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Nike’s ‘Welcome to Season 15’ Ad Campaign featuring Lebron James


Nike unveiled LeBron James' new commercial the day before the season opener. Titled "Welcome to Season 15", the latest ad campaign asks, "Why'd they go and poke the bear?" The bear, obviously, being King James.

The nearly one minute spot, which was unveiled Monday and is voiced by Idris Elba of "The Wire" and "Thor" fame, opens with King James walking down a corridor inside Quicken Loans Arena before flashing to snippets of an erupting volcano, a lion, and then the famous Instagram video of him working out in the gym right after the Cleveland Cavaliers lost the 2016 NBA Finals to the Golden State Warriors.

Andrew Schafer, CFO, president, account director, producer and strategist for Must Be Something notes, “He [Lebron James] didn’t go golfing, he didn’t go to Italy and hang out on a boat. He was in the gym. The Instagram video on there, that’s him literally back in the gym the next day [after the Cavs’ loss] getting ready for tonight, essentially, when they play the Celtics in the first game of the season. He’s on a mission.

Nike Basketball posted the ad on Twitter, which you can see below:



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beIN Sports Gets Romantic to Promote UEFA Champions League Match on Valentine’s Day


On Valentine’s Day, love will be exclusively on beIN Sports.

beIN Sports is the exclusive broadcaster of The UEFA Champions League match between Real Madrid and Paris-Saint-Germain that took place on Wednesday, February 14th – Valentine’s Day.

The promotional film imagined and produced by DDB Paris stages the lead players of the match in the most romantic of trailers.

Please discover the film here:

A campaign signed by DDB Paris.


CREDITS

Advertiser’s Supervisor : Laurent de Camas, Fleur Ajavon, Elodie Griffon
Creative Team : Alexandre Lagoet & Stéphane Kaczorowski
Executive Creative Director : Alexander Kalchev
Account Supervisor : Xavier Mendiola, Bastien Revel, Adrien Lefevre, Victor Roger
Sound : Marine Cremer
Editor : Samuel Ben Simon
Post-production : Toby Ridgway, Laure Chevalier
Strategic Planner : Sébastien Genty, Claude-Henri Galbois

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