NYC-based indie film & content studio Bindery is behind a new, pun-filled campaign for sock company Bombas starring Hall of Fame quarterback Dan Marino.
The broadcast and digital/social effort touts the DTC brand's super comfortable Merino Wool socks - just in time for football season and colder weather.
In the :30 spot, titled “Best Damn Merinos,” confusion breaks out in a locker room after a man repeatedly declares that his Bombas Merino Wool socks are so comfortable, they really are “the best damn merinos.” The problem is that everyone thinks he’s referring to Dan Marino.
The payoff comes at the end of spot when Dan Marino himself appears with a tongue in cheek product plug. “Some might say they’re best damn merinos,” he says. “Not to be confused with me, the best Dan Marino.”
In addition to the :30 spot, the campaign also includes a :60 and two :15’s.
For every pair of socks it sells, Bombas donates a pair to a homeless shelter - where socks are the #1 most requested item. Bombas recently celebrated its 20 millionth pair donated.
Campaign Title: Best Damn Merinos
Founder: Greg Beauchamp
Executive Producer: Carter Collins
Producer: Drew Toresco
Director: Jeff Chan
Director of Photography: Greg Wilson
Head of Post Production: Jen Gothard
Editor: Matt Dunne
Color: Company 3
Senior Colorist: Tim Masick
Sound Mix: One Thousand Birds
Bombas:Co-Founder, Chief Brand Officer: Randy GoldbergCo-Founder, Creative Director: Aaron WolkCopywriter: Sam BartosVP, Content: Jessica KrantzVP, Partnerships and Communications: Emily Hoffsetter