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New Fiat 500 Italian Invasion Commercial



The British are coming, no wait the Italians are coming in the latest ad for the Fiat 500. Just imagine how different America might have been if the Italians had invaded instead of the British. When the all-new, bigger FIAT® 500L shows up, things get a whole lot more fun.

Freedom to move and room to evolve. Introducing our 5-door offering from FIAT USA. A combination of standout Italian design and exceptional, everyday functionality make the FIAT 500L an inspiring addition to the FIAT 500 family.

Credits:
Creative Advertising Agency – Doner
Spot Name – Italian Invasion
Co-CEO, Chief Creative Officer – Rob Strasberg
EVP, Executive Creative Director – Murray White
Creative Director – Jason Bergeron
Copywriter – Anthony Moceri
Art Director – Alexander Drukas
Executive Producer – Laurie Irwin
Director of Broadcast Production – Jack Nelson
Production Company – Supply and Demand
Director – Paul Goldman

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Fiat 500 Celebrates 60th Anniversary with “See You In Future” Charming Film Created by Leo Burnett Italia


While the world keeps moving forward always faster, design, style and love prove to be timeless. To celebrate the 60TH anniversary of the 500, FIAT takes you for a spin… and like a record from a distant decade, the magical journey takes us full circle. Here’s to 60 years of an ageless icon that embodies this emotion: the New Fiat 500 Anniversario.

CREATIVE CREDITS:
Featuring: Adrien Brody and Anna Manuelli
Music/Song: Mario Lanza, "Come Prima" (For The First Time)
Ad Agency: Leo Burnett, Milan, Italia
Director: Ago Panini



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