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New Volkswagen Polo Photographs its Own Outdoor Campaign

For the launch of the new Volkswagen Polo, DDB Brussels imagined an original and surprising stunt. To highlight the efficiency of its pedestrian recognition system, a standard feature on the new model, the Polo was equipped with a camera that was directly connected to this active security technology. As a result, each time the Polo automatically braked for a pedestrian, the camera took a picture of him crossing the road. The actual pictures taken are currently being used in posters on our streets.



In September, Volkswagen launched the new Polo. The compact member of the Volkswagen family now comes equipped with Front Assist pedestrian recognition as standard equipment. To highlight this technology, DDB Brussels imagined an original stunt. For the first time, the pictures for the new outdoor campaign were not shot by a photographer, but by the car itself.

The cross-media production company Fish Eye did the required engineering for this ingenious concept. A smart webcam detected the visual signals on the car’s dashboard, when the security system was activated, immediately setting off a camera that was fixed to the car’s bonnet. After a test phase, the Polo started collecting pictures from the pedestrians. Three pictures were selected by the young and promising photographer Frederik Buyckx, who supervised the project, and then used for the new Polo’s outdoor campaign.



CREDITS:
Client: Volkswagen
Contact clients: Filip Vanrietvelde ; Frédéric Lequeu
Agency: DDB Brussels

Creative Director: Peter Ampe
Creation : Fred Zouag - Nicolas Gaspart – Jonathan d'Oultremont
Strategic planner: Philippe Gerin
Account Team: Sylvie De Couvreur, Quentin Maryns, Anneleen Vande voorde
Art Buyer & TV producer: Brigitte Verduyckt
Photographer: Frederik Buyckx & the new Polo

Production House : The Breakfast Club
Technical production : Fish Eye
DTP: Benjamin Hiffe

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Animation Film ‘Gears’ Shows Emotional Life Moments Inside a Truck Engine



Created by GTB Brazil, the Ford Trucks animation highlights the relevance of the truck drivers in everyday life. Zombie Studio produced the animated film; A9 is the sound production company.

Following the communication concept, "Your World Can Not Stop," Ford Trucks presents the animation film Gears. The script created by GTB Brazil highlights the fundamental role that truck drivers have in everyday people’s lives. The film takes place inside a large gear and brings different situations. For each of them, the gear's parts interact with the characters, helping them.

The film comes out with relevant themes of daily life, such as love, progress, dreams, memories, and relationships. In all those times, the truck is a keystone.

Part of the gear delivers a wedding ring to a couple of grooms. A lamp is given to a little girl studying under candlelight. A boy who dreams of being a soccer player receives a football boot to fulfill his dream. A bored old couple gets a phonograph that motivates them to dance happily, reminding them of a great past. A grandfather missing his granddaughter receives a tablet from the gear to connect with her.

At the end of the film, the camera zooms out and reveals that everything has passed inside the engine gear of a Ford truck. The signature concludes: “Stories to be unboxed.”

"This film is a big thank you for all that truckers do for people. Often, they do not even realize it. The job is 100% focused on this audience but has the potential to thrill everyone through its history and aesthetics,” says Rodrigo Strozenberg, Creative Director at GTB Brazil.

"It's a new language for the truck segment that usually does more technical and unemotional content. By using the language of animation, we can approach truckers in a more playful, warm, and emotional way, and the characters can live in harmony with the mechanical world,” adds Vico Benevides, Executive Creative Director at GTB.

Zombie Studio produced the animated film. A9 signs the audio.

"It sure was one of the toughest technical and narrative challenges we've ever had. Harmonizing emotional stories, and turning the gears of a truck's engine into a world of imagination, was a task that required a lot of talent and affection from the entire team. It was four months of work with a team of 60 dedicated people, a lot of research, and a lot of desire to make this script a beautiful story worth seeing," says Paulo Garcia, co-founder and Chief Creative of Zombie Studio.

CREDITS:
Film title: Gears
Agency: GTB Brasil
Client: Ford Motor Company
Product: Ford Trucks
Executive Creative Director: Vico Benevides
Creative Directors: Rodrigo Strozenberg and Daniel Leitão
Copywriter: Thiago Lins
Art director: Fernando Lyra
Account Service: Fernanda Santos, Robson Miguel, Simone Bastos, Rodolfo Luz
CRM Account Service: Paula Peres, Michele Merlucci, Rafaela Corner
Planning: Juliana Barbosa, Fernando Takey, Dorian Dack
Media: Leandro Fonseca, Rafael Vizoná, Rafael Amorim
Projects: Patricia Silvestre, André Tanoue
Social Media Content: Eliza Bianchezi
Social Media Monitoring: Raphael Ramos, Raphaela Rebouças, Wellington Souza
Social CRM: Erika Morais, Juliana Xavier, Tiago Viera
Client Approval: Oswaldo Ramos, Guilherme Teles, Mayara Algaba, Simone Barbosa
RTVC: Bruna Amorim, Luana Aghata
Production house: Zombie Studio
Film Director: Paulo Garcia
Director of Photography: Regis Fernandez
Executive Producer: Natália Gouvêa
Account Services: Fabricio Takahashi
Sound Production house: A9 Audio
Sound Production: A9 team
Account Services: Guta Lima and Renata Schincariol

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