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New 2014 Kia Soul Hamster Commercial featuring Lady Gaga “Applause”



Kia Soul “Totally Transformed”

The hamsters are back! Kia’s new ad for the all-new 2014 Soul is officially launching this Sunday at the MTV Video Music Awards. Titled “Totally Transformed,” the campaign is centered around a 60-second spot set to the new single, “Applause,” from Lady Gaga. The spot will air following Lady Gaga’s first-ever live performance of “Applause.”

In the spot, both the Soul and its formerly frumpy hamster mascots undergo a transformation. Mirroring the newfound refinement of the all-new Soul, the hamsters shed their furry folds and baggy clothes to become lean, mean head-turning machines.

Credits:
Creative Ad Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
CD/Copywriter: Gary DuToit
CD/Art Director: Eron Broughton
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
ACD/Art Director: Kriss Grove
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Account Executive: Kammie Dons
Associate Strategic Planning Director: Steven Garcia
Sr. Planner: Armando Potter

Production Company: @radical.media
Director: Colin Jeffery
Executive Producer: Frank Scherma
Producer: Kathy Rhodes
Director of Photography: Toby Irwin
Production Designer: Brock Houghton
Wardrobe Stylist: Christina Blackaller

Special EFX: Legacy Effects

Editorial: Rock Paper Scissors
Editor: Angus Wall
Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor: Austyn Daines

Post Production: MPC
VFX Supervisor/ 3-D Lead: Andy Boyd
Compositing Supervisor: Jake Montgomery
Animation Lead: Stew Burris
Animator/Rigger: Ian Wilson
Animator: Jean-Dominique Fievet
Lighter: William Schilthuis
Lighter: Shaun Comly
Texture: Hayley O’Neil
Modeler: Aaron Hamman
3-D FX: Charles Trippe
Tracking: Mike Wynd
Compositor: Clement
Compositor: Jason Heinz
Compositor: Brendan Smith
Smoke Artist: Mark Holden
Telecine: Mark Gethin
Executive Producer: Asher Edwards
VFX Producer: Nicole Fina

Record Label: Interscope Records
Artist: Lady Gaga

Sound Design: Hammers Project
Sound Designer: Johannes Hammers

Music Editing: Massive Music

Audio Mix: Margarita Mix
Mixer: Nathan Dubin

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Creative Credits:
Advertising Agency: AKA NYC, New York, USA
Managing Partners: Elizabeth Furze, Scott Moore
Account Director: Jennifer Blanco
Account Manager: Jenna Bissonnette
Account Executive: Sean Fry
Directors: Jamaal and Bashan
Executive Creative Director: Bashan Aquart
Content Director: Jamaal Parham
Creative Director: Ryan Cunningham, David Barrineau
Content Executive Producer: Adam Coffia
Production Coordinator: Jodie Tipple
Copywriters: Ryan Cunningham, Sam McMenamin
Cinematographer: Adam McDaid
Assistant Director: Bobby Jackson
2nd Assistant Director: Marc Graiser
1st Assistant Camera: Kyle Anido
2nd Camera Assistant: Brett Checkelsky
Steadicam Operator: Korey Robinson
Production Company: Very Rare Productions
Line Producer: Monique Perreault
Very Rare Production Coordinator: Kaream Appleton
Script Supervisor: Anne De Wolf
DIT: Joe Belack
Gaffer: Josh Fordham
Best Boy Electric: Jason Duffett
Swing: Robert Pearson, Jack Cronin
Key Grip: Kevin Sweeney
Best Boy Grip: Lalo Flores
Set & Prop Stylist: Jason Singleton
Set & Prop Assistants: Kristina Porter, Sean Callaghan
Wardrobe: PC Williams
Wardrobe Assistants: Jamie Ortega, Rika Nurrahmah
Hair and Makeup: Brit Cochran
Hair and Makeup Assistant: Janera Rose
Location Manager: Joshua Shull
Assistant Location Manager: Annie Watkins
Casting: Donna Grossman Casting
Editors: Stephen Mlinarcik, Sam Goetz, Eli Mavros
VFX: Platinum Platypus
VFX CG Supervisor: Pete Sussi
Compositor / 3D Tracking: Dan Pochtrager
Compositor: Mark Foscolo, Mike Brant
CG Modelers / Compositors: Tyler Barnas, Carlos Arrivas
VFX Producer: Stuart Racey
Motion Graphics: Debra Khoo, Roman Micevic
AKA Associate Director: Giancarlo Bauzulli
AKA Content Associate: Alex Tellez
Color Grade: Michael Rossiter / The Mill
Sound Mix: Michael Levesque Junior / PLUSH Studios

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