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Elisabeth Moss wants you to know these 16 facts!

Elisabeth Moss is the actress you see in the series The Handmaid’s Tale. She is absolutely great in the series and she gives you chills with the way she portrays her part as June. These are some facts you should know about her! Her full name is Elisabeth Singleton Moss.She was born in July 24, […]

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15 facts about Troye Sivan you can find out today!

You can «dance to this» with  Troye Sivan. You have probably heard the song ‘’Dance to this’’ by Troye Sivan and Ariana Grande, right? Well, the song is a huge hit and we really like the tune of it… So, if you are wondering who is Troye Sivan you can look at these facts! His […]

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Canada’s Deep Diversity DNA on Display at Global Creative Summit


Days after the world watches Toronto’s TIFF Lightbox for the best and brightest of the film industry, the venue’s focus will shift to diversity and inclusion for the world’s best and brightest creatives. Based on Canada’s long history and success with organic, true and authentically inclusive creative, Canada is the rightful home for global creatives to discuss, debate and dissect diversity and inclusion.

In October,  the 
ICA’s inaugural I.D.E.A. Diversity and Inclusion Summit will present fearless and passionate advocates of inclusion like:
·      Jen Agg – Restaurateur, Best Selling Author.
·      Cindy Gallop - Bestselling Author, Adwoman Extraordinaire and Consummate Badass.
·      Lisen Stromberg - Author, Journalist and Cultural Innovation Consultant.

“We are open for business in Canada, and frankly we are leading the world in delivering true diversity in marketing. We want the world to take notice, learn from us and bring their business here,” said Scott Knox, President and CEO of the Institute of Communication Agencies (ICA). “While we watch divisions in the UK (Brexit) and the USA (Trump) become gulf-like, we’re still seeing diverse, authentic ads out of Canada that would never run in either country.”  

As the advertising sector faces increasing pressure to improve diversity based on the demands of major global brands like P&G, Unilever, General Mills and PepsiCO, the I.D.E.A. summit will assemble thought leaders and advocates from around the world to talk action and solutions.

Hosted and MC’d by 
Contagious, the I.D.E.A. summit will explore inclusion and diversity topics in groundbreaking sessions such as:

·      World Class Ideas and Creativity
·      Brand Bravery
·      Brand Authenticity in Community Engagement
·      Inclusivity: The Truly Authentic Employee
·      Modern Masculinity

The I.D.E.A Summit will also feature exclusive sessions with the C-Suite leaders of Canada’s most influential organizations including:

·      Twitter (Brands can’t afford to be tone deaf: leading with a larger purpose and cutting through with credibility)
·      Google
·      Facebook
·      Rogers Media

The ICA’s I.D.E.A. Summit is the first event to be granted full access to the Tiff Bell Lightbox venue and will take place from October 1-3 – educating brands, agencies and agency partners from around the world on the best practices for diversity and inclusion.

“You only need to look at last year’s 
Kendall Jenner/Pepsi ‘protest’ ad to see that brands can sometimes be out of touch with inclusion and diversity issues and struggle to present them in an authentic way,” added Knox. “Canada has a rich history of  inclusion and we want to bring that knowledge and awareness to the global advertising community through our I.D.E.A. Summit.”

ABOUT THE ICA
The Institute of Communication Agencies (ICA) is a non-profit association representing Canada’s advertising, marketing, media, & public relations agencies. ICA member agencies account for over 75 per cent of all national advertising in Canada, with an economic impact worth more than $19 billion annually. Revitalized & under new leadership, the ICA’s mission is to positively amplify, protect, & transform the agency sector of the marketing communications industry. Advancing thought leadership, higher standards & best practices, the ICA serves its membership as a progressive source of information, advice, training, & advocacy. Follow the ICA on Twitter @ICACanada.


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Amex Debuts New Ad Campaign with Lin-Manuel Miranda


Today, as part of the next phase of American Express’ new global brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It”, the company has debuted a new ad campaign with new global brand ambassador Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and an inspiration to all.

To tell a powerful backing story about how American Express backs people as they do business and live life, the company partnered with Lin-Manuel to feature his own story about how his community of Washington Heights, New York fueled his personal and professional growth – and how American Express has had his back along the way since 1996 when he became a Card Member.

Lin-Manuel was closely involved in this project from the very beginning, infusing many personal insights and values into it. By enlisting his family and friends to be a part of the campaign, Lin-Manuel enabled American Express to inspire organic moments during the shoot, helping to make it memorable and impactful. The soundtrack of the spot, "Mañana," was actually written by Lin-Manuel during the multi-day shoot.

American Express is debuting the English version of the ads timed to its major presence at the US Open Tennis, and will roll out a Spanish version with media such as Telemundo in the days following.




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Emmy Rossum: 16 facts about the actress!

These are some facts you should know about her! Emmy Rossum is a Hollywood actress and she is best known for her role in the series ‘’Shameless’’. These are some facts you should know about her! Her full name is Emmanuelle Grey Rossum. She was born in September 12, 1986. Her mother is Jewish (of […]

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