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Home / McCann New York, Ogilvy Chicago and BBDO New York Are Top Finalists For The One Show 2019

McCann New York, Ogilvy Chicago and BBDO New York Are Top Finalists For The One Show 2019


McCann New YorkOgilvy Chicago and BBDO New York lead the way with finalists entries for The One Show 2019, as announced today by The One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design.

McCann New York has the most finalists this year with 41.  Sixteen of their finalists are on behalf of client March for Our Lives, including nine for “Price On Our Lives” and seven for “The Most Vicious Cycle”.  The agency also has 12 finalists spots for MGM Resorts International “Universal Love Songs” and eight for National Geographic work (five for “Astronaut Reality Helmet” and three for “Planet or Plastic”).

Ogilvy Chicago is close behind with 40 One Show finalists, including 16 for nine different entries on behalf of Lyric Opera, and 15 for SC Johnson work (10 for Kiwi “First Steps” and five for Lysoform “Last Germ”).

BBDO New York has 38 finalists, including 12 on behalf of AT&T (seven for “The Face of Distracted Driving”), seven for Monica Lewinsky/Anti-Bullying “#DefyTheName” and six for Mars Chocolate North America-Snickers work.

Thirty-four finalists go to Droga5 New York, including 16 for The New York Times (13 for “The Truth is Worth It” and three for “Read More. Learn More”).  TBWA\Chiat\Day New York has 30 finalists, including 12 for Adidas (eight of them for “Billie Jean King Your Shoes”), nine for Columbia Journalism Review “The Fake News Stand” and four for Thomson Reuters “Unboxing the Truth”.

Other top agencies for One Show 2019 finalists are DDB Paris with 27, DDB Chicago with 25, Wieden+Kennedy Portland with 23, ServiceplanMunich with 22, TBWA\Media Arts Lab Los Angeles with 21 and Dentsu Tokyo with 20.  

The entry with the most finalists spots is “Broadway The Rainbow” for Mars Wrigley Confectionery by DDB Chicago with 25, followed by Burger King “The Whopper Detour” by FCB New York with 19.  Tied for third with 17 finalists each are Nike “Dream Crazy” by Wieden+Kennedy Portland and McDonald’s “The Flip” by We Are Unlimited Chicago with The Marketing Store Chicago, DDB New York and DDB Canada Vancouver. 

One Show 2019 juries selected 1,558 finalists representing 40 countries. To download the complete list of The One Show 2019 finalists by discipline, please visit http://oneshow.org/downloads/results/2019OneShow_Finalists.pdf.

This year’s winners will be announced at two nights of The One Show awards ceremonies on May 8, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St. and May 10, 6:00 pm-2:00 am at Cipriani, 55 Wall St., both in New York.

The awards ceremonies are part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York (https://www.creativeweek.org).  The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards ceremony, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).

In a reflection of the tremendous creative opportunities now possible in today’s outdoor ad market, The One Club for Creativity announced a partnership this year with OUTFRONT Media, Inc (NYSE: OUT), who serve as exclusive sponsor for The One Show 2019 Outdoor category. OUTFRONT Media is one of the largest out-of-home media companies in North America, connecting brands and consumers in the "real world" on giant creative canvases.  Their focus on creative, through in-house creative boutique OUTFRONT Studios, has been recognized across the media industry.


ABOUT THE ONE CLUB FOR CREATIVITY
The One Club for Creativity (http://www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

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Twelve Challenges Perceptions of Insurance Marketing with New Co-Op Insurance Campaign: ‘For Life’s Adventures’



Co-op Insurance has launched a social media brand campaign created in partnership with award-winning creative agency, PSONA Twelve, titled ‘For Life’s Adventures’.

The campaign was designed to challenge the existing negative tone of many insurance adverts and instead celebrates the wonderful, positive adventures in life that insurance enables us to do.

The centrepiece of the advert is a unique branded podium featuring a button labelled ‘press for adventure’. The adverts show curious pedestrians walking towards the flashing sign before receiving cards with a suggested adventure on it: a little girl is encouraged to give a+ gift, a woman dances with a hula hoop, and a holiday-goer is challenged to pack a suitcase as quickly as possible.

The work advertises Co-op Insurance’s full range of services including Travel, Car, Pet, Life and Home, each scenario reflecting that the company is there to take care of customers as they embark on their life’s adventures, big and small.

Neame Ingram, Creative Director at PSONA Twelve, said: “When it comes to insurance, most brands typically sell it on price, prangs and peace of mind. We wanted to take a different approach that brought people’s minds back to fun and away from seeing buying insurance as mundane or complex.”

Chris Twigg, Head of Digital added: “We wanted PSONA Twelve to deliver a campaign that fit with the persona and voice of the wider Co-op Group: friendly, helpful, and community-focused. Their work has achieved this brilliantly and illustrates that insurance doesn’t have to be something to be afraid of.”

The campaign launches on the 18th April for one month across social media (Facebook, Twitter and Instagram Stories).

The podium that has been created will also be used at events throughout the UK, allowing Co-op Insurance to maximise value of the campaign.

Credits:
Title/Project: Co-op Insurance: For Life’s Adventures
Agency: Psona Twelve / Twelve
Agency contact: Kate Knight
Agency contact job title: Group Account Director
Client name: Debbie Aspery
Client job title: Social Media & SEO Specialist

Client name: Anna Morley
Client job title: Digital Engagement Lead
Creative Director: Neame Ingram
Creative team: Dave Paul & Natascha Davis
Planner / CSU director: Pierce Calnan
Exposure: Facebook, Twitter, Instagram

About Co-op Insurance:
Co-op Insurance is part of the Co-op, one of the world’s largest consumer co-ops, owned by millions of members. Alongside Co-op Insurance, we have the UK’s fifth biggest food retailer, the UK’s number one funeral services provider, and a developing legal services business.
As well as having clear financial and operational objectives, the Co-op is a recognised leader for its social goals and community-led programmes.

About Twelve:
It’s in our people and our work.
People who do more: experts in every area, whose energy and ideas spill into every other area.
Work that works harder: advertising that creates action, experiential that makes headlines, shopper that builds brands, B2B that touches people and social that sells. Ideas that do a lot, sometimes with not a lot: without huge budgets or lots of time. We think that matters, especially now.
For more information go to: https://www.twelve.agency/

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