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New 2014 Kia Soul Hamster Commercial featuring Lady Gaga “Applause”



Kia Soul “Totally Transformed”

The hamsters are back! Kia’s new ad for the all-new 2014 Soul is officially launching this Sunday at the MTV Video Music Awards. Titled “Totally Transformed,” the campaign is centered around a 60-second spot set to the new single, “Applause,” from Lady Gaga. The spot will air following Lady Gaga’s first-ever live performance of “Applause.”

In the spot, both the Soul and its formerly frumpy hamster mascots undergo a transformation. Mirroring the newfound refinement of the all-new Soul, the hamsters shed their furry folds and baggy clothes to become lean, mean head-turning machines.

Credits:
Creative Ad Agency: David&Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
CD/Copywriter: Gary DuToit
CD/Art Director: Eron Broughton
ACD/Copywriter: Greg Buri
ACD/Art Director: Basil Cowieson
ACD/Art Director: Kriss Grove
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner, Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Justin Manfredi
Account Supervisor: Nancy Ramirez
Account Executive: Kammie Dons
Associate Strategic Planning Director: Steven Garcia
Sr. Planner: Armando Potter

Production Company: @radical.media
Director: Colin Jeffery
Executive Producer: Frank Scherma
Producer: Kathy Rhodes
Director of Photography: Toby Irwin
Production Designer: Brock Houghton
Wardrobe Stylist: Christina Blackaller

Special EFX: Legacy Effects

Editorial: Rock Paper Scissors
Editor: Angus Wall
Executive Producer: CL Weaver
Producer: Toby Louie
Assistant Editor: Austyn Daines

Post Production: MPC
VFX Supervisor/ 3-D Lead: Andy Boyd
Compositing Supervisor: Jake Montgomery
Animation Lead: Stew Burris
Animator/Rigger: Ian Wilson
Animator: Jean-Dominique Fievet
Lighter: William Schilthuis
Lighter: Shaun Comly
Texture: Hayley O’Neil
Modeler: Aaron Hamman
3-D FX: Charles Trippe
Tracking: Mike Wynd
Compositor: Clement
Compositor: Jason Heinz
Compositor: Brendan Smith
Smoke Artist: Mark Holden
Telecine: Mark Gethin
Executive Producer: Asher Edwards
VFX Producer: Nicole Fina

Record Label: Interscope Records
Artist: Lady Gaga

Sound Design: Hammers Project
Sound Designer: Johannes Hammers

Music Editing: Massive Music

Audio Mix: Margarita Mix
Mixer: Nathan Dubin

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Check Also

Kia Turbo Charges The Soul With a New Baby Hamster Commercial Featuring The Motorhead Song ‘Ace of Spades’




Watch what happens as a newborn hamster escapes a hospital nursery with the entire medical staff on its tail, chasing in hot pursuit in the latest commercial for the 2017 Kia Soul Turbo.

The wildly exciting ad is set to the Motorhead song "Ace of Spades" in a hospital, the spot opens on a young nurse making her rounds in the maternity ward when she happens upon an empty bassinet. Bursting into the hallway, she is joined by other staff members in a futile attempt to catch the nimble newborn hamster and minimize the chaos he leaves in his wake. Emerging on the rooftop helipad, the youngster makes a dramatic leap off the building, and utilizes a make-shift parachute to safely float to the street below where a Turbo Soul is waiting.

CREATIVE CREDITS:
Agency: David & Goliath
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Gustavo Sarkis
Creative Director: Basil Cowieson
Creative Director: James Cohen
Director of Broadcast Production: Paul Albanase
Executive Broadcast Producer: Curt O'Brien
Chief Strategic Officer: Wells Davis
Associate Planning Director: Ed Gibson
Senior Project Manager: Genie Lara
Junior Project Manager: Paul Stephens
Managing Director: Jeff Moohr
Group Account Director: Mike O'Malley
Management Supervisor: Aleks Rzeznik
Senior Account Executive: Annelise Lorenzo
Product Information Manager: Mark McNaul
Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Daniella Vargas
Digital Account Director: Marco Koenig
Digital Senior Account Executive: Rebecca Hanson
Production: MJZ
Director: Matthijs Van Heijningen

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