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New Skittles Walrus Riddles TV Commercial AD

You walk in to your apartment to find your roommate making out with a walrus - what's your first thought? You wonder if the trollop has stolen your boyfriend, that's what. Or at least that's the story in the latest spot from Skittles Riddles, featuring VFX from MPC, who collaborated with DDB Chicago and Moxie Pictures Director Martin Granger on the effort.

This bizarre story continues with the accused explaining that the walrus, an enormous animatronic custom built by Moorpark, California's Animal Makers Inc., had assured her that he wasn't her roommate's boyfriend Bobby. Rather, he was like new Skittles Riddles - different on the outside than on the inside. She demonstrates by punching in a green-tinted candy that tastes like fruit punch, before continuing her googley-eyed romp-fest with the walrus.

MPC's biggest challenge was to make the animatronic walrus appear to be real, breathing life into the animal. The team created 3D eyes and eyelids for the walrus in post, while tracking and animating every move. After creating elaborate matte paintings that doubled the size of the walrus mass, MPC added flesh and fat, animated the nose, made the walrus' jaw move, added a tongue and neck fat, made his face twitch, belly quiver, time warped his head, and added breath to the animal. Telecine was done by MPC's US Creative Director of Color Grading, Mark Gethin.

Credits: Client: Skittles Riddles Spot Title: Walrus :30 and :15 Air Dates: July 2012 Advertising Agency: DDB Chicago ACD/Copywriter: Kevin Goff ACD/Art Director: Blake Winfree Executive Producer: Will St.Clair Assistant Producer: Jamie Gallant Production Business Manager: Scott Terry Production Company: Moxie Pictures Director: Martin Granger DOP: Barry Parrell Producer: Heidi Soltesz

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McDonald’s Canada Announces The Launch Of The New ‘Big Mac(R) Bacon’ But Is It Still A Big Mac?

McDonald’s Canada Announces The Launch Of The New ‘Big Mac Bacon’
And asking Canadians, if you put bacon on a Big Mac, is it still a Big Mac?

McDonald’s Canada has announced the first change to the Big Mac since it’s arrival in Canada 50 years ago: for one month they’re adding three strips of Canadian bacon to the restaurant’s most iconic sandwich.

Since the Big Mac is such a legendary product and changing the recipe is a big deal, McDonald’s and creative agency Cossette are rolling out a campaign to ask Canadians “Is a Big Mac with bacon still a Big Mac?”

Days before the official launch, McDonald’s rolled out teasers online and out-of-home with tongue-in-cheek questions to spark conversation and suggest, “If you can answer these, you’re ready for the next big question… Stay tuned.”
A billboard along the Gardiner Expressway in Toronto asked, “Is a tricycle still a bicycle”?
A video on Facebook asked even more questions such as “If you’re in an empty room is it still empty” and “Are a pair of monocles still monocles”?
Videos were also teased on Snapchat and Instagram Stories showing the first Big Mac Bacon being prepared.
To officially announce the Big Mac Bacon, a TV spot and online video launched showing two friends in a McDonald’s restaurant comically debating whether you can change the Big Mac recipe. The spot ends with the hashtags #NotABigMac and #StillABigMac to encourage debate online and see what Canadians really think.

The national campaign is in both French and English and will run until February 20.

The campaign is supported by digital out-of-home ads, social media posts and YouTube pre-roll.

The 60-second TV spot will also run during the Super Bowl in Canada on February 5.

Ad Agency: Cossette


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