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Oatmeal Crisp – Evolution of One Upmanship



Whether it’s the invention of the wheel, one upping each other in the ring, or on the golf course, guys are all about One Upmanship – even when it comes to what they put in their cereal bowl. Oatmeal Crisp's evolutionary 'One Upmanship' story is brought to life by ad agency Cossette, Toronto through a beautifully rendered combination of 2D, stop motion and computer animation in this commercial entitled Evolution of One Upmanship.

Creative Credits:
Client: General Mills Canada
Agency: Cossette, Toronto
Production: Bent Image Lab
Country: Canada
Campaign file: Download campaign file
Director: Solomon Burbridge
Creative Director: Sean Barlow
Copywriter: paul riss
Producer: Paul Diener
Agency Producer: Heather Moshian
Stephen Grossman Production Coordinator
Brent Heise Editor
Cameron Carson Compositor
Stef Kofman Lead CG TD
Kaden Cook Modeler
Josh Cox Look Develop CG Artist
Greg Fosmire Art Director
Damien Lopez Storyboard Artist
Danny Popovici Storyboard Artist
Dave Manuel Illustrator
Brett Superstar Set Fabricator
Maryanna Haggatt Character Designer
Jennifer Kincade Concept Artist
Sam Niemann Animation Director
Christine Beard Asst Animator
Danny Ricco Asst Animator
Cassandra Worthington Animator
Joshua Pearce Set Fabricator
Marty Easterday Set Animator & Fabricator
Jim Birkett Director of Photography
Rodrigo Melgarejo Asst Camera
Matthew Lask Production Assistant

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Hershey’s “Heartwarming the World” Campaign featuring “Bells”



 
Hershey’s has always warmed hearts. Now through the “Heartwarming the World” campaign, the Hershey’s brand is on a mission, melting boundaries and dissolving distances--all to create a better, sweeter world.


This holiday season, the company is leveraging the iconic “Bells” TV commercial—beloved for nearly 30 years—into an active experience via broadcast, digital and social. Instead of just watching the commercial, for the first time ever, people get the chance to play the bells themselves, share the videos, and heartwarm everyone in their social circles.

On Instagram Stories, people can play and hear new bell sounds associated with KISSES Chocolates—hand bells, church bells, door bells, cow bells, DJ horn, and southern bells. Then, they can share the video with their friends and family and spread the holiday cheer.

The heartwarmed :15 “Bells” spot runs on TV and online (sites like Hulu) through Christmas. The “Bells” social experience is hosted on playthekisses.com, supported with an Instagram Story and in-feed Facebook and Instagram posts to drive audiences to playthekisses.com.

Credits: 


Hershey’s Team:
Chief Marketing Officer: Jill Baskin
Senior Director: Ian Norton
Sr. Brand Manager: Kriston Ohm

Digital Content and Strategy: Ryan Riess
Brand Manager: Clark Boyer

Agency: Dentsu Aegis Network’s Sidebar
Executive Creative Directors: Dave Reger, Michael Straznickas
Creative Directors: Pam Mufson
Associate Creative Directors: June Lee
Senior Copywriter: Casey Stern
Senior Art Director: Stacy Randolph
Experience Designer: Sheila Schook
Designer: JoJo Uhila
Director of Content Production: Steve Ross
Producer: Christen James
Director of Digital Production: Lisa Zitella
Director of Technology: Reed Roussel
Digital Producer: Matt Swieca
Executive Music Producer: Jarrett Mason
Talent Supervisor: Jamika Logan
Director of Business Affairs: Joann Baker
Business Manager: Alica Townsend
Group Strategy Director: Anna Conroy
Senior Strategist: Lee Boshes
Strategist: Kelly Dittrich
Community Manager: Lauren Hurlburt
Director of Marketing Science: Dan O’Connell
Marketing Science Associate: Denise Nguyen
Group Managing Account Director: Betsy Ross
Account Director: Elizabeth Sandoval
Account Director: Kate Pinelli
Account Executive: Sari Bernfield
Assistant Account: Executive: Meghan Harris

Post Production: Framestore
Head of Production: Raven Sia 
VFX Producer: Darci Dunnagan
Flame Artist: Jamie Beckwith

Post Production: Music Playground
Arrangers: Jeff Richardi & Jason Payne 
Creative Director: James Panepinto
Chief Creative Officer: Eric Hillebrecht
Executive Producer: Eric Kaye 

Post Production: Another Country
Sound Designer/Mixer - David Gerbosi
Audio Assistant - Logan Vines
Audio Producer - Louise Rider

Media agency: UM


One comment

  1. I like what you guys are up too. This kind
    of clever work and reporting! Keep up the very good works guys I’ve added you guys to my blogroll.

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