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New 2014 Kia Soul Hamster Commercial featuring Lady Gaga “Applause”

Kia Soul “Totally Transformed”

The hamsters are back! Kia’s new ad for the all-new 2014 Soul is officially launching this Sunday at the MTV Video Music Awards. Titled “Totally Transformed,” the campaign is centered around a 60-second spot set to the new single, “Applause,” from Lady Gaga. The spot will air following Lady Gaga’s first-ever live performance of “Applause.”

In the spot, both the Soul and its formerly frumpy hamster mascots undergo a transformation. Mirroring the newfound refinement of the all-new Soul, the hamsters shed their furry folds and baggy clothes to become lean, mean head-turning machines.

Creative Ad Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
CD/Copywriter: Gary DuToit
CD/Art Director: Eron Broughton
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
ACD/Art Director: Kriss Grove
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Account Executive: Kammie Dons
Associate Strategic Planning Director: Steven Garcia
Sr. Planner: Armando Potter

Production Company: @radical.media
Director: Colin Jeffery
Executive Producer: Frank Scherma
Producer: Kathy Rhodes
Director of Photography: Toby Irwin
Production Designer: Brock Houghton
Wardrobe Stylist: Christina Blackaller

Special EFX: Legacy Effects

Editorial: Rock Paper Scissors
Editor: Angus Wall
Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor: Austyn Daines

Post Production: MPC
VFX Supervisor/ 3-D Lead: Andy Boyd
Compositing Supervisor: Jake Montgomery
Animation Lead: Stew Burris
Animator/Rigger: Ian Wilson
Animator: Jean-Dominique Fievet
Lighter: William Schilthuis
Lighter: Shaun Comly
Texture: Hayley O’Neil
Modeler: Aaron Hamman
3-D FX: Charles Trippe
Tracking: Mike Wynd
Compositor: Clement
Compositor: Jason Heinz
Compositor: Brendan Smith
Smoke Artist: Mark Holden
Telecine: Mark Gethin
Executive Producer: Asher Edwards
VFX Producer: Nicole Fina

Record Label: Interscope Records
Artist: Lady Gaga

Sound Design: Hammers Project
Sound Designer: Johannes Hammers

Music Editing: Massive Music

Audio Mix: Margarita Mix
Mixer: Nathan Dubin

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Mono Creates Touching Ad For Life Cereal “Enjoy All Of It” – First Spot for the Brand in Ten Years and it’s good!

Life, the iconic cereal brand loved by America and liked by Mikey needed to find its place in the modern world. At a time when we constantly compare our lives to curated social media highlights, we released a series of national television spots that reminded people that some of life’s best moments are the ordinary ones. Turns out, a little nostalgic cereal wisdom is just what the modern world needed. via: Mono

Take a trip down memory lane and view the timeless classic Mikey spot here.

Creative Credits:
Ad Agency: Mono
Music and Song Title: “That’s What I Like” by Flo Rida featuring Fitz

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