The latest ad from Audi stars a caretaker played by actor Michael Maino who serves as the spots "Keeper of the Stable" but instead of horses he watches over all the Audi cars.
"This is the one place you have the opportunity to access these particular and fierce creatures," Maino says. "This is the crucible... These cars don't care if you're chief executive officer, majority shareholder or master of all you survey. We only speak one language here -- speed."
With metaphors like a car on a football field, bees turning into bullets, highlight the skills a driver needs to maneuver an Audi as our caretaker dares drivers to take the plunge on their passions. "Please do me yourself and everyone else a favor and tell me this. Is this level of performance something you really want? Something you can truly appreciate? Or do you just want to want it? Because you're not test driving these cars my friend. They're test driving you."
CREATIVE CREDITS:Ad Agency: Venables Bell & Partners
Production Company: Stink
Director: Salomon Ligthelm
Executive Creative Director: Will McGinness
Creative Director: Justin Moore
Senior Copywriter: Rus Chao
Senior Art Director: Rich North
Associate Creative Director: Matt Keats, Matt Miller
Director of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Director of Business Affairs: Quynh-An Phan
Business Affairs Manager: Sametta Gbilia
Head of Brand Management: David Corns
Group Brand Director: Chris Bergen
Brand Director: Jon Phillips
Brand Supervisor: Jessica Lo
Brand Operations Manager: Susan Kim, Hope Stadulis
Strategy Director: Tonia Lowe, Brian Longtin
Creative Resource Manager: Leah Murphy, Jennifer Zhu
Senior Traffic Manager: Jermelia Holling
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