Creative agency, BSSP, has recently launched “House of Next” as part of its Welcome to the Next campaign for NBA 2k20. This campaign aims to showcase that it is the platform where the next iterations of not only basketball, but basketball culture, are played, created, and discovered. The :60s hero spot features scenes reminiscent of locations within the game, and highlights a number of celebrity appearances and previews of what’s next.
Some key names + Easter eggs to look for:
- For the first time, NBA 2K will include all 12 WNBA teams. To celebrate, the spot features WNBA stars Candace Parker of the Los Angeles Sparks and A’Ja Wilson of the Las Vegas Aces battling it out on the court. This also speaks to the trend of growing interest and need for equality between the sexes when it comes to professional sports.
- Newly traded and possibly the next NBA champion, Anthony Davis, makes one of his first appearances in his Los Angeles Lakers uniform.
- Zion Williamson, #1 draft pick for the New Orleans Pelicans and NBA2K brand ambassador, ends the spot with a monster dunk that puts the league on notice that he is indeed the next NBA phenom.
- Dwyane Wade and his son, Zaire, also make an appearance. Zaire, representing the next class of potential NBA stars, following in his father’s legendary footsteps.
The spot’s soundtrack features original track, “We Got Next,” from up-and-coming hip hop artist, Tobe Nwigwe. One of the pioneers of the next wave in music.
Other high-profile appearances include Jayson Tatum of the Boston Celtics and gaming streamers and influencers, Cash Nasty, Kris London, Dan Rue and Shiggy. An action-packed spot that taps into gamers’ imaginations, the film shows that the round spot on your game console isn’t just a button, but an instant portal into what’s next. The ”House of Next” film will run through the week leading up to the official release of NBA 2K20 on September 6th. The campaign consists of video and digital, with OOH in NYC, Los Angeles, and San Francisco.