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New Skittles Walrus Riddles TV Commercial AD

You walk in to your apartment to find your roommate making out with a walrus - what's your first thought? You wonder if the trollop has stolen your boyfriend, that's what. Or at least that's the story in the latest spot from Skittles Riddles, featuring VFX from MPC, who collaborated with DDB Chicago and Moxie Pictures Director Martin Granger on the effort.

This bizarre story continues with the accused explaining that the walrus, an enormous animatronic custom built by Moorpark, California's Animal Makers Inc., had assured her that he wasn't her roommate's boyfriend Bobby. Rather, he was like new Skittles Riddles - different on the outside than on the inside. She demonstrates by punching in a green-tinted candy that tastes like fruit punch, before continuing her googley-eyed romp-fest with the walrus.

MPC's biggest challenge was to make the animatronic walrus appear to be real, breathing life into the animal. The team created 3D eyes and eyelids for the walrus in post, while tracking and animating every move. After creating elaborate matte paintings that doubled the size of the walrus mass, MPC added flesh and fat, animated the nose, made the walrus' jaw move, added a tongue and neck fat, made his face twitch, belly quiver, time warped his head, and added breath to the animal. Telecine was done by MPC's US Creative Director of Color Grading, Mark Gethin.

Credits: Client: Skittles Riddles Spot Title: Walrus :30 and :15 Air Dates: July 2012 Advertising Agency: DDB Chicago ACD/Copywriter: Kevin Goff ACD/Art Director: Blake Winfree Executive Producer: Will St.Clair Assistant Producer: Jamie Gallant Production Business Manager: Scott Terry Production Company: Moxie Pictures Director: Martin Granger DOP: Barry Parrell Producer: Heidi Soltesz

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CREATIVE CREDITS:
Ad Agency: Publicis Italia/Milano
CEO Publicis Italia: Bruno Bertelli
Executive Creative Director Publicis Italia: Cristiana Boccassini
Art Director: Alessandro Candito, Maxime Damo
Copywriter: Lina Akbarzadeh, Paolo Bartalucci
Creative Directors: Alessandro Candito, Paolo Bartalucci, Geert De Rocker, Tom Berth
Digital Creative Director: Azeglio Bozzardi, Martino Lapini
Account Team: Barbara Pusca, Filippo D’Andrea, Florence De Lophem e Roberta Scotti
Social Media Team: Diletta Sala e Arya Alfieri
Strategic Planner: Guglielmo Pezzino
TV producer: Luana Strafile e Matilde Bonanni
Production company: H+
Executive Producer: Stella Orsini
Directors and editors: Murphy
Centro Media: MediaCom
Marketing Manager: Matteo Cattaneo

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