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Home / Midnight – Adfest 2019 Fabulous Five Popular Vote Winner

Midnight – Adfest 2019 Fabulous Five Popular Vote Winner

Five minutes in the dead of night, a different glimpse of Japan’s dark side.

“I don’t know what to do if I’m alive tomorrow.”

A 911 call comes in one night.

Must we live, even when confronted with a violent tomorrow? Is there any other choice for us than to simply accept the tomorrow that will come? Writer/director Jo Motoyo wanted to depict the “tomorrow” that nobody can escape. We always talk of “tomorrow” as if it is full of hope and light. But sometimes in reality, tomorrow can bring about violence. Either way, time only runs forward.


Director/writer: Jo Motoyo
Lead Character: Maho Yamamda
Cinematographer: Tadashi Sato
Producer: Maiko Shimada
Production company: TOKYO

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Chapeau Studios Helps Create Unconventional Campaign for Post Malone & Arnette

Post Malone has quickly become a celebrated artist worldwide and staple of modern pop culture - with multiple high-profile award wins and massive audiences who gravitate toward his true originality. To highlight the much-anticipated collaboration, Arnette tapped director Yoni Lappin who collaborated with Chapeau Studios to create a unique two chapter campaign set in a surrealistic desert artscape.

The branded music video was rolled out in two parts, with the just-launched second chapter picking up where the last left off -- flowing through an isolated desert environment where numerous Post Malones coexist, often within the same frame, each sporting different eyewear from the collection. To bring this reflective vision to life, Chapeau Studios’s Ben Looram and Camera Control’s Simon Wakley brought motion control expertise to Yoni Lappin’s shoot. The Chapeau Studios team then seamlessly united the motion control shots and enhanced the scenery with color, mirrors, and fauna to create Yoni Lappin’s surreal illusion with a nod to 90s style.

Arnette first announced Malone as brand ambassador in May 2019, fronting the Streetstyle and Sustainable Collections centered around eco-friendly practices, bio-based plastic and recycled elastane pouches. An extension of their successful alliance, the duo also teamed up for a unique offering of Post Malone Signature Style sunglasses, a range of three new shades “as bold and unconventional as the man himself.”

Client: Arnette

Director: Yoni Lappin

Production Company: RSA

Digital Production/VFX/Post: Chapeau Studios
On Set VFX Supervisor: Ben Looram
Senior Creative Director: Lauren Mayer-Beug
Senior Post Producer: Lauren Stepan
Post Producer: Chris Almerico
Lead Comp Artist: Francisco Garcia Nava
Flame Artist: Clarke Rives
Post Producer: Jesse Hoy

Motion Control: Camera Control
Titan Operator: Simon Wakley

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