BTS is the K-pop band everybody knows! They are a global sensation and they have a lot of fans all over the world which are called ‘’The army’’. These are some facts you should find out about BTS! BTS is a boy group and it has seven members.The members are: Jin , Suga, J-Hope , […]Read More »
SystemPlus Consulting compares ambient light sensors (ALS) and proximity sensors design in several generations of Apple and Samsung smartphones: Samsung Galaxy S7, S8, and S9 and Apple iPhone 7, 8, and X:"Samsung has chosen to combine the two sensors i...Read More »
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Nespresso unveils its latest campaign which launches its new Master Origin range. The brand teamed up with JWT, Hogarth, and Gramercy Park Studios to create the series of beautifully crafted films and digital animated spots.
Directed by duo Trunk (AKA Will Billany and Steve Middleditch), the visually-stunning films reveal the inspiration and craft behind Master Origin’s five distinct new flavours, which are sourced from Indonesia, Ethiopia, Columbia, India and Nicaragua. The 30-second TVC shines a light on the unique harvesting and processing methods practiced by a local coffee farmer based in an Indonesian rainforest. The incredible shots - which were captured mainly on location in Indonesia, with additional drone footage taking place in Colombia, Mexico, India, and Nicaragua - are made even more vivid in the grade. The vibrant colour palette immerses viewers in the lush green foliage of the rainforest and rich warmth of the beans while the edit highlights the farmer’s close connection to the land and the intricacies of his time-honed craft.
London-based full-service post-production facility, Gramercy Park Studios, completed the offline, colour grading, and sound design of the TVCs, as well as VFX, creation and animation of the CG capsules.
Richard Ireland, Managing Director at GPS, says: “This campaign is key to Nespresso’s launch of their new Master Origin range. We had to ensure that we did justice to some beautiful creative and visuals from J Walter Thompson and the directors. The multi-faceted nature of the campaign, combined with multiple shoots and numerous cameras and file formats, meant the spots really benefited from our end-to-end approach to post-production, where we were able to keep the creative front and centre.
Gramercy Park Studios also completed 6 animated digital films, launching on Facebook, that utilise a modern take on the classical Trompe L’oeil technique, an art technique that uses realistic imagery to create three-dimensional illusions. These form ‘takeover’ style videos that break the fourth wall as they appear to take over a user’s app. GPS finished the films in post and crafted the animations using Flame and After Effects.
The campaign launches globally on TV and online, from 27th August. It is supported by two 20-second and 15-second cut downs, 90-second retail edits, idents, plus pushes through social and digital.
About Gramercy Park Studios
Gramercy Park Studios is an integrated facility born to bring ideas to life in an adaptable and creative environment. Our award-winning talent in VFX, Colour Grading, Design, Editing, Sound Design and Production sit under one roof to provide end to end services for the advertising and creative industries. We collaborate with our clients to craft campaigns across multiple platforms and disciplines, adopting an innovative and agile approach to creative and post-production processes. To find out more about Gramercy Park Studios, visit http://www.gramercyparkstudios.com/
Creative Agency: JWT (Pete Davies and Adam Rimmer)
Production Agency: Hogarth (Carrie Moores and Toby Tobias)
Director = Trunk AKA Will Billany and Steve Middleditch (TV and retail); Myles New (retail and digital)
Post Production Company: Gramercy Park Studios
Edit = Joe McNally (with Dan Petiafo)
Colour grading = Ben Rogers
VFX = Stephen Miller
3D = Ben Parry / Jonathan Watkins
Sound Design = Sam Cross
Post Producer = Richard Donaghue
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"Way-stop” tourism campaign targets car-trippers headed somewhere else.
Raleigh, N.C.,—Breaking this month, a video campaign for the Fayetteville Area Convention & Visitors Bureau, created by The Republik, Raleigh, takes a patriotic approach to promoting tourism. So patriotic, in fact, that tourism (or “visit” or “stay” or “come”) is never mentioned, nor are any attractions shown.
Because basically, there aren’t any. Fayetteville, a military town, does not have the attractions to make it a “destination.” It does, though, have a reputation for patriotism and the campaign aims to build on that to make the town an appealing stop-over, for a meal, or maybe the night (“a two-night stay would be a home run,” says executive creative director Robert Shaw West), for travelers on the I-95 corridor, perhaps on their way to Florida.
In nine short (approximately 45-second) videos, George Washington, Abe Lincoln and Lady Liberty, each in his or her own (silly) way, personifies an American value that you might like to feel more of. George says “be courageous”; like the young girl who jumps off a diving board as he swims below. Abe says “be peaceful”; he does yoga. And Ms. Liberty, an outsider with a very American joie de vivre, wants you to “be free”; as she sure seems while line dancing or riding a mechanical bull. The campaign is titled “America Groupies.”
The videos, targeting young car travelers, 25 – 40, from the Northeast corridor and west to Cincinnati and Chicago, are supported by promoted posts on Facebook and Twitter. They are designed to be shared by local bloggers (especially military moms and spouses), area businesses and social media audiences any time a humorous, patriotic view might be relevant. Also, the three online characters will Tweet and post under the @AmericaGroupies handle. They will engage especially with large news and celebrity accounts.
Additional characters, after the launch are planned. (Did you know that of America’s 15 Fayettevilles, Fayetteville, N.C. is the only one visited by their heroic namesake, the Marquis de Lafayette?)
Lady Liberty, Hog Heaven
Lady Liberty, I'm a Cowgirl, Baby
Abe Lincoln, NamasteABE
Abe Lincoln, Care-oke
Abe Lincoln, Free Hugs
George Washington, Hit Me With Your Best Shot
George Washington, Go Ahead and Jump
George Washington, Don't Let Me Down
About the Fayetteville Area Convention & Visitors Bureau
The Fayetteville Area Convention & Visitors Bureau is a private, not-for-profit organization responsible for positioning Cumberland County, N.C. as a destination for conventions, tournaments and individual travel. www.VisitFayettevilleNC.com
About the Republik
The Republik is a Raleigh-based, employee-owned advertising/branding agency. Other clients include the Bayer, Hilton Curio Collection, International Zinc Association, Organic Transit, Modern Surfaces, FHI (Frieght Handlers Incorporated), Hanwha L&C Surfaces, Alamo Drafthouse, 21c Museum Hotel, Boy Scouts of America Occoneechee Council, First Flight Venture Center and The Franklin. therepublik.net
Fayetteville Area Convention & Visitors Bureau, Cumberland County, N.C.
private, not-for-profit VisitFayettevilleNC.com
The Republik, Raleigh, N.C.
ECD: Robert Shaw West
ACD/AD: Matt Shapiro
CW/Account Sup.: Jason Evans
Dir./Producer: Mark Scoggins
Social Media Sup.: Melinda Jackson
Strategic Director: Dwayne Fry
PR Dir.: Rachel Wells
Josh Pect is a well-known actor since childhood! If you watched ‘’Josh and Drake’’ on Nickelodeon, then you defiantly know this lad and guess what? News has it that he going to be a dad and he shared this happy fact with all his good friends, including his old co-star, Drake Bell. These are some […]Read More »
So, America’s Got Talent season 13 has aired and the judges: Simon Cowell, Mel B, Heidi Klum and Howard Mandel were ready to face all the acts and discover the next talent. The judges were really imprest with the performance of Michael Ketterer and Simon Cowell pressed the Golden buzzer. The audience and the […]Read More »