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NY Festival Winner – Volvo Spec Ad by Miami Ad School Students


Volvo "High Beam" lights is the new feature that all the brands latest cars come equipped with. This powerful new technology allows the driver to see the road better, further and in more detail compared to the regular car lights. This interactive print combines Ultraviolet technology and a smartphone to present the feature.

Advertised brand:Volvo
Advert title(s):Volvo - Extend your Senses
Headline and copy text (in English):Extend Your Senses
Media (see available options below): Intereactive Print Ad/ Bilboard
Advertising Agency: Name, City, Country Miami Ad School, Miami, United States.
Art Director: Giano Currie, , Mariana Von de Fak
Copywriter: Domingo Angelini, Agustina Lavignase
URL: https://domingo-angelini.squarespace.com/#/volvo/



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GSD&M Throws Asphalt Party for Dodge Just in Time for Shark Week



This week, American automotive manufacturer, Dodge, has launched a tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets.

Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy jet skiing as close to open water as he can get, a portable swimming pool in a sunny parking lot. A little girl builds debris castles, while a snorkeler splashes about in a baby pool. Couples sunbathe on the blacktop between different Dodge models and one guy is even getting ready to launch his parasail with his muscle car – ‘probably not a good idea Dave!’ Full service, Austin-based post production company, TBD Post, was brought on board to edit, colour grade and sound design the spots.

Asphalt Party will run on TV and online channels for the entirety of Shark Week.

CREDITS
CLIENT: FCA

AGENCY: GSD&M
Group Creative Director / Art Director - Tim Eger
Group Creative Director / Writer - Tom Hamling
Associate Creative Director / Art Director - Greg Wyatt
Associate Creative Director / Copywriter - Barrett Michael
Art Director - AK Sanford
Jr. Copywriter - Mariah Kline
Agency Producer: Dylan Heimbrock

POST PRODUCTION HOUSE: TBD Post
EDITOR: Andrea Mendoza
COLORIST: Brandon Thomas
SOUND MIXER: Dusty Albertz
ONLINE ARTIST: Dennis Valk
VFX: Chimney LA

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