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Home / Reclame / New Print Magazine EMBER Shifts Cannabis Conversation

New Print Magazine EMBER Shifts Cannabis Conversation


Venturing inside the lives of a Los Angeles-based celebrity chef who infuses cannabis into his signature dishes to a former NFL player who advocates for the holistic benefits of marijuana on and off the field, the mainstream marijuana movement has permeated every layer of today’s culture and society. EMBER, a new quarterly print publication that explores the lifestyles of today’s most fascinating individuals who openly embrace pot in all forms and chronicles that cultural evolution. EMBER also puts a spotlight on the best in cannabis products for all occasions.

EMBER celebrates the convergence of cannabis and culture by introducing a new, artful, and upscale editorial platform. Pot is increasingly part of our everyday conversation with the legalization of marijuana in various forms across 30 states—where the majority of the American population reside.

To chronicle this conversation, EMBER is a collaboration between MedMen, the most recognized cannabis brand in the country today, and PAPER Magazine, who remains a leader at the forefront of fashion, pop culture, and lifestyle. The inaugural issue boasts interviews with a myriad of intriguing subjects across the cultural spectrum in long-form, captivating editorials, including:
  • Scott Campbell, celebrity tattoo artist and founder of Beboe
  • Neal Fraser, notable chef and owner of LA-based restaurant Redbird
  • Eben Britton, former NFL player
  • Kacy Hill, American model and acclaimed singer-songwriter
  • And more
Mainstreaming marijuana for everyone, EMBER’s pages champion the legalization movement, bringing it out of the shadows and into consumer purview in an aspirational, yet accessible narrative.

“We’re honored to join forces with PAPER Magazine to position EMBER at the forefront of marijuana culture.” said Andrew Modlin, co-founder and president of MedMen and editorial director of the magazine. “We are on a mission to change the face of cannabis in everything we do, and this gives us the opportunity to really shape the larger conversation.”

EMBER will be available onsite at all MedMen retail locations starting April 11, 2018.

PAPER Magazine Creative Director Drew Elliott adds, "With EMBER we are taking you out of the weeds of stoner culture, and introducing you to an exciting community, growers and innovators who are taking pot to new places. Pot is Pop Culture, and finally we are seeing it legalized and new ways to consume it. It is not just about smoking anymore. When I walked into the MedMen store, I was transformed. There was so much more than cannabis being sold. This was a culture...and a cool one at that. This magazine is going to open your eyes to a whole new point of view on pot, and let’s just say, it’s not what you think…it’s even better.”

Be on the lookout for more news and announcements about MedMen and EMBER soon.


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Invisible Newspaper Print Revealed by Light Shows How Literacy Can Change Everything


Clever print campaign by In The Company of Huskies highlights the power of literacy for charitable organisation SUAS

Dublin-based creative agency, In The Company Of Huskies, launch an intriguing print campaign for literacy charity, Suas. The campaign, developed by Cannes Young Lions winners and creative duo, Emily Blaney and Niamh Ryan, utilises newspaper print to deliver a powerful message – ‘when you can read everything, it changes everything.’



The two-sided newspaper ad contains a story, half of which is printed on one page and the other half is printed on the back. By holding the page up to the light, an illusion is created where the additional worlds appear through the thin newsprint paper. When the page is read without light the text tells the struggles of an illiterate child, however when held up to the light the message revealed is a positive one of what can be achieved when you can read everything.

Niamh Ryan comments: “With this campaign we wanted to show the power that literacy has to change the lives of children around Ireland. Learning to read, write and practice numeracy can open up a world of opportunities to them and impact greatly on their self-esteem. This brought us to our campaign idea: ‘When you can read everything, it changes everything.’”



Emily Blaney comments: “To bring this idea to life as a press ad, we wanted to instantaneously show potential volunteers the difference they could make to a child’s life by simply helping them learn to read. To do this we used the characteristics of our chosen medium to its full advantage.

The campaign will run in The Irish Independent, The Herald, The Sunday World, and Living Magazine on June 19th, 2018.

