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New Summer of Audi Commercial – “Obsessed”

The newest Audi ad entitled "Obsessed" features a couple who's son shares his father's passion for the Audi. The son builds his dream car with Lego while dad uses his tablet to admire the Quattro or is it the A5.

Ad Agency: Venables Bell + Partners
Executive Creative Director: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Erich Pfeifer
Creative Director: Tyler Hampton
Art Director: Rich North
Copywriter: Daniel Bonder
Director of Integrated Production: Craig Allen
Agency Producer: Mandi Holdorf
Production Company: Smuggler
Director: Tom Guard
Director: Charlie Guard
Director of Photography: Joost Van Gelder
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Executive Producer: Allison Kunzman
Producer: Alexandra Lisee
Editing Company: Rock Paper Scissors
Editor: Ted Guard
Sound Design: Therapy
Sound Designer: Eddie Kim
Music: The Ski Team
Mix: John Bolen, Play Studios
VFX: The Mill
VFX Producer: Adam Reeb

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Audi Canada: Q7 Projection of Greatness via Toronto’s Zulu Alpha Kilo

With the confidence to conquer any road, and an impressive mix of performance, style and innovation, the all-new Audi Q7 is a real projection of greatness. Literally. All effects filmed on location, in camera, in real time. No VFX were added during the post-production of this video.

Behind the scenes...

In the land of quattro, there are no shortcuts to greatness. Go behind the scenes to see how we turned the all-new Audi Q7 – with an impressive mix of performance, style and innovation – into a real projection of greatness.

Ad Agency: Zulu Alpha Kilo, Toronto, Canada
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Creative Director / Copywriter: Jon Webber
Senior Art Director: Allan Mah
Agency Producers: Tara Handley, Christine Pacheco, Clair Galea, Ola Stodulska
Account Director: David Tremblay
Account Supervisor: Lance Kowlessar
Strategic Planning: Emma Brooks, Jamie Cuthbertson
Media Agency: MediaCom
French Agency: Tank
Production House: Sherpas Cinema
Director: Dave Mossop
Executive Producer: Malcolm Sangster
Director of Photography: Byron Kopman
Video Post Facility / Editing Company: Sherpas Cinema / zulubot
Editors: Dave Mossop, Jay Baker
Colorist / Transfer: Color Matters, Eric Rosen
Composer: Jacob Yoffee
Audio Engineer: Jacob Yoffee
Projection Mapping: Go2 Productions
Executive Creative Director: Adrian Scott
Creative Director: Craig McEwen
Art Direction/3D Animation: Joe Surachet
Compositor / Visual Effects: Nash Sittisarebute
Production Manager: Marie Laderoute
Technical Producer: Scott Justis
Production Manager: Liz Toscano
Qlab Programmer: Dan Mulcahy
Lead Projectionist: Carr Salvo


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