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Home / Reclame / Mazda Revolution Commercial Song Road Runner by Bo Diddley.

Mazda Revolution Commercial Song Road Runner by Bo Diddley.

Know, that’s why this commercial is so cool. Wonderful Song and official Music video! This Music video shows the crowd really going for it with the dancing, grooming and general behaviour being totally over the top.

Mazda: Revolution Commercial
Song: Road Runner by Bo Diddley

For over half a century, an obsession has pushed us to keep improving how our cars look, how they drive, and how they make you feel behind the wheel. Man and machine, fuel and adrenaline, efficiency and performance working together. In perfect harmony.
Lyrics used in the commercial
I’m a road runner honey, and you can’t keep up with me
I’m a road runner honey, and you can’t keep up with me
Come on, let’s race, baby baby, you will see… …

Music video by Bo Diddley performing Road Runner. From the album Bo Diddley in the Spotlight. (C) 2009 VidZone.

Song: Road Runner by Bo Diddley
Released: January 1960 (From the album Bo Diddley in the Spotlight)

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Nissan accelerates Premier League fever pitch with new Sky Sports sponsorship campaign by TBWA



Nissan captures the excitement and passion for football’s Premier League in their new Sky Sports TV sponsorship campaign – demonstrating that the all new Nissan Micra can get even the tardiest fan home for kick off.

The 15 and 5 second idents show the all new Nissan Micra speeding away from regular weekend activities to get its football mad owners home in time for the game.

Shot across a variety of locations depicting the nature of each car, each film shows fans urgently driving home to catch the start of the match: a couple abandon their loaded supermarket trolley and race down from the top floor of a multi-storey car park; a young couple lose interest in homeware shopping when they realise the time and sprint to their Micra and a bemused street food vendor is left holding the trays as his hipster customers disappear round the corner and jump into their Micra to beat the clock home. All three idents show the agility, style and speed of the new Nissan Micra against a defiantly rousing soundtrack – Kasabian’s Ill Ray.

“This is Nissan’s second year sponsoring Sky Sports Premier League,” says TBWA’s Nick Allsop, Creative Director. “Last year’s campaign brought the sponsorship to life with fantastic football tricks and so this season we dialled up the energy and excitement championing the Nissan cars. This work taps into that classic feeling of urgency and panic that we’ve all experienced – when you’re running late and need to get back for the football.”

Yasmin Al Jeboury, Marketing Communications Manager at Nissan UK said, “We are very excited about the new creative for this season’s Premier League on Sky Sports. We’ve captured that familiar moment you realise that you need to get back for the game and demonstrate it with the excitement that Nissan brings with some of our new models.”

Initial Micra creative will be followed up in the coming weeks with New Qashqai and New X-Trail model stories.





CREDITS
Creative Director: Nick Allsop
Creative Team: Harriet Russell-Vick (Art Director), Lauren Coates (copywriter)
Business Director: Chris Spenceley
Account Director: Caroline McCulloch
Account Executive: Alex Austin
Agency Producer : Holly Baker
Director/ Production Co.: Ben Whitehouse / Stink
Producer: Nick Fewtrell
DOP: Daniel Bronks
Editor: James Forbes-Robertson @ Whitehouse Post
Post Production: Electric Theatre Collective
Post Producer: Ariana Maniscalco
Sound Design: Ed Downham @ Wave Studios
Music Supervision: Marcus Brooke-Smith @ We are Theodore
Music Track: Ill Ray
Publishers: Sony ATV
Music Company: Sony Music
Band: Kasabian

8 comments

  1. I can’t find this song on I- tunes. What’s up with that? I would buy it, it’s awesome.

  2. Song: Road Runner by Bo Diddley
    Released: January 1960 (From the album Bo Diddley in the Spotlight)

    Amazon MP3 $0.69 Store: Instantly buy all the best one-hit wonder songs for only $0.69 each and gift these songs to your friends and loved ones. Use Amazon’s Cloud Player to upload songs and albums purchased from the Amazon MP3 Store.

  3. No song or singer be any better! What a great choice by Mazda!

  4. Best choice in song and singer! Mazda has done it again!

  5. don’t know why that one hit wonder comment is there as he had many hits…

  6. Turbohydramatic!

  7. i dont know how madza can use this song when chrysler had to pay warner brohers for the cartoon roadrunner for there 1968 plymouth roadrunner copyrights

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