CREDITS
Client: Suas Ireland
CEO: John Logue

Creative Agency: In The Company of Huskies
Creative Director: Damian Hanley
Art Director: Emily Blaney
Copywriter: Niamh Ryan
Account Executive: Cillian McSweeney
Producer: Brian DailyMedia: INM


Home / Reclame / New Print Magazine EMBER Shifts Cannabis Conversation

New Print Magazine EMBER Shifts Cannabis Conversation


Venturing inside the lives of a Los Angeles-based celebrity chef who infuses cannabis into his signature dishes to a former NFL player who advocates for the holistic benefits of marijuana on and off the field, the mainstream marijuana movement has permeated every layer of today’s culture and society. EMBER, a new quarterly print publication that explores the lifestyles of today’s most fascinating individuals who openly embrace pot in all forms and chronicles that cultural evolution. EMBER also puts a spotlight on the best in cannabis products for all occasions.

EMBER celebrates the convergence of cannabis and culture by introducing a new, artful, and upscale editorial platform. Pot is increasingly part of our everyday conversation with the legalization of marijuana in various forms across 30 states—where the majority of the American population reside.

To chronicle this conversation, EMBER is a collaboration between MedMen, the most recognized cannabis brand in the country today, and PAPER Magazine, who remains a leader at the forefront of fashion, pop culture, and lifestyle. The inaugural issue boasts interviews with a myriad of intriguing subjects across the cultural spectrum in long-form, captivating editorials, including:
  • Scott Campbell, celebrity tattoo artist and founder of Beboe
  • Neal Fraser, notable chef and owner of LA-based restaurant Redbird
  • Eben Britton, former NFL player
  • Kacy Hill, American model and acclaimed singer-songwriter
  • And more
Mainstreaming marijuana for everyone, EMBER’s pages champion the legalization movement, bringing it out of the shadows and into consumer purview in an aspirational, yet accessible narrative.

“We’re honored to join forces with PAPER Magazine to position EMBER at the forefront of marijuana culture.” said Andrew Modlin, co-founder and president of MedMen and editorial director of the magazine. “We are on a mission to change the face of cannabis in everything we do, and this gives us the opportunity to really shape the larger conversation.”

EMBER will be available onsite at all MedMen retail locations starting April 11, 2018.

PAPER Magazine Creative Director Drew Elliott adds, "With EMBER we are taking you out of the weeds of stoner culture, and introducing you to an exciting community, growers and innovators who are taking pot to new places. Pot is Pop Culture, and finally we are seeing it legalized and new ways to consume it. It is not just about smoking anymore. When I walked into the MedMen store, I was transformed. There was so much more than cannabis being sold. This was a culture...and a cool one at that. This magazine is going to open your eyes to a whole new point of view on pot, and let’s just say, it’s not what you think…it’s even better.”

Be on the lookout for more news and announcements about MedMen and EMBER soon.


About Abdi

Check Also

Invisible Newspaper Print Revealed by Light Shows How Literacy Can Change Everything


Clever print campaign by In The Company of Huskies highlights the power of literacy for charitable organisation SUAS

Dublin-based creative agency, In The Company Of Huskies, launch an intriguing print campaign for literacy charity, Suas. The campaign, developed by Cannes Young Lions winners and creative duo, Emily Blaney and Niamh Ryan, utilises newspaper print to deliver a powerful message – ‘when you can read everything, it changes everything.’



The two-sided newspaper ad contains a story, half of which is printed on one page and the other half is printed on the back. By holding the page up to the light, an illusion is created where the additional worlds appear through the thin newsprint paper. When the page is read without light the text tells the struggles of an illiterate child, however when held up to the light the message revealed is a positive one of what can be achieved when you can read everything.

Niamh Ryan comments: “With this campaign we wanted to show the power that literacy has to change the lives of children around Ireland. Learning to read, write and practice numeracy can open up a world of opportunities to them and impact greatly on their self-esteem. This brought us to our campaign idea: ‘When you can read everything, it changes everything.’”



Emily Blaney comments: “To bring this idea to life as a press ad, we wanted to instantaneously show potential volunteers the difference they could make to a child’s life by simply helping them learn to read. To do this we used the characteristics of our chosen medium to its full advantage.

The campaign will run in The Irish Independent, The Herald, The Sunday World, and Living Magazine on June 19th, 2018.

CREDITS
Client: Suas Ireland
CEO: John Logue

Creative Agency: In The Company of Huskies
Creative Director: Damian Hanley
Art Director: Emily Blaney
Copywriter: Niamh Ryan
Account Executive: Cillian McSweeney
Producer: Brian DailyMedia: INM


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