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New Subaru “Stick Shift” Twins Commercial



Teaching twin boys to drive a stick shift proves to be a lesson in endurance for one long-suffering dad and his Subaru.

Credits:
Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Group Creative Director / Copywriter: Sheldon Clay
Associate Creative Director / Art Director: Jeff Terwilliger
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
Edit House: Whitehouse Post
Editors: Russell Icke, Shane Reid
Assistant Editors: Alessandra Milani, Brandon Porter
VFX House / Online Artist: Steve Medin / Volt
Telecine: Sean Coleman / Company 3
Audio Mix: Carl White / BWN Music
Sound Design: Carl White / BWN Music

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du Tuesday: Man Sitting Next To You via Leo Burnett Dubai




du Tuesday is a ‘buy 1 movie ticket and get 1 free’ promotion that is exclusively available to cinema goers in UAE who are on/use the du telecom network. For three consecutive years, Leo Burnett Dubai have produced award-winning campaigns for the ‘du Tuesday product’ historically. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers.

UAE is a well-cultured nation and rarely would you see someone behave in an inappropriate manner. However, movie theaters are still an exception once the lights dim down. People can be inconsiderate by doing disturbing activities inside (such as talking/crunching/slurping loudly etc) that can totally sour a cinema goer’s experience.

Leo Burnett Dubai and the director duo tackled this insight through a film that has been crafted to depict the dark side of movie goers’ experiences being ruined when they are seated next to a discourteous person. Hence, urging movie lovers to use the ‘du Tuesday’ product and sit next to someone they know won’t spoil the magic at the movies. The acclaimed directors captured the nightmares that spoil movie experiences through compelling storytelling and visually matching the sarcastic noir tone of the narrator through the lighting, art direction and production design.

CREATIVE CREDITS:
LEO BURNETT: AD AGENCY
BECHARA MOUZANNAR: CHIEF CREATIVE OFFICER
RAFAEL AUGUSTO: CREATIVE DIRECTOR
HAYTHAM DAYEH: COMMUNICATION SERVICING DIRECTOR
SAAD YUSUF: GROUP ACCOUNT DIRECTOR
OMAR KISHK: ACCOUNT MANAGER
SHEREEN MOSTAFA: HEAD OF TV
AHMED ZAKI: DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) CLIENT
ALI ALI / MAGED NASSAR: GOOD PEOPLE CREATIVE / COPYWRITER
SAAD YUSUF: LEO BURNETT DUBAI PLANNER
ALI ALI / MAGED NASSAR: DIRECTOR
CYNTHIA CHAMMAS: PRODUCER
PIERRE MOUARKECH: DOP
MICHEL ABOUZEID: EXECUTIVE PRODUCER
GOOD PEOPLE: PRODUCTION HOUSE
CHRIS ROEBUCK: EDITOR
GEORGE KYRIAKOU: COLORIST
PARV THIND: SOUND DESIGN
GOLDSTEIN: MUSIC COMPOSER
KARIM MIRA: LIZARD EDITOR

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