicle to confront a challenge. In the advert the dramatic camera technique is adapted to introduce us to a cast of everyday British individuals. Identified only by their footwear, we see each anonymous character step gallantly out of their Ford EcoSport cars. As each character takes their next steps, the commercial shows a range of unique but sentimentally British journeys.

LS Productions worked with Radical Media to source the stunning backdrops for each character's scenario. To visually articulate the unique, yet classically British storylines, LS Productions sourced a range of central, rural and coastal locations for the commercial from its wealth of Scottish locations. The film was shot entirely in Scotland over three-day tour of Glasgow's urban landscapes and Argyll's rural and coastal spots.

Deva Smith, Producer at LS Productions comments: "It was great to be able to put together a nice, talented Scottish crew and to show our American directors the most diverse Scottish landscapes, from urban designs to rolling countryside and rugged terrain."

The settings included the country's iconic rolling hills at Rest and be Thankful in the Scottish Highlands, scenes of the idyllic coastline were captured at Crinan Harbour and Glasgow's The Gorbals provided urban environments for inner-city shots.

The production service company used a drone to film the ferry and coastal scenes. To pull off the shoot, LS Productions ensured full cooperation from Crinan Harbour's boatyard and its workers by halting boats from entering the area.

Whilst the task of capturing scenes at sea presented some challenges for flying the drone, LS Productions helped to turn the location's unpredictable weather into a benefit for the film. Deva adds: "We took advantage of the changing weather, it added beautiful drama to the scene and the director was able to capture spray from the ocean waves."

LS Productions sourced the use of a Scorpio Arm to capture the breath-taking shots of the vehicle driving down Rest and be Thankful - The A83 road which divides Glen Kinglas from Glen Croe.

Commenting on working with Radical Media, Executive Producer at LS Productions, Sarah Drummond says: "We really enjoyed having Josh and Xander back over to Scotland. They love the diverse landscapes that Scotland has to offer, and they were super excited to get the chance to shoot here again. They really engaged with Scotland, it's people and its' landscapes, and for me it's always good to shoot something that doesn't have to be based specifically in Scotland. Our locations are stunning and can fit with most narratives, and even some you wouldn't expect."

The film airs on TV and social channels from 18th January 2018.

Brand: Ford
Agency: GTB
Production Company: Radical Media
Director: Josh Melnick and Xander Charity
Production Service: LS Productions
Executive Producer: Sarah Drummond
Producer: Deva Smith

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Succumb to Wanderlust in BMW Motorrad’s Epic Road Trip Film

M&C Saatchi and Ben Perry capture the magic of the open road in branded short content film for the new 3ASY RIDE.

BMW Motorrad unveils an epic branded short content film, 'The Someday Ride', to launch its new 3ASY RIDE motorcycle in the US market. Creatively devised by M&C Saatchi and directed by Ben Perry, the rousing film aims to broaden what it means to be a motorcycle owner as the BMW Motorrad seeks to engage a new audience.

'The Someday Ride' takes us on an exhilarating journey as we follow two siblings spontaneously embark on the adventure of their dreams. Pure escapism follows as the newly liberated riders leave behind the distractions of everyday life, ditch their phones and embrace the spirit of the open road. The 3' 53" film ends with the motivational line, 'Your Someday Starts Today' - emphasising the idea at the heart of the new model of empowering people to achieve the ride of their lifetime.
Ben Perry, who is represented by Armoury in the UK and hobnob in the US, teamed with M&C Saatchi early in the creative process allowing him to execute his distinctive style. His unique flair for capturing naturalistic performances breathes fresh life into the classic 'road trip' narrative, while stunning cinematic visuals give the film a mesmerising richness.

"It's not very often you get to be a part of the creative from the ground up, so I was excited by the possibility of shaping the whole film. I worked closely with the team to develop the script and draft each version, meaning I could develop some additional ideas. For example, I loved the idea of, juxtaposing voicemails with the characters' journey in place of a conventional voiceover." says Ben.

The team pushed the creative boundaries of traditional motorcycle advertising, broadening BMW's appeal to a wider audience through its young, ethnically diverse cast: "We're so used to seeing cool, bearded motorcyclists in this genre or a couple taking a romantic getaway" comments Ben. "We really wanted to push the boat out when it came to casting. So we decided to tell the story of a brother and sister, which felt like a more relatable, interesting and unique relationship to explore."
Shot over four days, the shoot required extensive preproduction and precise scheduling to capture the expansive range of locations. Deciding early on to shoot without artificial lighting, the team planned according to sunlight hours to get maximum coverage of the landscapes. Ben explains: "We shot with a small crew and travelled light. Because we were travelling long distances between locations to get the best variation of landscapes, we had to time things to a tee to make of the most of the shoot day."

Advertiser: BMW Motorrad
Creative Agency: M&C Saatchi
Production Company: Armoury
Director: Ben Perry

YouTube link to film:

The film is now live on BMW Motorrad’s website and social channels.

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