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Nike Unveils “Just Do It” Campaign For Russia

Today Nike unveiled a new “Just Do It” campaign for Russia. Aptly named “Play Russian”, the campaign portrays the harsh Russian winter and heroes the athletes that keep moving to defy the cold. The campaign aims to inspire movement in the streets of Moscow, and around the country, building momentum around the Winter of Sport. Physical, digital and social media activations will inspire and enable athletes at any level to live out their Russian spirit, even when the temperature drops far below zero.

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Nike’s ‘Welcome to Season 15’ Ad Campaign featuring Lebron James


Nike unveiled LeBron James' new commercial the day before the season opener. Titled "Welcome to Season 15", the latest ad campaign asks, "Why'd they go and poke the bear?" The bear, obviously, being King James.

The nearly one minute spot, which was unveiled Monday and is voiced by Idris Elba of "The Wire" and "Thor" fame, opens with King James walking down a corridor inside Quicken Loans Arena before flashing to snippets of an erupting volcano, a lion, and then the famous Instagram video of him working out in the gym right after the Cleveland Cavaliers lost the 2016 NBA Finals to the Golden State Warriors.

Andrew Schafer, CFO, president, account director, producer and strategist for Must Be Something notes, “He [Lebron James] didn’t go golfing, he didn’t go to Italy and hang out on a boat. He was in the gym. The Instagram video on there, that’s him literally back in the gym the next day [after the Cavs’ loss] getting ready for tonight, essentially, when they play the Celtics in the first game of the season. He’s on a mission.

Nike Basketball posted the ad on Twitter, which you can see below:

Welcome to season 15. @KingJames#LeBron15 #NikeBasketball pic.twitter.com/UtT0LlSzc0

— Nike Basketball (@nikebasketball) October 16, 2017


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