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New Skittles Walrus Riddles TV Commercial AD

You walk in to your apartment to find your roommate making out with a walrus - what's your first thought? You wonder if the trollop has stolen your boyfriend, that's what. Or at least that's the story in the latest spot from Skittles Riddles, featuring VFX from MPC, who collaborated with DDB Chicago and Moxie Pictures Director Martin Granger on the effort.

This bizarre story continues with the accused explaining that the walrus, an enormous animatronic custom built by Moorpark, California's Animal Makers Inc., had assured her that he wasn't her roommate's boyfriend Bobby. Rather, he was like new Skittles Riddles - different on the outside than on the inside. She demonstrates by punching in a green-tinted candy that tastes like fruit punch, before continuing her googley-eyed romp-fest with the walrus.

MPC's biggest challenge was to make the animatronic walrus appear to be real, breathing life into the animal. The team created 3D eyes and eyelids for the walrus in post, while tracking and animating every move. After creating elaborate matte paintings that doubled the size of the walrus mass, MPC added flesh and fat, animated the nose, made the walrus' jaw move, added a tongue and neck fat, made his face twitch, belly quiver, time warped his head, and added breath to the animal. Telecine was done by MPC's US Creative Director of Color Grading, Mark Gethin.

Credits: Client: Skittles Riddles Spot Title: Walrus :30 and :15 Air Dates: July 2012 Advertising Agency: DDB Chicago ACD/Copywriter: Kevin Goff ACD/Art Director: Blake Winfree Executive Producer: Will St.Clair Assistant Producer: Jamie Gallant Production Business Manager: Scott Terry Production Company: Moxie Pictures Director: Martin Granger DOP: Barry Parrell Producer: Heidi Soltesz

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New Hornitos Tequila Campaign, created by the community, Shows the Value in “Taking a Shot


Cross-cultural creative agency the community/la comunidad has launched a new digital campaign for Hornitos Tequila that highlights the extraordinary things that can happen when people have the willingness to “take a shot.”

Entitled “A Shot Worth Taking,” the campaign celebrates the brand’s history as a shot-taking, boundary-pushing brand, inspiring fans to adopt this same mentality. The campaign includes online video advertising, social media content, and OOH executions, as well as television advertising slated to launch in 2018.

The campaign features several real-life shot takers identified and selected through their own crowdfunding pages. Hornitos provides each individual with financial support, in exchange for the digital media spotlight, as they take their so-called shot in life. The group includes aspiring Mexican-American hip-hop artist Zairah, who Hornitos moved from Alaska to Los Angeles so she can pursue her dreams. Other real-life spotlights are shined on drag show producer Marc Singer, Hollywood stuntman Kyle Williams, as well as aspiring denim fashion designers Phillip Landrum and Phil Lee. Sara Alize Cross, a former fashion industry professional who took her own “shot” by switching her career to filmmaking, directed the campaign, while the community/la comunidad created and produced the digital and social media campaign



Team Credits
Agency: the community
VP, Executive Creative Director: Rodrigo Butori
Associate Creative Director: Marcelo Padoca
Associate Creative Director: Fernando Reis
Sr. Copywriter: Aaron Zimroth
Sr. Art Director: Aaron Willard
Copywriter: Lyndsey Stormer
Art Director: Juan Aguilar
Group Account Director: Mattia Nicadanno
Account Supervisor: Jessica Patino
Account Executive: Alaina Zuniga
Account Coordinator: Paola Rodriguez
Director of Planning: Tyler Witkin
Junior Planner: Jennifer Alonso
Director of Digital: Andy Amendola
Senior Digital Strategist: Maryam Hosseini
Executive Producer: Laurie Malaga
Producer: Lucia Riquelme
Manager of Creative Services: Mariana Sokolowski

Brand: Hornitos® Tequila
VP World Whiskey and Innovation: Malini Patel
U.S. IMC Lead: Jeanette Cutler
Sr. Brand Manager: Beth Krigel
Associate Brand Manager: Kelsey Gallagher


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