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UNICEF and GREY New York Partner on Education

Future Genius is the latest public service announcement from UNICEF USA. In the just released campaign video, UNICEF ambassador Lucy Liu, along with UNICEF partner Grey New York, brings to light the importance of education for everyone.With back to school season in full swing, it’s important to remember that education is necessary for every child in every country. Unfortunately, many families don’t have the money to provide their children with a proper education. That’s why UNICEF is encouraging those fortunate enough to donate a backpack that is Packed With Potential, filled with everything a child needs to remain educated and empowered. Please see the video: CREDITS:
Advertiser: UNICEF USA
Spot Title: UNICEF Pack to School
First Air Date: 9/18
Agency:  Grey NYC
Chief Creative Officer:  John Patroulis
Creative Director: Brian Platt and Samira Ansari
Art Director: Maria Barreto
Copywriter: Silvana Medukic
Agency Producer: Nina Roussarie
Agency Music Producer: David Steinberg
Production Company (location): Townhouse
Director: N/a
Director of Photography: N/a
Editor (person & company): Steve Reglis, Mary Hawkins, Jesus Sepulveda
Music/Sound Design (person & company): Townhouse / Asche & Spencer
Principal Talent: Lucy Liu

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Cactus Gets CommunityAmerica Credit Union to Show off Team Spirit in WE KC Campaign

Creative agency, Cactus, launched an integrated marketing campaign to promote CommunityAmerica Credit Union’s role as the Official Banking Partner of the Kansas City Chiefs.

Cactus is handling all strategy, creative and media for the regional effort, which is an integrated, long-term campaign and brand platform designed to significantly increase brand awareness through the seasonal NFL sponsorship, while also leveraging CommunityAmerica’s year-round commitment to Kansas City. Components include TV, print, digital, out-of-home and social media, which the shop will manage alongside CACU’s social team. They will also target Red Friday events before Chiefs’ home games. The campaign is anchored by four videos, which launched on Sept. 4.

The “WE KC” commercials show CommunityAmerica employees showcasing their team spirit. In one, an executive raises his arms in what appears to be a yawn or stretch, but his colleagues view it as The Wave. One worker faithfully executes the movement and it gets repeated throughout the office as if it were a sports stadium. In another, a receptionist tries to answer her phone while wearing giant foam fan fingers. Office workers pat each other’s’ butts, rattle off account numbers as if they were football plays and one-up each other with Chiefs’ bobbleheads, socks, T-shirts and more. Viewers are prompted to “Fan up with Chiefs checking.”

"We wanted a campaign that would reflect the values of CommunityAmerica Credit Union while promoting the Chiefs partnership in a friendly and playful way,” said Ainslie Fortune, VP, Client Services, “and we couldn’t be happier with how the ‘WE KC’ campaign has come together."

As a 75-year-old company and Kansas City staple, CommunityAmerica is ready to grow from middle tier to major player. The primary campaign goal is raising brand awareness.

Both a CACU mission statement and a rallying cry that leverages the Kansas City Chiefs sponsorship, “WE KC” is a recognition and celebration of the pride that the credit union shares with the community, and the fact that as a local non-profit, CACU’s greatest investment is in the community it was built to serve.

CommunityAmerica: Team Spirit

CommunityAmerica: Team Spirit from Cactus on Vimeo.

CommunityAmerica: One-Upped

CommunityAmerica: One-Upped from Cactus on Vimeo.

CommunityAmerica: Number One

CommunityAmerica: Number One from Cactus on Vimeo.

CommunityAmerica: Wave

CommunityAmerica: Wave from Cactus on Vimeo.

