A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / Musicians All Over the World Roast Danish Sun Habits in Hilarious Skin Cancer Campaign

Musicians All Over the World Roast Danish Sun Habits in Hilarious Skin Cancer Campaign

How do you remind Danish tourists to protect their pale skin when they go on holiday abroad? You ask popular musicians on big holiday destinations to record songs about the Danes’ insufficient sun habits.

Then you ask locals to play the songs and music videos around beaches, restaurants, bars, hotels and other popular tourist spots to remind everyone to look after the Danes so they do not get sunburned. A melodic reminder right where Danish tourists are most vulnerable.

In a new initiative from The Danish Cancer Society and the Danish foundation TrygFonden, international artists from Greece, Thailand, Spain, France and Italy have written songs that poke fun at Danish sun habits. The highly entertaining music videos, each filmed and produced locally in the five countries, show Danish tourists through the eyes of the locals, but there’s a bit of all of us in the insightful portraits of clumsy tourists. You’ll have to be quite the globetrotter to not fall into some of the traps depicted in the campaign.

An international network 12.000 of volunteers
The idea stands on the shoulders of last year’s Help a Dane campaign that got worldwide media attention, when a choir of sunburned Danes sent out a hilarious call for help to the World. The plea generated 2.4 billion media impressions and more than 12.000 locals on popular tourist spots signed up to help the Danes in the sun, turning the stunt into a network of volunteers that got involved in sun protection on local beaches, tourist attractions and hotels – and of course, on social media.

A cultural melting pot
The campaign unites five countries towards a common goal: To help the Danes in the sun. But the campaign also has strong overtones of something bigger. The five songs are written and performed by local artists and the music videos were produced locally in the five countries, creating a culturally diverse campaign that builds on kindness and solidarity across borders. Beneath the fun and jokes, the success of Help a Dane is a welcome reminder that despite our cultural differences, the world is full of people who are willing to build bridges and help each other.

Local stars join the cause
The songs are as diverse as they are entertaining. Amongst the artists contributing to the campaign is the charismatic KENG TACHAYA from Thailand, who has more than 1 million followers on his YouTube channel. He’s joined by Italian indie musician COLAPESCE, the French electro duo BLEU TOUCAN, Greek boyband THE PLAYERS and the Spanish cult hero STANLEY SUNDAY who has directed the video for MENEO’s track.

Much needed help
The Danes need all the help they can get to stay safe in the sun. On a global scale, Denmark has the fifth highest incidence of melanoma. A key factor is that Danes love a holiday in the sun but forget sufficient sun protection when travelling abroad.

Watch the five music videos on HELPADANE.COM.

Agency &Co.

Keng Tachaya

The Players
Universal Music


Bleu Toucan

Stanley Sunday/O Creative Studio

PR distribution

About Abdi

Check Also

Launch of the 2nd Annual Edition of Cominar’s Forest of Stars Benefiting Opération Enfant Soleil

After proudly donating $160,000 to the Opération Enfant Soleil telethon in 2018, Cominar is back with the second edition of its Forest of Stars, this time with an even more ambitious objective. The official launch will take place December 1 in all of Cominar's 18 shopping centres in Quebec, in conjunction with over 150 partner companies. This year's fundraising target is $180,000.
Cominar's Forest of Stars was created in 2017 and held in all of the company's shopping centres across the province in order to take advantage of the customer traffic generated by the holiday season to support Opération Enfant Soleil. 
Maxime Landry has agreed to serve as the campaign ambassador and spokesperson once again. He is joined this year by his good friend Annie Brocoli. They will visit Cominar shopping centres in December to spread some holiday joy.
A storybook entitled The Tale of Stars, specially created for the campaign, along with a dessert known as the ChocoFox, made using 3D technology, will be to added to the on-site ornament workshops. Proceeds from the merchandise sales and workshops will go to Opération Enfant Soleil.
For more information on the second edition of Cominar's Forest of Stars, go to cominarforestofstars.com.

Cominar is the second largest diversified real estate investment trust in Canada and is the largest commercial property owner in the Province of Québec. The REIT owns a real estate portfolio of 430 properties in three different market segments, that is, office properties, retail properties and industrial and mixed-use properties. Cominar's portfolio totals 38.4 million square feet located in the Montreal, Québec City and Ottawa areas. Cominar's primary objectives are to maximize unit value through the proactive management of its properties.
Opération Enfant Soleil raises funds to support the development of quality pediatrics for all sick children in Quebec. Donations have made it possible to carry out hundreds of projects each year in local organizations as well as in major pediatric centres, which are equipped with cutting-edge technology and welcoming environments, and in regional hospitals, where children can be treated near their families. Thanks to the generosity of thousands of Quebecers, the support of volunteers, and the dedication of our partners, more than 230 million dollars have been distributed throughout the province. To learn more, visit www.operationenfantsoleil.ca.

Leave a Reply

Your email address will not be published. Required fields are marked *