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NY Festival Winner – Volvo Spec Ad by Miami Ad School Students


Volvo "High Beam" lights is the new feature that all the brands latest cars come equipped with. This powerful new technology allows the driver to see the road better, further and in more detail compared to the regular car lights. This interactive print combines Ultraviolet technology and a smartphone to present the feature.

Advertised brand:Volvo
Advert title(s):Volvo - Extend your Senses
Headline and copy text (in English):Extend Your Senses
Media (see available options below): Intereactive Print Ad/ Bilboard
Advertising Agency: Name, City, Country Miami Ad School, Miami, United States.
Art Director: Giano Currie, , Mariana Von de Fak
Copywriter: Domingo Angelini, Agustina Lavignase
URL: https://domingo-angelini.squarespace.com/#/volvo/



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American Express Backs Artists Around the World



As the next step in American Express’ recently launched “Powerful Backing: Don’t Do Business / Don’t Live Life Without It” global campaign, the company is backing ‘up and coming’ local artists by giving them larger than life canvases across London, New York and Los Angeles. “The Backing Billboards by American Express” will showcase artists work on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level.

The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way we think about space, colour, textures and everyday objects.”

The paint has just dried on the second billboard which features the artwork of Los Angeles artist, Hans Walor aka VALØR, whose style “invites viewersto move beyond their ordinary reality.” Hans was once laid off from his 9-5 job which led him to pursue his passion for art and now one of his paintings is showcased beautifully on the corner of Melrose Ave and N Genesee Avenue in LA.
 
American Express also recently invested $1 million dollars through its American Express Music Backers Program, backing Australia’s music industry, which is on the decline. As part of that investment, over the next 12 months American Express will offer music businesses, artists and fans the chance to access financial support, mentorship or other tools to help them succeed. The grant will also help to connect music fans with their favorite bands, rewarding them for their support of the live music scene.
 
Additional murals will launch across New York and Los Angeles in the coming weeks from artist including: Tiffany Alfonseca @yungtifff, Hashim  @softcircle, Dave Singley  _@singley, Sylvia Ji @Sylviaji, Josie Portillo @josie_portillo, and Leah Tinari @leahtinari


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