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Home / Reclame / Mazda Revolution Commercial Song Road Runner by Bo Diddley.

Mazda Revolution Commercial Song Road Runner by Bo Diddley.

Know, that’s why this commercial is so cool. Wonderful Song and official Music video! This Music video shows the crowd really going for it with the dancing, grooming and general behaviour being totally over the top.

Mazda: Revolution Commercial
Song: Road Runner by Bo Diddley

For over half a century, an obsession has pushed us to keep improving how our cars look, how they drive, and how they make you feel behind the wheel. Man and machine, fuel and adrenaline, efficiency and performance working together. In perfect harmony.
Lyrics used in the commercial
I’m a road runner honey, and you can’t keep up with me
I’m a road runner honey, and you can’t keep up with me
Come on, let’s race, baby baby, you will see… …

Music video by Bo Diddley performing Road Runner. From the album Bo Diddley in the Spotlight. (C) 2009 VidZone.

Song: Road Runner by Bo Diddley
Released: January 1960 (From the album Bo Diddley in the Spotlight)

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Jonathan Banks lends not-so-grandfatherly auto advice as ‘Frampa’




Any fan of “Breaking Bad” knows that Jonathan Banks plays the ultimate fixer. That made Banks the perfect choice to play the salty sage teaching the next generation of DIYers to do right by their cars in a new campaign from Fram Group and its Midwest-based creative agency Laughlin Constable.

The new campaign seizes on the insight that Millennials who change their own oil often look past perhaps the most important part – the oil filter. And with oil filters, there’s a cheap way and a right way. Enter “Frampa,” a crusty elder who helps the younger generation buy the right oil filter, the FRAM oil filter, for their cars.

“People used to learn about changing their oil from someone more experienced, like a father or an uncle. Those older guys historically reached for the FRAM filter. But the current generation hasn’t been taught the value of using the right filter and they reach for the cheap one,” says FRAM Brand Manager Brian Kelley. “So we wanted to introduce the kind of mentor who people would trust to help them do the whole job right.”

The character was perfectly embodied by Banks, famous for his work on “Breaking Bad” and “Better Call Saul,” long before he agreed to the campaign. “Jonathan Banks was choice one, two and three for Frampa,” says Dan Fietsam, Chief Creative Officer at Laughlin Constable. “Our team loved the juxtaposition of a seasoned advisor who’s long on wisdom and short on BS. This man does not suffer fools.

Communicating sometimes with grunts and groans and an exceptionally tight hand grip, Banks guides a series of novice DIYers. “Your engine will thank me. Now you can get back to your robot music,” Banks says as he tosses the car keys back to a startled looking twenty-something. “They’re not Robots, they’re Swedish,” the younger man says.

The campaign consists of four spots, all filmed in Los Angeles on location in automotive stores and home garages. They were directed by Ric Cantor, best known for his humorous anti-texting spot for the New Zealand Transport Agency.







CREATIVE CREDITS:
FRAM Group
Brand Manager – Brian Kelley

Laughlin Constable
CEO, President – Mat Lignel
Chief Creative Officer - Dan Fietsam
Chief Strategy Officer – Mark Carlson
Executive Vice President, Account Services – Renee Haber
Vice President, Media – Emily Harley
Creative Director – Jon Laughlin
Senior Art Director – Dan Koel
Copywriter – Matt Portman
Vice President, Senior Producer – Phil Smith
Group Account Director - Denise Joseph
Account Manager – Lainie Rotenberg
Senior Integration Manager – Mike Murray
Digital Strategist – Dominic Pellitteri
Senior Social Strategist – Lauren Mahomes

Production Company - Hungry Man
Director - Ric Cantor
Production Company Producer – James Kadonoff

Editorial Company - Hive
Editor - Lauren Brandoff
Motion Graphics Artist – Margaret O’Brien

Music House & Audio Mix - Mix Kitchen/Chicago
Composer - Craig J. Snider
Engineer - Sam Fishkin
Color - Nolo Digital Film/Chicago
Colorist – Mike Matusek

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8 comments

  1. I can’t find this song on I- tunes. What’s up with that? I would buy it, it’s awesome.

  2. Song: Road Runner by Bo Diddley
    Released: January 1960 (From the album Bo Diddley in the Spotlight)

    Amazon MP3 $0.69 Store: Instantly buy all the best one-hit wonder songs for only $0.69 each and gift these songs to your friends and loved ones. Use Amazon’s Cloud Player to upload songs and albums purchased from the Amazon MP3 Store.

  3. No song or singer be any better! What a great choice by Mazda!

  4. Best choice in song and singer! Mazda has done it again!

  5. don’t know why that one hit wonder comment is there as he had many hits…

  6. Turbohydramatic!

  7. i dont know how madza can use this song when chrysler had to pay warner brohers for the cartoon roadrunner for there 1968 plymouth roadrunner copyrights

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