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New Skittles Walrus Riddles TV Commercial AD

You walk in to your apartment to find your roommate making out with a walrus - what's your first thought? You wonder if the trollop has stolen your boyfriend, that's what. Or at least that's the story in the latest spot from Skittles Riddles, featuring VFX from MPC, who collaborated with DDB Chicago and Moxie Pictures Director Martin Granger on the effort.

This bizarre story continues with the accused explaining that the walrus, an enormous animatronic custom built by Moorpark, California's Animal Makers Inc., had assured her that he wasn't her roommate's boyfriend Bobby. Rather, he was like new Skittles Riddles - different on the outside than on the inside. She demonstrates by punching in a green-tinted candy that tastes like fruit punch, before continuing her googley-eyed romp-fest with the walrus.

MPC's biggest challenge was to make the animatronic walrus appear to be real, breathing life into the animal. The team created 3D eyes and eyelids for the walrus in post, while tracking and animating every move. After creating elaborate matte paintings that doubled the size of the walrus mass, MPC added flesh and fat, animated the nose, made the walrus' jaw move, added a tongue and neck fat, made his face twitch, belly quiver, time warped his head, and added breath to the animal. Telecine was done by MPC's US Creative Director of Color Grading, Mark Gethin.

Credits: Client: Skittles Riddles Spot Title: Walrus :30 and :15 Air Dates: July 2012 Advertising Agency: DDB Chicago ACD/Copywriter: Kevin Goff ACD/Art Director: Blake Winfree Executive Producer: Will St.Clair Assistant Producer: Jamie Gallant Production Business Manager: Scott Terry Production Company: Moxie Pictures Director: Martin Granger DOP: Barry Parrell Producer: Heidi Soltesz

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Frito-Lay, ‘Shark Tank’ Star and The Marketing Arm Team On Inventions Contest For Kids

Harnessing the power of kids’ boundless imaginations, Frito-Lay’s agency partner, The Marketing Arm, ideated and created Dreamvention – a platform that invites kids of all ages to dream up and draw up a new invention.

Teaming up Frito-Lay Variety Packs with businessman, investor, and “Shark Tank” personality Robert Herjavec, the Dreamvention campaign invites kids and adults 7 years and older to visit mydreamvention.com and draw up or upload a photo of their idea of an invention. Running through April 24th, five finalists will be announced in September. U.S. consumers will then vote to determine the winning invention, with that decision announced in December. The winner of the contest will win $250,000 and their invention will be brought to life by product development firm Mako Design + Invent.

Robert Herjavec kicked off the contest by helping kids come up with inventions during a Frito-Lay-hosted “Invent-athon” for Bay Area fifth graders held at Google’s headquarters in Mountain View, Calif.

Frito-Lay Variety Packs is also working with Young Minds Inspired (YMI), which provides curriculum tools for more than 2 million educators around the U.S., for an in-school program that aims to inspire kids to invent.

In April, selected educators will be given a Dreamvention-inspired curriculum to use in their classrooms. The 10 schools that submit the most invention ideas will be awarded $5,000 each to support more in-class science programs.

Agency: The Marketing Arm
Dan Belmont: President, CEO
Andrew Robinson: President
Trina Roffino: Chief Client Officer
Ben Day: SVP, Group Creative Director
Lori Thelen: VP, Account Director
Chris Bellinger: VP, Concept & Digital Director
Leo Santos: VP, Creative Director
Richard Howell: Sr. Creative Director
Lauren Sears: Account Director
Chris Lee: Digital Director
Erin Taylor: Digital Producer
Samantha Roppolo: Art Director
Jeff Morse: Copywriter
Lauren Sheehan: Account Supervisor
Nikki Cloer: Account Executive
Mary Adams Bode: Conceptor
Kelsey Greer: Concept Director
Kathleen Coldtiz:, SVP, Account Planning
Greg Neal: SVP production
Devin Pense: Director
Jame Singleton: Producer
Carol Leftwich: Producer

Production Companies: Radley, 14Four
Media Agency: OMD


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