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New 2014 Kia Soul Hamster Commercial featuring Lady Gaga “Applause”



Kia Soul “Totally Transformed”

The hamsters are back! Kia’s new ad for the all-new 2014 Soul is officially launching this Sunday at the MTV Video Music Awards. Titled “Totally Transformed,” the campaign is centered around a 60-second spot set to the new single, “Applause,” from Lady Gaga. The spot will air following Lady Gaga’s first-ever live performance of “Applause.”

In the spot, both the Soul and its formerly frumpy hamster mascots undergo a transformation. Mirroring the newfound refinement of the all-new Soul, the hamsters shed their furry folds and baggy clothes to become lean, mean head-turning machines.

Credits:
Creative Ad Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
CD/Copywriter: Gary DuToit
CD/Art Director: Eron Broughton
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
ACD/Art Director: Kriss Grove
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Account Executive: Kammie Dons
Associate Strategic Planning Director: Steven Garcia
Sr. Planner: Armando Potter

Production Company: @radical.media
Director: Colin Jeffery
Executive Producer: Frank Scherma
Producer: Kathy Rhodes
Director of Photography: Toby Irwin
Production Designer: Brock Houghton
Wardrobe Stylist: Christina Blackaller

Special EFX: Legacy Effects

Editorial: Rock Paper Scissors
Editor: Angus Wall
Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor: Austyn Daines

Post Production: MPC
VFX Supervisor/ 3-D Lead: Andy Boyd
Compositing Supervisor: Jake Montgomery
Animation Lead: Stew Burris
Animator/Rigger: Ian Wilson
Animator: Jean-Dominique Fievet
Lighter: William Schilthuis
Lighter: Shaun Comly
Texture: Hayley O’Neil
Modeler: Aaron Hamman
3-D FX: Charles Trippe
Tracking: Mike Wynd
Compositor: Clement
Compositor: Jason Heinz
Compositor: Brendan Smith
Smoke Artist: Mark Holden
Telecine: Mark Gethin
Executive Producer: Asher Edwards
VFX Producer: Nicole Fina

Record Label: Interscope Records
Artist: Lady Gaga

Sound Design: Hammers Project
Sound Designer: Johannes Hammers

Music Editing: Massive Music

Audio Mix: Margarita Mix
Mixer: Nathan Dubin

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Samsung Mobile: Surf – The Snail via Leo Burnett



Every living being on this planet has a need to connect with something greater than itself. From the tiniest snail attempting to cross a vast and unpredictable sidewalk, to each surfer ignoring their own fragile ‘shells’ every time they paddle out into the awesome power of the ocean.

Samsung believes it’s this basic need that leads to progress, and that progress always leads to more progress. As sponsor of the WSL World Championship Tour, Samsung has continually witnessed the world’s best surfers push their limits and in the process, spread the love of the sport to new and unexpected parts of the world.

The Snail was directed by AG Rojas from Park Pictures and tells an inspiring story of an Indian boy who uses the samsung phone to get access and be inspired by the Pro Surfers, in this case Gabriel Medina, John John Florence, Mick Fanning and Sally Fitzgibbons.

Creative Credits:
Agency: Leo Burnett Chicago
Campaign: “Snail”
Global Chief Creative Officer: Mark Tutssel
US Chief Creative Officer: Britt Nolan
SVP Creative Director, CW: Brian Siedband
SVP Creative Director, AD: Gordy Sang
Creative Director, CW: Rob Calabro
Senior Art Director, AD: Luis Marques
Executive Producer: Matt Blitz
Senior Producer: Bonnie Van Steen
SVP Global Account Director: Radim Svoboda
Account Director: Ashley Beam
Global Account Supervisor: Huy Ngo
SVP Global Strategy Director: Kara Yang
Strategy Director: Christopher Bridgland
VP, Director of Celebrity Services: Peggy Walter

Production Company: Park Pictures
Director: AG Rojas
Director of Photography: Alwin Kuchler and Rob Bruce (H2O)
Executive Producer: Dinah Rodriguez
Line Producer: Pete Vitale

Editorial House: Exile Editorial
Editor: Conor O’Neill
Executive Producer: CL Weaver

Post Production: MPC
Executive Producer: Elexis Stearn
Creative Director: Paul O’Shea
Colorist: Ricky Gausis

Original Music: Barking Owl
Creative Director: Kelly Bayett
Sound Design: Michael Anastasi




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