A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / National Geographic Partners with Grammy Award-Winning Artist, Zedd to Create an Original Music Video

National Geographic Partners with Grammy Award-Winning Artist, Zedd to Create an Original Music Video



Leveraging the power of music to guide viewers through a unique perspective on planet Earth, National Geographic has partnered with multiplatinum, Grammy Award-winning artist, DJ, composer and producer Zedd and Universal Music Group & Brands to create an original composition and performance music video, inspired by the channel’s “ONE STRANGE ROCK” episodic series executive produced by Darren Aronofsky & Nutopia.

The partnership, conceptualized and managed by Universal Music Group & Brands, also sees Nashville-based multi-award-winning content studio Evolve Studio handle end to end production and post production on the video and BTS films featuring Zedd’s creative journey and performance.

Directed by Evolve’s Joel Edwards, the leading 3’31” film shot in Hollywood’s Bronson Canyon cave combines live-action, VFX and projection-mapping to produce mesmerizing visuals to complement Zedd’s original music piece. As the musician performs on a grand piano, in the infamous ‘Batman’ cave, the stunning images of our planet and solar system encapsulate the space. As the music heightens the world in the cave comes to life and gravity starts to warp.

Director at Evolve Studio, Joel Edwards reflects: “This one was just flat out fun. Definitely out there conceptually and really was just our attempt to create an experiential homage to our beautiful planet and this beautiful series National Geographic has produced. The locations in the show really challenge us to think about who we are and what an amazing and strange world we live in. Our biggest challenge was working out how to do justice too and enhance that with Zedd’s performance, without taking away from original beauty of the show’s footage. We ended up projecting many of the show’s best moments and mixed them with a bunch of new custom VFX elements we created. It was an incredible project to work on; with Anton (Zedd), one of the most talented artists in the game and with a full plate of stunning visual inspiration from OSR.”

The video’s Producer, Melissa Daniels, also echoed the excitement of this project. “Working with the entire Zedd, Universal & Nat Geo team was a collaborative process from beginning to end. It was incredible seeing the vision for this project realized. The care our team put behind ensuring the projections matched not only the music itself but the intricacies of the cave was a true challenge. Our production team really rose to the occasion and knocked it out of the park. Projecting nature on nature and mixing in the track created a unique way for us to connect and celebrate this planet that gives so much to us.”

Mirroring how ONE STRANGE ROCK unravels the story of our planet, the performance is part of a series of four films which follow Zedd over the course of his creative journey with, an interview and a behind-the-scenes look at Zedd’s recording process — all culminating in this final performance.

Zedd comments: “I’ve always been a fan of Darren Aronofsky, and am really excited to partner with National Geographic to create an original composition for the series. I’ve immersed myself in the visual spectrum and am inspired to take on a different approach by experimenting with natural sounds and exploring grand themes that are representative of the world around us.”

The film launches on Zedd’s Vevo account on Monday 9th April.

About Abdi

Check Also

Reporters Without Borders Germany and Serviceplan Turn Fonts of Banned Newspapers into Symbols of Press Freedom


More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without Borders Germany launched the campaign FONTS FOR FREEDOM, conceived by Serviceplan Campaign Hamburg to turn the fonts of prohibited newspapers into symbols of press freedom. Reporters Without Borders Germany reconstructed the house fonts of 9 newspapers banned by governments in Turkey, Azerbaijan, Vietnam, Cambodia, Tanzania, Hungary and Russia. Countries with a track record of suppressing freedom of press. The fonts were then given to major German newspapers like Süddeutsche, Die Welt, TAZ and Augsburger Allgemeine. They used the Fonts for Freedom on their title- and media pages along with matching topics. This way, every single daily became a symbol of press freedom.

Further initiatives followed: Reporters Without Borders Germany launched a striking demonstration against one of the most notorious enemies of press freedom: Turkish president Erdoğan. When he visited Germany in 2018, he was confronted with billboards promoting press freedom as he left Berlin airport. The special: the confronting headlines where set in exactly the fonts of the newspapers he had recently banned.

"We are very happy to create a platform together with Reporters Without Borders Germany to bring banned newspapers back in the public spotlight." said Sön Becker and Eduard Hörner, responsible creative directors.

To give the campaign an even wider reach billboards, posters and banners set additional statements for press freedom. All were using the fonts of previously banned newspapers.

Supporters of the ‘Fonts for Freedom’ campaign could make a personal stand for press freedom online by writing their own statement using a Font for Freedom or supporting the charity with donations. On the website there is a growing permanent archive for fonts of shut down newspapers. Everyone is invited to download or directly use these fonts to spread the message on the streets and on social media.

View the case film here:


The ‘Fonts for Freedom’ campaign was a successful statement in support of freedom of
press. The campaign saved banned newspapers from being forgotten and supports journalists worldwide who fight for freedom of the press. Reporters without Borders Germany strongly believe that press freedom is one of the foundations of democratic society, and their mission is to stand up for freedom of press throughout the world.

Serviceplan Campaign Hamburg worked closely with selected typographers to recreate the fonts of banned newspapers. The motivation was to use these fonts to take a symbolic stand and illustrate that the truth cannot simply be erased through censorship. Because there is no freedom without press freedom.

https://fonts-for-freedom.com/en/


#fontsforfreedom

For more information go to: http://sp-url.com/rog-fff-en

CREDITS

Client: Reporters without Borders Germany
Communications Officer: Daniel Schmidthaeussler

Title: Fonts for Freedom

Agency: Serviceplan Campaign Hamburg
Global Chief Creative Officer, Serviceplan: Alexander Schill
Managing Directors: Leif Johannsen, Patrick Matthiensen
Creative Director Art: Soen Becker
Creative Director Copy: Eduard Hoerner
Art Director: Sarah Gstrein
Art Director: Mojca Zavolovsek
Copywriter: Henrik Claus
Account Manager: Lennard Bahr

Digital Agency: Plan.Net Campaign Munich
Managing Director: Marcus Maczey
Art Director: Tammy Jajes
Account Manager: Marlene Ulmer

Media Agency: Mediaplus
Senior Consultant & Planner: Jonas Binder

Production:
Instant Waves,NHB Next, Sehsucht, Neverest
Producer: Katrin Habermann

Sound Design/ Music: Supreme Music
Type Designer: bBox:
Anja Meiners, Ralph du Carrois

PR Agency: achtung!
Claudia Rienhoff, Sofia Hiestermann, Lena Marg



ABOUT REPORTERS WITHOUT BORDERS GERMANY
Reporters Without Borders Germany is dedicated to supporting freedom of the press worldwide. Each year more newspapers around the world are shut down by oppressive regimes. Currently, more than 300 journalists are in prison. The free press is in danger. Reporters without Borders Germany believes that press freedom is one of the foundations of a democratic society. For this reason, they stand up for the right to inform and be informed throughout the world.

Because anyone who arrests, tortures or kills people because of their independent reporting is acting against human rights.

www.reporter-ohne-grenzen.de

Leave a Reply

Your email address will not be published. Required fields are marked *