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New Summer of Audi Commercial – “Obsessed”



The newest Audi ad entitled "Obsessed" features a couple who's son shares his father's passion for the Audi. The son builds his dream car with Lego while dad uses his tablet to admire the Quattro or is it the A5.

Credits:
Ad Agency: Venables Bell + Partners
Executive Creative Director: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Erich Pfeifer
Creative Director: Tyler Hampton
Art Director: Rich North
Copywriter: Daniel Bonder
Director of Integrated Production: Craig Allen
Agency Producer: Mandi Holdorf
Production Company: Smuggler
Director: Tom Guard
Director: Charlie Guard
Director of Photography: Joost Van Gelder
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Executive Producer: Allison Kunzman
Producer: Alexandra Lisee
Editing Company: Rock Paper Scissors
Editor: Ted Guard
Sound Design: Therapy
Sound Designer: Eddie Kim
Music: The Ski Team
Mix: John Bolen, Play Studios
VFX: The Mill
VFX Producer: Adam Reeb

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Audi A4 Sweden: The 3D Audio Song Cazzette featuring Laleh



Audi releases a 3D song exclusively in the new Audi A4.
The new Audi A4 is equipped with a unique 3D sound system from Bang & Olufsen. To highlight the advanced sound qualities Audi has made a collaboration with the Swedish electronic music duo Cazzette and the singer Laleh. Together they have created the worlds first 3D song to be released exclusively in the new Audi A4. The song Blue Sky have been adjusted and mixed to the 19 individual speakers of the car to create a first of it’s kind 3D sound experience.

Audi’s 3D sound system in the new Audi A4 has some unique qualities. Thanks to the 19 individual speakers and an algorithm developed together with the Fraunhofer Institute for Integrated Circuits, it adds a third dimension. Besides regular surround sound it also ads a vertical level creating a feeling of height.

The song will be released on May 23rd exclusively in the new Audi A4 at Audi dealers all over Sweden.

Creative Credits:
Agency: Åkestam Holst
Creative Director – Magnus Jakobsson
Art Director – Michal Sitkiewicz
Art Director – Eva Wallmark
Copywriter – Rickard Beskow
Account Manager – Jennie Strinnhed
Business Director – Niclas Holm
Producer – Henrik Adenskog
Motion Director – Nisse Axman & Eric Karlsson
Graphic Designer – Anna Forsberg

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