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Home / New Campaign for Seattle’s Sound Transit Depicts Future of Commuting

New Campaign for Seattle’s Sound Transit Depicts Future of Commuting



If you’ve ever seen the Jetsons, Back to the Future, or even WALL-E, you know Hollywood’s vision for the future of transportation is out of this world. From jetpacks to teleportation and everything in between, these transportation methods may seem cool in theory, but how realistic are they for the everyday commuter?

Seattle-based creative agency Copacino+Fujikado’s first work for Sound Transit, the public transit agency that services the metropolitan Seattle area answers that query. “The Future of Sound” spots show the challenges of future transportation tech, and underline that Sound Transit, which is currently undergoing a massive expansion of its light rail, is the future of travel.

The three spots, titled “Malfunction,” “Sorry,” and “Small Talk” depict mishaps such as air traffic whilst jetpacking, only half of a man’s body arriving on the teleportation platform, and the struggle to make commuting chatter over the sound of jet packs.

The spots will appear in local broadcast and across social channels. I’ve attached some examples of the hilarious social content! Let me know what you think, and if you’re interested in speaking to someone from Copacino+Fujikado for more information.

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Unicorns & Instagram: 14 Hands Invites You To “Chillhang”


Agency Copacino + Fujikado and Production Company The New Blank Create New Campaign For Broadcast & Social. The unbridled spirit of Washington, winery 14 Hands comes alive in a new campaign created by full-service production company The New Blank for agency Copacino + Fujikado. 14 Hands’ origin is rooted in a love of horses and, as the preferred wine of the Kentucky Derby, festiveness is in it’s core. So even if you live in Denver, you can transform any get-together into an animated celebration - fascinators and unicorn masks encouraged.



Working closely with agency Copacino + Fujikado, The New Blank created the confab-to-celebration in “Chillhang” using a blend of live action comedic performance and motion graphics designed to stand out in a crowded content landscape. Connecting with audiences on broadcast and social platforms was integral to the creative concept and production approach, with over 20 deliverables in a variety of formats produced in just over two weeks.

14 Hands takes winemaking seriously - from cultivating to production, with an eye to sustainable practices. But when it comes to making an impression and enjoying wine, preciousness and pretensions are banished. From portable (and on point) wine cans, to Pinot Grigio that pairs well with music, and a smooth red blend named Hot To Trot, 14 Hands fits any mood and moment.

CREDITS
Client: 14 Hands

Agency: Copacino+Fujikado
ECD: Mike Hayward
ACD: Nicole Koestel
Copywriter: Caroline Henry
Social Content Creator: Sam Stuesser
Head of Production: Kelly Green
Project Manager: Kirsten Speller

Production/Animation Production: The New Blank
Director: Bobby Hougham
DP: John Jeffcoat
CD: Eric Edwards
Illustration: Eric Edwards, Lena Lee
Animation team: Eric Edwards, Lena Lee, Ben Strickland, Jethro Paler
Color: Eric Edwards
Producer: Steiner Kierce
EP: Sevrin Daniels
ECD: Bobby Hougham

Editorial: Copacino + Fujikado
Editor: Bryan Alter

Sound Dept: Hearby Sound
Sound Design/Foley/Mix: John Buroker

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