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New Old Spice "Motorcycle" Spot


The newest ad for Old Spice, "Motorcycle" features three guys who crack apart like porcelain while sitting in a hot tub just before riding off on a motorcycle. Old Spice quote..."The scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and "Smell Better Than Yourself."
Credits:
Agency: Wieden + Kennedy Portland
Client: Old Spice
Creative Direction: Jason Bagley
Creative Direction: Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Producer: Lizzie Marcy
ECD: Mark Fitzloff
ECD: Susan Hoffman
ECD: Icaro Doria
ECD: Guillermo Vega
Agency Executive Producer: Ben Grylewicz
Prod. Co.: MJZ
Director: Tom Kuntz
Exec. Producer: Jeff Scruton
Line Producer: Scott Kaplan
DOP: Philippe Le Sourd
Director of Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Post Prod: Sasha Hirschfeld
VFX: The Mill
Music and Sound: Barking Owl
Mix: Lime Studios

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FedEx Ad Campaign Focuses on Micro Business Owners with the help of BBDO NY


The latest FedEx Ad directed by Randy Krallman tries to change the perception that some consumers have that the delivery company is still primarily focused on aiding giant Fortune 500 companies. This new campaign aims to remind micro-business owners that FedEx Ground is more "affordable and fast" than they might think.

The first spot, "Corner Office," features a business run out of a suburban home and "Buyout" showcases a tiny start-up in a warehouse.

Both spots will debut this week on CNN and NFL games.

FedEx “BUYOUT”


FedEx “CORNER OFFICE”




Credits for FedEx “CORNER OFFICE”

Client: FedEx Ground
Agency: BBDO New York
Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Creative Director/Copywriter: Tom Kraemer
Creative Director/Copywriter: Peter Alsante
Creative Director/Art Director: Dan Kenneally

Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer

Production Company: Smuggler
Director: Randy Krallman
Director of Photography: Matthew Woolf
Producer: Ian Blain

Edit House: MackCut
Editor: Ian Mackenzie
Assistant Editor: Zach Patten
Executive Producer: Gina Pagano

Post VFX: The Mill
Color: Company 3
Colorist: Tim Masick

Audio Post: Sound Lounge
Mixer: Tom Jucarone

Credits for FedEx “BUYOUT”

Client: FedEx Ground
Agency: BBDO New York
Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Associate Creative Director/Copywriter: Rich Douek
Associate Creative Director/Copywriter: Ross Saunders

Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer

Production Company: Smuggler
Director: Randy Krallman
Director of Photography: Matthew Woolf
Producer: Ian Blain

Edit House: MackCut
Editor: Ian Mackenzie
Assistant Editor: Zach Patten
Executive Producer: Gina Pagano

Post VFX: The Mill
Color: Company 3
Colorist: Tim Masick

Audio Post: Sonic Union
Mixer: Steve Rosen