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New Subaru “Stick Shift” Twins Commercial

Teaching twin boys to drive a stick shift proves to be a lesson in endurance for one long-suffering dad and his Subaru.

Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Dave Damman
Exec Creative Director: Randy Hughes
Group Creative Director / Copywriter: Sheldon Clay
Associate Creative Director / Art Director: Jeff Terwilliger
Director of Integrated Production: Joe Grundhoefer
Exec Senior Producer: Brynn Hausmann
Business Manager: Vicki Oachs
Account Service Team: David Eiben, Krista Kelly
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: MaryAnn Marino
Line. Producer: Aristides McGarry
Director of Photography: Lance Acord
Edit House: Whitehouse Post
Editors: Russell Icke, Shane Reid
Assistant Editors: Alessandra Milani, Brandon Porter
VFX House / Online Artist: Steve Medin / Volt
Telecine: Sean Coleman / Company 3
Audio Mix: Carl White / BWN Music
Sound Design: Carl White / BWN Music

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2018 Subaru Crosstrek ‘Welcome to the Pack’ TV Ad

Subaru of America, Inc. today debuted a set of new advertising spots centered around the launch of the all-new 2018 Crosstrek. The new spots showcase the automaker's latest SUV and give viewers an intimate look into the different lives of Crosstrek owners, while featuring the similarities that unifies them all – a sense of adventure, both today and miles down the road.

Whether exploring an exciting, new destination or taking a first step in a human or even a pet relationship, the spots highlight that those behind the wheel of a Crosstrek can rely whole-heartedly on their Subaru as they embark on new journeys. Built on the new Subaru Global Platform, the all-new 2018 Crosstrek offers enhanced performance, safety, capability and comfort, along with a bold new design. With a new highly-capable chassis for versatility in both off-road and city driving, the 2018 Subaru Crosstrek is fun to drive and encourages adventure-seeking among the brand’s drivers.

“Our goal is always to develop vehicles that are safe, reliable, versatile and fun. The 2018 Crosstrek offers customers all of that along with the features that they have come to expect from Subaru in a stylish new design,” explained Alan Bethke, senior vice president of marketing, Subaru of America, Inc. “The all-new Crosstrek advertising campaign showcases the dependability and life affirming moments that matter most to Subaru drivers.”

Created by Subaru of America in collaboration with agency of record Carmichael Lynch, the two new spots will debut September 1, 2017 on national television, as part of a larger campaign around the vehicle launch featuring pre-roll videos (links below) and a full digital integration including engaging partnerships and activations to further bring the content to life. The spots, directed by acclaimed cinematographer Lance Acord, highlight two experiences in which Subaru drivers navigate life’s bumpy roads, as detailed below:

Welcome to the Pack
During the course of their first weekend road trip together, a young man repeatedly tries to win the affection of his new girlfriend’s faithful—but very skeptical-- old dog. Only one thing is certain. No matter how bumpy their road, her faithful 2018 Subaru Crosstrek will be there for them every mile of their journey.

2018 Subaru Crosstrek: Welcome to the Pack
Client: Subaru
Geo: United States
Sr. Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Advertising Production Specialist – Digital: Kirsten Anderson
Advertising Agency: Carmichael Lynch, Minneapolis
Chief Creative Officer: Marty Senn
Exec Creative Director: Randy Hughes
Writer/Group Creative Director: Dean Buckhorn
Art Director/Creative Director: Brad Harrison
Head of Integrated Production: Joe Grundhoefer
Senior Executive Content Producer: Brynn Hausmann
Director of Business Affairs: Vicki Oachs
Talent Payment Specialist: Jennifer Knutson
Account Management Team: Brad Williams/Adam Craw/ Erin Zunich
Product Information Supervisor: Robert Ar
Project Manager: Kelsey Doherty
Production Company: Park Pictures
Director: Lance Acord
Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Justin Pollock
Head of Production: Anne Brobroff
Producer / Executive Producer: Caroline Kousidonis
Edit House: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Josh Sasson
Executive Producer: Marlo Baird
Producer: Brandee Probasco
VFX House / Online Artist(s): Volt Studios, Steve Medin
On-Line Editor: Steve Medin
Post Producer: Amanda Tibbits
Telecine: The Mill, Fergus MCall
Audio Mix: SisterBoss, Carl White
Sound Design: SisterBoss, Carl White
Post Production Audio Producer: Annie Sparrows
Music Supervisor: Walker
Music: Alone by Trampled By Turtles

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