Client Credits
Client: CommunityAmerica Credit Union
Chief Executive Officer: Lisa Ginter
Chief Member Officer: Rick Schier
Vice President, Marketing: Matt Johnson
Marketing Manager, Creative Services: Jenny Nichols
Senior Content Strategist: Tara Bross
Graphic Designer: Garrett Rice
Digital Marketing Strategist: Eric Sorrentino
Director, Product Marketing & Insights: Geoff Taul
Communications Project Manager: Ashton Barker
Manager, Corporate Communications: Amanda Clark
Manager, Field Marketing and Partnerships: Kevin Lawson

Agency Credits
Advertising Agency: Cactus, Denver, CO (USA)
Founder & Chief Executive Officer: Joe Conrad
Partner & Chief Creative Officer: Norm Shearer
VP, Creative Director: Brian Watson
Art Director: Hailey Simon
Senior Copywriter: Shea Tullos
Production Director: Brooke Woodruff
Broadcast Producer: Martha Douglas
VP, Client Services: Ainslie Fortune
Account Supervisor: Jon Barnett
Strategic Director: Mike Lee
Strategist: Megan McCaslin
VP, Creative Operations: Lisa Van Someren
Associate Project Management Director: Jamie Sharp
Media Director: Diana Berry
Associate Media Director: Lisa Hubbard
Senior Media Buyer: Regina Pron
Media Planner / Buyer: Katie Harker
VP, Business Operations: Kris Byers
Office Manager: Cole Pelayo

Partner Credits
Director: Docter Twins
Editor: Jeff Wilson
Colorist: Herman Nieuwoudt
Audio Post: Coupe Studios
Sound Engineer: Greg McRae

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“This Is Our Ice” Campaign Builds on the Strong Community of NHL’s Minnesota Wild Fans

ICF Olson recently partnered with NHL team, the Minnesota Wild, to create a heartwarming and unique campaign for their upcoming season, aimed at bringing together their diehard fans, engaging new fans, and overall, creating a stronger sense of community. ICF Olson understood that in order to do this, they needed to find a shared passion amongst all Minnesotans, and leverage this commonality to strengthen their connection and loyalty to the Minnesota Wild team. The result was “This Is Our Ice” – a campaign that went beyond marketing and built an entirely new tradition: inviting people from all over the state to bring their own water – whether from a local lake, pond or stream – to create the new ice surface at the Xcel Energy Center for the Minnesota Wild players to play on throughout the season. ICF Olson understood that Minnesotans, coming from the land of 10,000 lakes, truly revere the state’s water and this new tradition would honor those lakes, ponds and rivers, while providing fans with a unique opportunity to feel as if they were contributing directly to their favorite sports team. You can view their promo video below, which were all shot and edited by ICF Olson. The campaign ran across broadcast TV, pre-roll, paid social, display banners, in-arena, arena OOH and PR.

Client: Minnesota Wild
                  Matt Majka, President
                  Mitch Helgerson, SVP, Marketing and Ticket Sales
                  John Maher, VP, Brand, Broadcast & Production
                  Matt Minnichsoffer, Manager, Web and Creative Services
                  Bridget Johnson, Senior Marketing Manager
                  Phil Ervin, Digital Managing Editor/Content Strategist
                  Maggie Kukar, Senior Manager, Broadcasting and Production
                  Paul Loomis, Manager, Game Presentation
                  Aaron Sickman, Media Relations Director
Agency: Olson
                  Tom Lord, Creative Director
 Corey Price, Designer / Art Director
                  Derek Pletch, Copywriter
                  Jeremy Pinches, Account Director
                  Meredith Engelen, Associate Strategy Director
                  Ryan O’Hara Theisen, Integrated Production Director
                  Abby Stavig, Sr. Producer & Line Producer
                  Kirsten O’Callaghan, Sr. Producer
                  Steve Peckham, General Manager/SVP, Olson Engage
                  Caroline Geiser, Account Director, PR
                  Abby Kiefer, Associate Project Manager
Production Company: Olson
                  Ryan O’Hara Theisen – Director
                  Cody Brown – Editor

Music – Marmoset
                  Recording Studio + Mix – Echo Boys
                  Color Correction – MPC NY through Ditch

Chris Hadland – Director of Photography
                  Steve Speers – Director of Photography
                  Michael Welsh / Sky Candy Studios – Drone + Operator
                  Nathan Armstrong – Assistant Camera / VTR
                  Chris Savage – Assistant Camera
                  Matt Muegge – Gaffer
                  Jeff Fischer – Grip
                  Bill Draheim – Grip
                  Jesse VanDenElzen – Production Assistant
                  Camera Rental – Cinemechanics
                 Grip Electric Equipment – Cinequipt

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