A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / Nike’s ‘Welcome to Season 15’ Ad Campaign featuring Lebron James

Nike’s ‘Welcome to Season 15’ Ad Campaign featuring Lebron James


Nike unveiled LeBron James' new commercial the day before the season opener. Titled "Welcome to Season 15", the latest ad campaign asks, "Why'd they go and poke the bear?" The bear, obviously, being King James.

The nearly one minute spot, which was unveiled Monday and is voiced by Idris Elba of "The Wire" and "Thor" fame, opens with King James walking down a corridor inside Quicken Loans Arena before flashing to snippets of an erupting volcano, a lion, and then the famous Instagram video of him working out in the gym right after the Cleveland Cavaliers lost the 2016 NBA Finals to the Golden State Warriors.

Andrew Schafer, CFO, president, account director, producer and strategist for Must Be Something notes, “He [Lebron James] didn’t go golfing, he didn’t go to Italy and hang out on a boat. He was in the gym. The Instagram video on there, that’s him literally back in the gym the next day [after the Cavs’ loss] getting ready for tonight, essentially, when they play the Celtics in the first game of the season. He’s on a mission.

Nike Basketball posted the ad on Twitter, which you can see below:



About Abdi

Check Also

NFL Premieres ‘Get Ready to Celebrate’ Campaign Starring Andy Garcia and J.B. Smoove


The National Football League (NFL) premieres a new multi-platform ad campaign "Get Ready to Celebrate" to kick off the new season on Sunday Night Football's heated matchup between the New York Giants and the Dallas Cowboys on 9/16.

The campaign, created by Grey New York, hones in on the popularity and creativity of the touchdown celebrations sweeping the league. With the pressure on to shine, players reach out to high-powered celebrity coaches from Hollywood and elsewhere to polish up their end zone prowess.

In Sunday's debut spot, one unlikely coach, Andy Garcia, the Oscar-nominated actor from "The Godfather Part III," is enlisted by Toddy Gurley of the Los Angeles Rams. Garcia channels his inner tough guy, complete with mysterious burner phone, and provides unexpected musical advice for the running back's touchdown performance.

NFL - Burner Phone


In a second spot, J.B. Smoove, the comedian best known for HBO's "Curb Your Enthusiasm" and "SNL," teams up with Christian McCaffrey of the Carolina Panthers. In a fast-talking monologue he advises the running back to unleash his best Panther animal magnetism during the touchdown dance. (Catwalk :30) The commercial airs online and ingame later in the season.

NFL - Catwalk



Sam Howard, Director of NFL Advertising, said, "Celebrations have become something our fans look forward to, something new to savor after a score."

New commercials will feature even more celebrity coaches helping players crack their celebrations as the season unfolds. The integrated campaign, part of a broader League and media effort focusing on the joy of touchdown celebrations, includes online video, social media, public relations and team activations as well as network television.
A teaser ad, already airing, is a light-hearted tribute to players who use their precious free time to up their celebration game. The spot features Jay Ajayi (Philadelphia Eagles), Christian McCaffrey (Carolina Panthers), Todd Gurley (Los Angeles Rams) and DeAndre Hopkins (Houston Texans). Their competitive spirit makes up for what they lack in dance skills.

Last season set the bar high for touchdown celebrations as immortalized by the NFL's "Dirty Dancing" parody starring Odell Beckham, Jr. and Eli Manning. The commercial, which aired on Super Bowl LII, became one of the big game's most famous commercials ever.

CREDITS

GREY
John Patroulis – Worldwide Chief Creative Officer
Jeff Stamp – Deputy Chief Creative Officer
Mike Cicale – Creative Director
Fanny Josefsson – Senior Copywriter
Ilana Wolstein – Senior Art Director
Raya Rios – Project Manager

Brian Weston – EVP, Global Account Director
Elizabeth Gilchrist – SVP, Account Director
Claire de Lannoy – Account Supervisor
Catherine Sullivan – Account Executive

Tony Lederer – Executive Strategy Director, Content + Activation
Bryce Mathias – Senior Content Architect
Nicolas Pilaprat – Senior Planner


TOWNHOUSE PRODUCTION
James McPherson – Chief Production Officer, NA
Tania Salter – Head of Integrated Production
Alison Horn – VP, Executive Integrated Producer
Elizabeth Auwaerter – Production Coordinator
Diane Wolfe – VP, Executive Business Affairs Manager
Leland Drake – Music Producer


BISCUIT FILMWORKS – PRODUCTION COMPANY
Aaron Stoller – Director
Shawn Lacy – Partner/Managing Director
Holly Vega – Executive Producer
Mala Vasan – Producer
Mercedes Allen-Sarria / Rachel Glaub – Head of Production
Sebastian Pfaffenbichler – Director of Photography
Shepherd Frankel – Production Designer (Getting Ready To Celebrate)
Tim Moen – Production Designer (Burner Phone + Catwalk)


ARCADE EDIT – EDITORIAL COMPANY
Paul Martinez – Editor (Get Ready To Celebrate :60/:30)
Dave Anderson – Editor (Burner Phone :30 + Catwalk :30)


Leave a Reply

Your email address will not be published. Required fields are marked *