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Leftchannel Creates Experiential Animation for Sunglass Hut to Support Mickey Mouse’s 90th Birthday Celebration



Luxottica - Rayban x Disney Digital Billboard Times Square from Adstasher on Vimeo.

When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel, the Columbus, Ohio-based motion graphics and animation studio, to create the experiential animation befitting such a milestone to be seen on the massive billboard outside their Times Square store. Disney and Sunglass Hut are collaborating on the launch of a new line of Disney-branded Ray-Ban Wayfarer sunglasses during Mickey’s non-agintennial celebration in New York City on Nov. 8, 2018.

Leftchannel created the experiential animation that brings both the product — Ray-Ban sunglasses — and the Disney brand to life. Utilizing the Mickey Mouse graphic adorning the inside of the Wayfarer shades, sketched by Disney Master Artist Jeff Shelly.

According to Scirocco, leftchannel’s animation for the celebration on the massive Times Square billboard will be more complex than the other formats because of the sheer size of its panels, which means it needs to be much more active and dynamic to make the level of noise necessary to achieve the intended impact.

With two major vintage, iconic brands collaborating, another challenge was to design 22 seconds of animation that would meet the expectations of both companies.

“It’s a delicate dance and you’ve got to make it fun and playful but you still have to satisfy two completely different brand voices at the same time,” Scirocco says.

Sixteen years of growing with the technology give leftchannel’s creative team both the intuitive and practical expertise to adapt experiential animation to virtually every application in use, for any project large or small.

“To create successful experiential animation, you have to understand the core of what makes one form of communication work versus another, and once you do you can make the applications work,“ he says. It’s also important to understand the goal of your message. Getting a reaction doesn’t necessarily mean you’re getting the right reaction. Make the message memorable.”

The Disney-Sunglass Hut Mickey Mouse birthday celebration project is a perfect fit for leftchannel, according to Scirocco.

“We’re animators at heart and we love the topic,” he says.

Leftchannel’s Ray-Ban + Disney celebration animation will continue to play at a variety of venues including the web and in stores for through out the holiday season and into 2019.

Disney’s Mickey Mouse birthday celebration coincides with the launch of a three-month, immersive experience called “Mickey: The True Original Exhibition" in Chelsea that will run through Feb. 10, 2019. The exhibition will pay homage to Mickey Mouse’s influence on pop culture and art over the past 90 years. The Disney-branded Ray-Ban Wayfarer sunglasses will be available at Disney theme parks and Sunglass Huts beginning November 8, 2018.


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WestJet’s Christmas Miracle Goes Global in Search of Unique Traditions



WestJet today unveiled its Christmas Advent calendar alongside its Uniting Through Traditions video, that showcase global traditions and the importance of spending time with the ones you love this holiday season.
Over a month, spanning 16 countries and six continents, Blue Santa took to WestJet's global skies to experience seasonal traditions and to spread holiday cheer. From Dec. 3-25, WestJet's Advent Calendar will showcase daily his discoveries from around the globe with the help from worldy WestJetters – and may include a few extra surprises in between. WestJet's Twitter feed and Facebook page will also be updated daily with WestJet's Advent calendar content.
During his journey Blue Santa also surprised special guests with magical reunion experiences in London, England in WestJet's Uniting Through Traditions video. The video features heart-warming reunions between Halifax parents and their far away daughter, a fun-loving Grande Prairie duo whose best friends live thousands of miles away and a long-distance couple with a story of true love.
"The storytelling in WestJet's Advent Calendar and Uniting Through Traditions video underscores that being with the ones you love during the holidays is the greatest tradition of all," said Richard Bartrem, WestJet's Vice-President Marketing Communications. "Since our first Christmas Miracle in 2013, WestJet's tradition has been to celebrate and promote the Christmas spirit with our guests through our caring culture. This year we're thrilled to be able to take our Canadian spirit to the world through Blue Santa's travels, while bringing some of the world's spirit back home with us to share."
Live until Dec. 31, WestJet followers are also encouraged to create their own reunions through WestJet's location finder. Participants can enter their location and the location of a loved one and WestJet will suggest a great place for them to reunite. By participating in the contest each guest will be entered to win round-trip economy airfare for two anywhere WestJet flies. Terms and conditions apply.
About WestJetTogether with WestJet's regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers affordable, flexible vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas. Members of the WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Members use WestJet dollars towards the purchase of flights and vacations packages to any WestJet destination with no blackout periods, and have access to Member Exclusive fares offering deals to WestJet destinations throughout our network and those of our partner airlines.
WestJet is proud to be recognized as Best Airline in Canada and Travellers' Choice winner – North America for 2017 and 2018 in the TripAdvisor Travellers' Choice awards for Airlines. The airline was also named the Travellers' Choice Winner – Economy, North America, 2018. All awards are based on authentic reviews from the travelling public on TripAdvisor, the world's largest travel site. We are one of very few airlines globally that does not commercially overbook.


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Beautiful Belle Film for Estee Lauder featuring Grace Elizabeth



Say yes to now with Beautiful Belle. Check out the campaign for Estee Lauder's newest fragrance, starring Grace Elizabeth. The scent is an irreverent blend of Lychee, Orange Flower, Gardenia and Marzipan Musk, spiriting you away and transforming your senses on your big day—or any day. Love Breaks All Rules, so why shouldn’t you?

Credits
Advert title: Beautiful Belle
Campaign Name: Love Breaks All Rules
Advertised brand: Estee Lauder
Media: Film
Executive Creative Director: Neel Majumder
Mode: Grace Elizabeth & Arthur Kulkov
Song: “Ooh La La” by Goldfrapp. Song Copyright WMG On Behalf of BMG Rights Management LLC
Published: August, 2018

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Photoneo Presentation

Photoneo presentation at Vision Show in Stuttgart, Germany, on Nov. 6-8, 2018 shows its Parallel Structured Light 3D camera concepts:

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