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New Summer of Audi Commercial – “Obsessed”



The newest Audi ad entitled "Obsessed" features a couple who's son shares his father's passion for the Audi. The son builds his dream car with Lego while dad uses his tablet to admire the Quattro or is it the A5.

Credits:
Ad Agency: Venables Bell + Partners
Executive Creative Director: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Erich Pfeifer
Creative Director: Tyler Hampton
Art Director: Rich North
Copywriter: Daniel Bonder
Director of Integrated Production: Craig Allen
Agency Producer: Mandi Holdorf
Production Company: Smuggler
Director: Tom Guard
Director: Charlie Guard
Director of Photography: Joost Van Gelder
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Executive Producer: Allison Kunzman
Producer: Alexandra Lisee
Editing Company: Rock Paper Scissors
Editor: Ted Guard
Sound Design: Therapy
Sound Designer: Eddie Kim
Music: The Ski Team
Mix: John Bolen, Play Studios
VFX: The Mill
VFX Producer: Adam Reeb

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Audi ‘Daughters’ Super Bowl Commercial, #DriveProgress




Audi's "Daughter" commercial is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group.

CREATIVE CREDITS:
Advertising Agency: Venables Bell and Partners, San Francisco, USA
Founder / Chairman: Paul Venables
Executive Creative Director: Will Mcginness
Creative Director: Justin Moore
Associate Creative Director: Allison Hayes
Copywriters: Mike Mcguire, Kathy Hepinstall
Director of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Head of Brand Management: David Corns
Group Brand Director: Chris Bergen
Brand Supervisor: Justin Wang
Brand Manager: Abu Ngauja
Group Strategy Director: Tonia Lowe
Director of Business Affairs: Quynh-Ahn Phan
Project Manager: Leah Murphy
Production Company: Somesuch + Anonymous Content
Director: Aoife Mcardle
Executive Producers: Nicky Barnes, Sally Campbell
Ep / Production: Sueellen Clair
Head of Production: Kerry Haynie
Producer: Grace Bodie
Editing Company: Work Editorial
Editor: Stewart Reeves
Assistants Editor: Josh Sasson, Erik Vogt-nilsen
Executuive Producer: Marlo Baird
Producer: Lynne Mannino
Music Company: Human
Music Composer: John Christopher Barnes
Creative Director: Craig Deleon
Executive Producer: Jonathan Sanford
Sound Design / Final Mix: Lime Studios
Sound Designer: Matt Miller
Mix: Matt Miller
Assistant Mixer: Peter Lapinski
Executive Producer: Susie Boyajan
Associate Producer: Kayla Phungglan
VFX Studio: Electric Theatre Collective
Creative Director: Adam Watson
VFX Supervisor: Adam Watson
2d Artists: Adam Watson, Tommy Smith, Dave Damant, Jessenia Nauta
CG Lead: Corinne Deorsay
CG Artists: Corinne Deorsay, Nate Lapinski, Remi Dessinges, Steve Beck
EP: Kate Hitchings
VFX Producer: Catherine Y
Color Correction: Company 3
Colorist: Stefan Sonnenfeld
Senior Producer: Katie Andrews

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