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Nike’s ‘Welcome to Season 15’ Ad Campaign featuring Lebron James


Nike unveiled LeBron James' new commercial the day before the season opener. Titled "Welcome to Season 15", the latest ad campaign asks, "Why'd they go and poke the bear?" The bear, obviously, being King James.

The nearly one minute spot, which was unveiled Monday and is voiced by Idris Elba of "The Wire" and "Thor" fame, opens with King James walking down a corridor inside Quicken Loans Arena before flashing to snippets of an erupting volcano, a lion, and then the famous Instagram video of him working out in the gym right after the Cleveland Cavaliers lost the 2016 NBA Finals to the Golden State Warriors.

Andrew Schafer, CFO, president, account director, producer and strategist for Must Be Something notes, “He [Lebron James] didn’t go golfing, he didn’t go to Italy and hang out on a boat. He was in the gym. The Instagram video on there, that’s him literally back in the gym the next day [after the Cavs’ loss] getting ready for tonight, essentially, when they play the Celtics in the first game of the season. He’s on a mission.

Nike Basketball posted the ad on Twitter, which you can see below:



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Boston Bruins Tap Fuseideas For Winter Classic Promotion



BOSTON — In anticipation of the upcoming 2019 Bridgestone NHL Winter Classic, the Boston Bruins turned to Fuseideas to help promote and drive sales of their limited series Winter Classic jersey at The ProShop at TD Garden, according to Dennis Franczak, CEO of the full-service advertising firm.
Fuseideas, who has worked with the Bruins since 2007, has created a variety of frozen and eye-catching work that will appear as an in-arena promotion with video displayed on Garden HDX, New England Sports Network, in-arena signage and retail display prior to the January 1st game between the Bruins and the Blackhawks at Notre Dame Stadium.

The 2019 Bridgestone NHL Winter Classic Jersey is available on the BostonProShop.com site and in the ProShop on Level 2 at TD Garden.

About Fuseideas

Fuseideas is an award-winning, integrated, full-service advertising agency that helps clients navigate the chaos that exists in the media landscape today. Fuseideas clients can achieve their brand and marketing objectives across all relevant channels. These include brand strategy, creative, digital strategy and web engineering, all forms of media planning and buying, public relations and social media, experiential marketing and analytics. Fuseideas is headquartered in Boston with additional offices in Portland, Maine, San Francisco and Prague. For more information, visit Fuseideas online at www.fuseideas.com

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