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Home / Reclame / New Fiat Film from Krow Shows Style-Conscious ‘Thirtysomethings’ the Perks of Growing Older

New Fiat Film from Krow Shows Style-Conscious ‘Thirtysomethings’ the Perks of Growing Older



A young woman finds solace for turning 30 in her new Fiat 500X in a new campaign for the Italian car brand created by krow communications.

The new Fiat 500X is targeted at style-conscious thirtysomethings who are coming to terms with their new life order. ‘Farewell Twenties’ is a two-minute film that celebrates the passing of well-known twenties behaviours and the dawn of a new ‘adult’ age – the thirties.

In the film, the heroine holds a funeral for her twenties as she enters her next decade. The service is conducted by an earnest vicar and attended by her family and friends who gathered around her for support.

The film ends on a high, however, as we see she her successfully pass into her thirties with the arrival of a new Fiat 500X – a car that can handle everything you need for your new life as a thirtysomething without having to compromise on style.

‘Farewell Twenties’ will run on social and digital from the first week of October.

Vicki Saunders, Managing Partner at krow communications, said: “Like most rewarding pieces of content, this film is the product of a true and relevant behavioural insight: there’s a lot you give up when you move into your thirties but driving in style shouldn’t have to be one of them.

“‘Farewell Twenties’ was written to raise a smile amongst everyone out there who has made the sometimes painful move from carefree singleton to responsible adult.”

Kate Barrett, Brand Communications Manager at Fiat, said: “The Fiat 500 brand has always been synonymous with stand-out style, but the new Fiat 500X also brings the space and technology young people are looking for when they move to the next stage of their adult lives.

“What krow has created in ‘Farewell Twenties’ is a piece of insight-led content which demonstrates that growing up doesn’t have to mean growing ‘old’.”

CREDITS
Creative Director - Nick Hastings & Darryl George
Executive Creative Director - Nick Hastings
Account Director - Rosie Morahan
Agency Producer - Kate Bailey/Sushi Tester
Director/ Production Co. - James Lord - Seldom Differ/Jungle Creations
Producer - Jeanette Sutton
Scriptwriters - Seldom Differ
Editor - Emma Baggott
Post Production - Emma Baggott
Sound Design - Emma Baggott
Typographer - Charlie Colwill
DoP - Garath Whyte

About krow:
krow is a creative communications agency, founded in 2005 by Barry Cook, John Quarrey, Malcolm White and Nick Hastings. Currently ranked No. 17 in the Campaign Top 100 Agencies list, with Nielsen billings of £122.m and a lovely team of people striving to make leaps to transform their clients' businesses. Clients include: DFS, Digital Realty, Ferrero UK, Fiat, Kinder, Nutella, The Labour Party, Team GB, RNLI, Sky Vegas & Tic Tac.
In April 2018 krow was acquired by themissiontm, the publicly listed marketing communications and advertising Group.

About themission:
themission is a technology-embraced marketing communications and advertising Group employing 1,100 people in the UK, Asia and US. The Group comprises two divisions: Integrated Agencies and Sector Specialist Agencies, which work together to provide Clients with the expertise and resource to make them more successful in today’s challenging environment.


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Rokkan Puts The Russo Brothers in the Driver’s Seat For Cadillac Campaign



Continuing its string of disruptive work for the Cadillac brand, Rokkan has set a new bar with the launch of the Crew Ready, 3-row, XT6 SUV. In order to standout in the ever-crowded Lux-3 SUV segment, Rokkan collaborated with A-list, power-house directors The Russo Brothers and production company Bullitt. World famous superhero style with a twist defines the XT6 Crew Ready campaign and further defines the bold new direction of the Cadillac brand. Click here to view "Crew Ready."

The campaign is comprised of a dynamic series of films showing off the XT6’s spacious 3-row interior, sporty design and rich technology suite - cementing its status as the perfect SUV for every squad, fam, or posse. In essence, XT6 Crew Ready is a celebration of size and style – performance and presence told through a cast of crews. They are both heroic and familiar –modern, tech-forward and cut from every cloth. The campaign also features the bombastic track, “Welcome To The Party,” by Diplo. The track adds a commanding layer of energy to the films for a brand whose legacy in music is unmatched.

“Our team has continued to push the boundaries of what the world expects from a Cadillac, and this campaign continues that dynamic creative trajectory.” Said Brian Carley, CCO of Rokkan. “We set out to uproot the idea that a 3 row SUV has to be marketed in an expected and uniform way and The Russo Brothers were the perfect partners to do just that with Crew Ready.”

This new work is a prime example of Rokkan’s disruptive and culturally relevant approach as the 19 year-young creative shop does what it does best: push the boundaries with clients to make an impact—not just on their business, but on culture at large. Rokkan.com

Bullitt is a filmmakers’ collective and creative studio founded in collaboration with The Russo Brothers and Justin Lin. Combining the power of both entertainment and advertising, Bullitt harnesses the talent of innovative directors and other creators to forge experiences that connect to any desired audience. Brand supported films, AR and VR, and commercial campaigns, are just some of the projects to which Bullitt has developed, designed, and delivered, earning Cannes Lions and millions of eyeballs for its captivating and imaginative work. http://bullittbranded.com/


Client: Cadillac
Chief Marketing Officer: Deborah Wahl
Associate Director: Content Benjamin Haynes
Director / Product Marketing: Jason Sledziewski
Marketing Manager: Bob Benbow
Assistant Manager / Content: Rob Whitley
Marketing Coordinator: Lisa Redinger

Agency: Rokkan New York
Chief Creative Officer: Brian Carley
Chief Creative Officer: Bob Winter
Executive Creative Director: Alex Lea
VP / Group Creative Director: Bill Carlson
Creative Director: Austin Muncy
Creative Director: Rob Rooney
Campaign Photographer: Justin Jamison
Creative Operations: Hank Romero
Head of Production: Bruce Andreini
Executive Producer: Jenny Lee
EVP / Chief Client Officer, Matt Garcia
EVP / Global Client Lead, Paul Mareski
EVP / Director, Emily Shahady
Vice President, Group Account Director: Scott Durday
Account Supervisor: Amanda Koegler
Account Supervisor: Maggie Decker
Chief Strategy Officer: Nicolas Chidiac
Group Strategy Director: Steve Lampert
Strategist: Spice Walker
Associate Strategist: Emma Pindel

Production: Bullitt
Directors: The Russo Brothers
2nd Unit Director: Ari Costa
Executive Producer: Luke Ricci
Executive Producer/HOP: Jenni Sprunger
Executive Vice President, Sales & Development: Allison Amon
Producer: Jeremy Barrett
Director of Photography: Trent Opalach

Editorial: Final Cut
Editors: Crispin Struthers + James Rosen
Social Media Asset Editor: Geoff Hastings
Assistant Editors: Mike Radforth + Cutler Gray
Executive Producer: Sarah Roebuck
Head of Production: Penny Ensley

VFX: MPC
Executive Producer: Camila De Biaggi
Producer: Aiste Akelaityte
Production Coordinator: Stephen Dierks
VFX Supervisor: Rob Walker
2D Leads: Rob Walker, Bilali Mack, Tamir Sapir
2D Tean: Giulia Bartra, Esther Song, David Anger, Renato Carone, Lawrence Merrill, John Shafto, Julien Aucouturier, Thiago Porto, David Piombino, Hector Cabrera, Luis Artigas, Kataleah Cowham

Color: The Mill
Colorist: Mike Rossiter
Producer: Evan Bauer

Audio: Heard City
Sound Design + Mix: Phil Loeb
Executive Producer: Sasha Awn
Producer: Andi Lewis

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