Here is the latest Verizon campaign, developed in partnership with cross-cultural creative agency the community, ahead of the launch of its new 5G Ultra-Wideband.
“Firsts” celebrates the brand’s legacy as an industry leader as the brand prepares to unveil Verizon 5G, yet again proving its position at the forefront of the fourth industrial revolution.
Featuring footage from 1983, “First Call” shows the first commercial wireless phone call in Chicago as Verizon engineer John Foley shares his memories from that day.
The second spot, "First to CDMA,” includes a 1989 video of Los Angeles-based Verizon engineers testing CDMA technology, which allows users to make calls on the move without losing signal. While the first two spots draw on the past, the third and final one looks toward the future.
“First to 5G” unpacks the different “firsts” the brand’s engineers completed in order to create the first and only 5G Ultra-Wideband – a development that, ultimately, will change how people learn, work, and live.
All three spots will run across broadcast TV and online video. Please see below for a full list of team credits and let me know if you would like to cover this campaign.
Agency: the community
Chief Creative Officer and Co-Founder: Joaquin Molla
President: Luis Montero
Creative Director: Raphael Franzini
VP, Managing Director: Ana Bermudez
VP, Integrated Production: Laurie Malaga
Account Director: Carmen Graham
Lead Production Director: Carlos Gutierrez
Lead Documentarian: Yoav Attias
Sr. Content Strategist: Dee Nuncio
Account Supervisor: Daniela Ramirez
Sr. Account Associate: Sarah Silberstein
Director of Business Affairs: Natalie Greenman
Sr. Business Affairs: Daphne Papadopulos
Production: THE MAKERS LAB
Senior Post Production Manager: Sharon Campos
Post-Producer: Edwina Lantigua
Video Editors: David Becerra, Felipe Echevarria
Sound Designer: Marvin Aguado
EVP, Chief Marketing Officer: Diego Scotti
SVP, COO of Marcom: Andrew McKechnie
VP, Brand Creative: Dave Bowen
Executive Director, Digital Marketing & Activation: Chris Paul
Head of Creative Brand Marketing: Jamie Davies
Social Marketing Manager: John Gottstein