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LFoundry Presentation

Cern publishes LFoundry presentation "Technology development of CMOS Image sensors" by Andrea Del Monte. The presentation starts with the company somewhat entangled history leading to the recent acquisition by Wuxi Xichanweixin Semiconductor:

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60 facts about the supermodel Adriana Lima!

Adriana Lima is one of the most influential models in the industry. Her career is astonishing. Many younger girls wanna be like Adriana Lima when they grow up, not only because of her stunning look but also because of her career and achievements. So let’s dive into Adriana Lima’s life and find out why! She […]

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Manor & BETC Digital Launch the Third Film of their Christmas Saga



Manor and its agency BETC release another touching Christmas ad, “The Guardians”. This year’s film captures the festive spirit as Elfred and his team are faced with new challenges.

We are once again allowed a glimpse behind the scenes as the elves prepare for Christmas. To their surprise, one house is not ready. Something has clearly kept the family from preparing everything, but what? It’s up to the elves, curious and quirky as ever—and with a little help from Manor, of course—to try and save Christmas, giving this new family a celebration they will never forget.

After the success of previous films “The Drawing” and “The Gift”, Manor does not disappoint, creating a film fused with excitement and tenderness.

The elves are once again brought to life by Kevin Grady, director at AgainstAllOdds, a now multi award-winning production company after the success of their film “Justino” in 2016.

BETC Digital developed a completely integrated 360° campaign for this film, accessible from the 14 November on TV, cinema, print products, SoMe, CRM and holiday merchandising.

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German Supermarket PENNY Encourage People To Rediscover Their Inner Child



This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’.

PENNY’s first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill. The joyful spot has struck a chord with the public and already has more than 10 million views: https://youtu.be/pJ8f5plLbiw.

Motivated by a desire to find reassurance in the current climate of political, economical and environmental uncertainty in Germany and globally, PENNY and lead agency Serviceplan Campaign wanted to create a Christmas campaign that would provide some relief from the problems of contemporary society.

Consequently, ‘Christmas is for Children: So for all of us’ is the message of the PENNY Christmas 2019 campaign, which embraces Christmas as a time for people to return to a more naïve and positive outlook on life – in the same way that children do. The campaign is about to getting back your inner child and seeing how this can change your life. Why PENNY? Because the customers at PENNY are no strangers to the difficulties that life can pose, and PENNY hopes to alleviate some of those difficulties.

The motto of the PENNY 2019 Christmas campaign is ‘Christmas is for Children: So for all of us’, and follows the successful 2018 and 2017 Christmas films from Serviceplan Campaign. Intended to make people forget their fears and worries and view Christmas again with the carefree attitude of a child, the heart of the campaign is an online film directed by Stuart McIntyre with Production from ANORAK films.

We Are Walker reinterpreted the Alphaville track „Forever Young“ with the voice of a child, to complement the theme of the PENNY film. In addition to the film, print motifs will be shown in PENNY's own media channels. The PENNY Instagram Channel will also feature the #KindBleibenChallenge in which PENNY, together with influencers, calls on adults to be children again for a moment. The three Challenge winners can look forward to a trip to Disneyland.

Christoph Everke, Creative Managing Director of Serviceplan Campaign commented: "Not all of us are parents. But we are all children. Sometimes we seem to forget that. The film and the song 'Forever Young' are intended to give people the opportunity to reflect on their childhood".

Stefan Magel, Divisional Director Trading Germany REWE Group and COO of PENNY added: "As a discount store at the heart of people's lives, it is important to us to give something back to our customers. Christmas makes it easy for us to feel the anticipation and the childlike excitement. Being able to be a child again is a gift to which we all share the message: 'Christmas is for children. So for all of us".

For further information go to: http://sp-url.com/penny-xmas19-en

CREDITS
Client: PENNY
Agency: Campaign Serviceplan
Christoph Everke - Managing Director
Matthias Schuster - Creative Director
Moritz Dornig - Creative Director
Laura Müller Rossbach - Creative Director
Alessia Coschignano - Senior Copywriter
Elena Sorokova - Junior Art Director
Philipp Stremlau - Junior Copywriter
Marina Ludwig - Account Director
Julia Leibetseder - Account Manager

Neverst GmbH
Aisha Blackwell - Executive Producer
Jochen Hirt - Senior Producer
Madeleine Benning - Production Assistant

Achtung! Mary Düsseldorf
Babette Kemper - Managing Director
Kathleen Kleibrink - Strategy & Editing

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Macquarie Research on Smartphone Camera Trends

IFNews quotes Macquarie Research "surveyed a total of 132 smartphones launched in 2019 by the top 6 vendors – Samsung, Huawei, Apple, OPPO / Realme, vivo and Xiaomi. There are 489 cameras in total or an average of 3.7 cameras per device, with 1.0 front...

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