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Home / NBA 2K20 Launches New Campaign ft. Anthony Davis, Zion Williams, and More

NBA 2K20 Launches New Campaign ft. Anthony Davis, Zion Williams, and More

Creative agency, BSSP, has recently launched “House of Next” as part of its Welcome to the Next campaign for NBA 2k20. This campaign aims to showcase that it is the platform where the next iterations of not only basketball, but basketball culture, are played, created, and discovered. The :60s hero spot features scenes reminiscent of locations within the game, and highlights a number of celebrity appearances and previews of what’s next.

Some key names + Easter eggs to look for:

  • For the first time, NBA 2K will include all 12 WNBA teams. To celebrate, the spot features WNBA stars Candace Parker of the Los Angeles Sparks and A’Ja Wilson of the Las Vegas Aces battling it out on the court. This also speaks to the trend of growing interest and need for equality between the sexes when it comes to professional sports.
  • Newly traded and possibly the next NBA champion, Anthony Davis, makes one of his first appearances in his Los Angeles Lakers uniform.
  • Zion Williamson, #1 draft pick for the New Orleans Pelicans and NBA2K brand ambassador, ends the spot with a monster dunk that puts the league on notice that he is indeed the next NBA phenom.
  • Dwyane Wade and his son, Zaire, also make an appearance. Zaire, representing the next class of potential NBA stars, following in his father’s legendary footsteps.

The spot’s soundtrack features original track, “We Got Next,” from up-and-coming hip hop artist, Tobe Nwigwe. One of the pioneers of the next wave in music.

Other high-profile appearances include Jayson Tatum of the Boston Celtics and gaming streamers and influencers, Cash Nasty, Kris London, Dan Rue and Shiggy. An action-packed spot that taps into gamers’ imaginations, the film shows that the round spot on your game console isn’t just a button, but an instant portal into what’s next. The ”House of Next” film will run through the week leading up to the official release of NBA 2K20 on September 6th. The campaign consists of video and digital, with OOH in NYC, Los Angeles, and San Francisco.

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Director Saman Kesh Starts the Fun on Mario Kart Tour Campaign

“Start Your Engines” is the first taste of the epic ride gamers will experience with Mario Kart Tour on Google Play.

Produced by multidisciplinary studio Golden LA in partnership with TBWA\Chiat\Day Los Angeles, the new film heightens anticipation and kicks off pre-registration for the official release of Mario Kart Tour on mobile this September.

For director Saman Kesh, whose storytelling DNA has been shaped by technology and video games, celebrating the great union of Google and Nintendo was a dream come true. There are few games that span generations and bring out the nostalgia within all of us, but the memories of Mario Kart, its iconic Rainbow Road raceway, and spirited characters does just that.

Kesh notes, “For this spot, I wanted to achieve maximum chaos with maximum fun. The goal was to unlock the childlike energy in everyone, not just the kids. Keeping things exciting with an action-packed ‘phone chase’ was the best way to conjure the good times of such a legacy franchise as Mario Kart. And now, people have a chance to put down their busy lives for a bit and go ‘bananas’ with Mario Kart on their phones.”

A fun and fast-paced romp that invites the world to relive the excitement of the race and Play On, “Start Your Engines” is a visual scavenger hunt filled with hints and clues from the iconic game franchise. Look closely and you may recognize a few familiar sights from banana peel spinouts to Peach Preparatory, only the true Mario Kart fans can spot all nine clues throughout.

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