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Nike Unveils “Just Do It” Campaign For Russia

Today Nike unveiled a new “Just Do It” campaign for Russia. Aptly named “Play Russian”, the campaign portrays the harsh Russian winter and heroes the athletes that keep moving to defy the cold. The campaign aims to inspire movement in the streets of Moscow, and around the country, building momentum around the Winter of Sport. Physical, digital and social media activations will inspire and enable athletes at any level to live out their Russian spirit, even when the temperature drops far below zero.

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W+K and Nike Football Launch An Epic 6-Minute Commercial Ahead of Euro 2016 – “The Switch”






Ronaldo became the world's best by being the hardest-working man in football. But, what if brilliance had to start all over again? One moment can change everything. The epic 6-minute Nike commercial entitled "The Switch" stars Cristiano Ronaldo, the also includes professional footballers Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Ricardo Quaresma, Andre Gomes, Jose Fonte, Cedric Soares, Vieirinha, Raphael Varane, Anthony Martial and Javier Mascherano.

Creative Credits:
Advertising Agency: W+K
Director: Ringan Ledwidge

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