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New 2014 Kia Soul Hamster Commercial featuring Lady Gaga “Applause”

Kia Soul “Totally Transformed”

The hamsters are back! Kia’s new ad for the all-new 2014 Soul is officially launching this Sunday at the MTV Video Music Awards. Titled “Totally Transformed,” the campaign is centered around a 60-second spot set to the new single, “Applause,” from Lady Gaga. The spot will air following Lady Gaga’s first-ever live performance of “Applause.”

In the spot, both the Soul and its formerly frumpy hamster mascots undergo a transformation. Mirroring the newfound refinement of the all-new Soul, the hamsters shed their furry folds and baggy clothes to become lean, mean head-turning machines.

Creative Ad Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
CD/Copywriter: Gary DuToit
CD/Art Director: Eron Broughton
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
ACD/Art Director: Kriss Grove
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Account Executive: Kammie Dons
Associate Strategic Planning Director: Steven Garcia
Sr. Planner: Armando Potter

Production Company: @radical.media
Director: Colin Jeffery
Executive Producer: Frank Scherma
Producer: Kathy Rhodes
Director of Photography: Toby Irwin
Production Designer: Brock Houghton
Wardrobe Stylist: Christina Blackaller

Special EFX: Legacy Effects

Editorial: Rock Paper Scissors
Editor: Angus Wall
Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor: Austyn Daines

Post Production: MPC
VFX Supervisor/ 3-D Lead: Andy Boyd
Compositing Supervisor: Jake Montgomery
Animation Lead: Stew Burris
Animator/Rigger: Ian Wilson
Animator: Jean-Dominique Fievet
Lighter: William Schilthuis
Lighter: Shaun Comly
Texture: Hayley O’Neil
Modeler: Aaron Hamman
3-D FX: Charles Trippe
Tracking: Mike Wynd
Compositor: Clement
Compositor: Jason Heinz
Compositor: Brendan Smith
Smoke Artist: Mark Holden
Telecine: Mark Gethin
Executive Producer: Asher Edwards
VFX Producer: Nicole Fina

Record Label: Interscope Records
Artist: Lady Gaga

Sound Design: Hammers Project
Sound Designer: Johannes Hammers

Music Editing: Massive Music

Audio Mix: Margarita Mix
Mixer: Nathan Dubin

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A gas station somewhere in the American desert. A young man – a ‘sexy outlaw and musician’ type – wants to buy a motorcycle. When the salesman asks him if he has the money, he gives a brief laugh and points off into the distant horizon: “I don’t – but they do!” Amidst a giant cloud of dust, countless riders approach at a gallop. These rescuing forces help our hero out of his financial jam. It’s not Indians sitting on the horses, however; these are everyday people, from businessmen to housewives. All of them symbolize the lenders who give out private loans to individual people via auxmoney. While our young hero races off on the motorcycle with his girlfriend, a voiceover says: “Do you need money? There are lots of people who will help out. Loans starting from 1,000 euros. Nice and easy.

Creative Credits:
Creative ad agency: Aimaq von Lobenstein
Production: Czar Film Berlin
Director: Parker Ellerman

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