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Havas Canada Creates Farmvertising for Greenfield Natural Meat Co.




To launch their latest product from Greenfield Natural Meat Co., Havas Canada created their newest campaign which focuses on their philosophy that they exist to make a better world by making meat right. Greenfield Natural Meat Co. products are from animals that are raised in a more natural way, without any antibiotics, hormones or anything artificial whatsoever. The meat is from animals that are fed a 100% vegetarian feed and are Humanely Raised.

Because everything that Greenfield does is natural, their ads should be, too. In a :60 spot, Farmvertising, Greenfield Natural Meat Co. carved the world’s first sustainable billboard onto a 70-acre hay field in Manitoba – the largest billboard that’s ever been created.

Greenfield wants consumers to know that they treat their animals with care and not antibiotics, aiming to remind consumers that they do things differently.

They also produced a series of ads on fully recycled materials and other sustainable ideas. They even bought carbon offset credits to eliminate the effects of the drones and helicopter needed to shoot the video and TVC. The work, which was produced in-house at Havas Canada, will run on social and digital channels, and include OOH components. The spot will begin running in Canada in April and run in the U.S. in mid-May with a heavy push in Florida and Chicago.

CREATIVE CREDITS:
Ad Agency: Havas, Canada
Music/Song: "All Around Me" by Brock Tyler

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Dell Technologies new Digital Transformation Social Campaign: Fairy Godmother, Genie, Santa’s Elves




Everyone thinks digital transformation in companies just magically happens. Like devices just start instantly talking to each other. And cloud infrastructures appear out of thin air. But that couldn't be farther from the truth. It takes hard work, dedication and really smart people to get it all done. And it's what Dell Technologies hopes to remind us all that it's what they do everyday.

Dell created a new, social campaign that humorously proves the point. In each scenario, a powerful, magical being (or beings) has been hired by a business to make digital transformation happen. Unfortunately, in each case, their formidable powers prove thoroughly and hilariously ineffective at getting the job done.





CREATIVE CREDITS:
N/A

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Castiga o placa video Sapphire RX560

Distribuie si prietenilor tai concursul Ce trebuie sa faci pentru a castiga premiul?  Tot ce trebuie sa faci este sa fi fan al paginii de Facebook Zona IT si AMD Romania si sa dai share si like postarea concursului, pentru mai multe sanse de castig comentati cu #zonait. Castigatorul va …

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Zoey Deutch Trivia: 32 fun facts about the actress!

Zoey Deutch is an American actress. Let’s see some amazing facts and trivia about her! 1.Her full name is Zoey Francis Thompson Deutch. 2. She was born November 10, 1994. 3. Zoey Deutch was born in Los Angeles, California, to actress Lea Thompson and director Howard Deutch. 4. Her sister, Madelyn Deutch, is also an […]

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Nebuni la zugravit

O echipă de zugravi a primit sarcina să zugrăvească spitalul de nebuni. Unul dintre ei se duce la director şi-i spune: – Daţi-mi doi nebuni, mai puţin nebuni, ca să ne ţină scările. Primesc ajutoare şi apoi se pun la treabă. Când zugravii erau sus, unul dintre nebuni zice: – Ţine-te de bidinea, că eu […]

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Nebuni la zugravit

O echipă de zugravi a primit sarcina să zugrăvească spitalul de nebuni. Unul dintre ei se duce la director şi-i spune: – Daţi-mi doi nebuni, mai puţin nebuni, ca să ne ţină scările. Primesc ajutoare şi apoi se pun la treabă. Când zugravii erau sus, unul dintre nebuni zice: – Ţine-te de bidinea, că eu […]

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