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Oatmeal Crisp – Evolution of One Upmanship



Whether it’s the invention of the wheel, one upping each other in the ring, or on the golf course, guys are all about One Upmanship – even when it comes to what they put in their cereal bowl. Oatmeal Crisp's evolutionary 'One Upmanship' story is brought to life by ad agency Cossette, Toronto through a beautifully rendered combination of 2D, stop motion and computer animation in this commercial entitled Evolution of One Upmanship.

Creative Credits:
Client: General Mills Canada
Agency: Cossette, Toronto
Production: Bent Image Lab
Country: Canada
Campaign file: Download campaign file
Director: Solomon Burbridge
Creative Director: Sean Barlow
Copywriter: paul riss
Producer: Paul Diener
Agency Producer: Heather Moshian
Stephen Grossman Production Coordinator
Brent Heise Editor
Cameron Carson Compositor
Stef Kofman Lead CG TD
Kaden Cook Modeler
Josh Cox Look Develop CG Artist
Greg Fosmire Art Director
Damien Lopez Storyboard Artist
Danny Popovici Storyboard Artist
Dave Manuel Illustrator
Brett Superstar Set Fabricator
Maryanna Haggatt Character Designer
Jennifer Kincade Concept Artist
Sam Niemann Animation Director
Christine Beard Asst Animator
Danny Ricco Asst Animator
Cassandra Worthington Animator
Joshua Pearce Set Fabricator
Marty Easterday Set Animator & Fabricator
Jim Birkett Director of Photography
Rodrigo Melgarejo Asst Camera
Matthew Lask Production Assistant

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McDonald’s Canada Launches Innovative Campaign to Hire Friends Together


McDonald’s Canada and Cossette have launched “Friends Wanted”, a 360° campaign that leverages the insight that youth are more likely to apply for jobs if it means working with friends. Interested friends are encouraged to apply together, get hired together and work together.

“One of the key benefits of working at a McDonald’s restaurant is the camaraderie among crew members,” says Antoinette Benoit, Chief Marketing Officer, McDonald’s Canada. “With this campaign, we are celebrating the spirit of friendship while continuing to build on and express our ongoing belief in Canadian youth.”

The campaign aims to differentiate McDonald’s in a crowded youth employment market, drive applications and boost McDonald’s reputation for being a fun, accessible place to work.

Following the March 27th Snapplications one-day virtual hiring activation, “Friends Wanted” is a continuing strategy for McDonald's to engage with young workers as a modern and progressive employer. The ‘Friends Wanted’ campaign is a recruitment first in that it includes an online application form that allows potential staff to apply with a friend. Additional assets that will be piloted as part of the program are an updated Owner-Operator hiring toolkit including digital and print ads, tray liners and crew stickers.

“It's a simple, but powerful shift that has the potential to not just double the number of potential applications, but makes the idea of working with friends real,” says Jordan Hamer, Associate Creative Director at Cossette. “McDonald’s has always been a big employer of youth and this strategy is a direct response to how today’s young workers want to engage with employers.”

“Ruth”

“Name tags”

“Ham”

Credits
Name, Title: Friends Wanted
Client: McDonald’s Restaurants of Canada Limited:
Marketing: Antoinette Benoit - Chief Marketing Officer; Hope Bagozzi - Marketing Officer; Melanie Courtois - Senior Marketing Manager
HR: Stephanie Hardman - Chief People Officer

Agency: Cossette
Global Chief Creative Officers: Peter Ignazi, Carlos Moreno
Group Creative Director: Jon Frier
Associate Creative Directors: Spencer Dingle, Jordan Hamer
Art Director: Tyler Robitaille
Copywriter: Ellen Porteous
Senior Designer: Eric Wood
SVP, Managing Director: Kathy McGuire
VP, Client Lead: Sarah Jue
Account Executive: Valerie Traitses
Strategist: Jeff McCrory
Sr. Digital Project Manager: Jeff Maynard
Senior Director, Communications: Stacey Masson
External Communications Manager: Kali Pearson

Media Agency: OMD
Director: James Haworth
DOP: Stuart Campbell

Production House: Circle Films
Sound: Berkeley Inc.


About Cossette
Cossette is a fully integrated brand experience agency. It’s a community of 700 creative humans who help people and brands connect in meaningful ways.

Cossette was named Agency of the Year in Canada in 2016, 2017 and 2018. It currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, please visit cossette.com.


About McDonald’s Canada
In 1967, Canadians welcomed the first McDonald's® restaurant to Richmond, British Columbia. Today, McDonald's Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 100,000 people from coast-to-coast and approximately 90 percent of McDonald's 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, beverages and packaging, more than 85 per cent is purchased from over 100 suppliers in Canada.

One comment

  1. I like what you guys are up too. This kind
    of clever work and reporting! Keep up the very good works guys I’ve added you guys to my blogroll.

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