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Oatmeal Crisp – Evolution of One Upmanship



Whether it’s the invention of the wheel, one upping each other in the ring, or on the golf course, guys are all about One Upmanship – even when it comes to what they put in their cereal bowl. Oatmeal Crisp's evolutionary 'One Upmanship' story is brought to life by ad agency Cossette, Toronto through a beautifully rendered combination of 2D, stop motion and computer animation in this commercial entitled Evolution of One Upmanship.

Creative Credits:
Client: General Mills Canada
Agency: Cossette, Toronto
Production: Bent Image Lab
Country: Canada
Campaign file: Download campaign file
Director: Solomon Burbridge
Creative Director: Sean Barlow
Copywriter: paul riss
Producer: Paul Diener
Agency Producer: Heather Moshian
Stephen Grossman Production Coordinator
Brent Heise Editor
Cameron Carson Compositor
Stef Kofman Lead CG TD
Kaden Cook Modeler
Josh Cox Look Develop CG Artist
Greg Fosmire Art Director
Damien Lopez Storyboard Artist
Danny Popovici Storyboard Artist
Dave Manuel Illustrator
Brett Superstar Set Fabricator
Maryanna Haggatt Character Designer
Jennifer Kincade Concept Artist
Sam Niemann Animation Director
Christine Beard Asst Animator
Danny Ricco Asst Animator
Cassandra Worthington Animator
Joshua Pearce Set Fabricator
Marty Easterday Set Animator & Fabricator
Jim Birkett Director of Photography
Rodrigo Melgarejo Asst Camera
Matthew Lask Production Assistant

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AMV BBDO Creates Major New Campaign for Walkers Family Snacks



After being off air for more than 10 years, Walkers is launching the biggest snacks campaign ever, reminding parents just how irresistible Wotsits, Monster Munch and Quavers are.

The campaign aims to reignite the latent love that parents have for these brands. It is inspired by the insight that parents across the nation are hiding snacks (64%!) to avoid having to share them.

Walkers understand that parents’ need to time enjoy themselves and reconnect with their inner-child.

The campaign, created by AMV BBDO, working alongside Splendid Communications (PR) and OMD (Media), is a 360-campaign featuring a hero TVC, competition, interactive social and partnership.

The 30-second TVC shows parents across the nation stashing their Walkers Snacks in hiding places around the house. The TV ad will launch on key shows over the weekend including Coronation Street, The Latish show with Mo Gilligan and Celebs go dating.

The campaign also features a competition asking the nation to share their snack hiding methods and an interactive version of the ad on social media with extra packs hidden. The public will be challenged to find all the hidden packs and share their guess.

In addition to this, Walkers have partnered with YouTube star, stuntman and inventor Colin Furze to create four inventions for hiding snacks. He will post a video for each invention on his owned channel.

One comment

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