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Oatmeal Crisp – Evolution of One Upmanship



Whether it’s the invention of the wheel, one upping each other in the ring, or on the golf course, guys are all about One Upmanship – even when it comes to what they put in their cereal bowl. Oatmeal Crisp's evolutionary 'One Upmanship' story is brought to life by ad agency Cossette, Toronto through a beautifully rendered combination of 2D, stop motion and computer animation in this commercial entitled Evolution of One Upmanship.

Creative Credits:
Client: General Mills Canada
Agency: Cossette, Toronto
Production: Bent Image Lab
Country: Canada
Campaign file: Download campaign file
Director: Solomon Burbridge
Creative Director: Sean Barlow
Copywriter: paul riss
Producer: Paul Diener
Agency Producer: Heather Moshian
Stephen Grossman Production Coordinator
Brent Heise Editor
Cameron Carson Compositor
Stef Kofman Lead CG TD
Kaden Cook Modeler
Josh Cox Look Develop CG Artist
Greg Fosmire Art Director
Damien Lopez Storyboard Artist
Danny Popovici Storyboard Artist
Dave Manuel Illustrator
Brett Superstar Set Fabricator
Maryanna Haggatt Character Designer
Jennifer Kincade Concept Artist
Sam Niemann Animation Director
Christine Beard Asst Animator
Danny Ricco Asst Animator
Cassandra Worthington Animator
Joshua Pearce Set Fabricator
Marty Easterday Set Animator & Fabricator
Jim Birkett Director of Photography
Rodrigo Melgarejo Asst Camera
Matthew Lask Production Assistant

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Dairy Famers of Canada Takes An Honest Approach in Latest Campaign by DDB Canada


To better inform millennials about Canadian dairy and help clear up misconceptions they may have, Dairy Farmers of Canada (DFC), has launched a new campaign that takes an honest, candid approach to share truths about Canadian dairy products and the industry.

Developed by DDB Canada’s Toronto office the national campaign, “Honest. Canadian. Dairy.” reminds millennials of the positive aspects of Canadian dairy to help raise the day-to-day relevance of dairy products in millennials minds.

“There’s an opportunity to shift and change millennials perceptions about dairy products,” says Lucie Bérubé, acting director, marketing, DFC. “Canadian dairy products are considered a wholesome and natural source of nutrition by millennials; but this group shows some reluctance, versus older Canadians, to consume dairy products on a regular basis. The new campaign sets out to clarify misconceptions millennials may have.”

Accentuating both functional and emotional benefits associated with increasing usage of Canadian dairy, both English and French creative executions introduce dairy farmer characters, who share facts such as: there are no artificial growth hormones in milk that is produced in Canada, most Canadian dairy farms are family-run and span generations of dairy farmers; and most farmers keep under 100 cows.

“We wanted to be upfront with Canadians about what’s true and what’s not when it comes to Canadian dairy farming,” says Craig Ferguson, creative director, DDB Canada Toronto. “That carried over to the advertising. It felt natural to be upfront about the fact our ads were ads.”

Campaign creative includes television, social videos, out-of-home placements and Spotify audio advertising. The campaign launched at the end of January runs until March 2019 with Initiative responsible for the media strategy and buy.

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One comment

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