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Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

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Egg Films’ Kyle Lewis Directs ‘Ungovernable’ BMW Commercial




Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2.

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films - the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel at https://eggfilms.tv/south-african-commercials-director/kyle-lewis/.

Credits:
:: agency: OpenCo

:: agency producer: Angela Cockburn
:: creative director: Kyle Schoeman
:: copywriter: Nicola Sprawson
:: client service: Raphael Gaving
:: production company: Egg Films
:: director of photography: Willie Nel from Exposure Crew
:: production producer: William Nicholson
:: executive producer: Colin Howard
:: post production co: Post Modern
:: editor: Jade Bowyer
:: colourist: Craig Simonetti
:: music: Tapiwa Musvosvi
:: wardrobe stylist: Nola Williams
:: art director: Gerhard Van Zyl
:: production manager: Laura d’Amore
:: production co-ordinator: Tsholofelo Tselaemang
:: 2nd camera DOP: Diego Ollivier
:: sound designer: Sean Jefferis

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Rooney, Crouch and Benitez Star in Digital Campaign to Promote New Premier League Primary Stars Resources



Wayne Rooney, Peter Crouch and Rafa Benitez are among the stars taking part in the Premier League’s new marketing campaign ‘Best Lesson Ever’ to promote its Premier League Primary Stars education programme.

The Premier League has today launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years.

The Premier League is now extending Premier League Primary Stars to include football-themed educational activities to use at home, as well as an interactive online game featuring players from every Premier League club. This will complement the existing teaching resources which use football to inspire primary school children in maths, English, PE and PSHE.

A star-studded Premier League cast feature in the ‘Best Lesson Ever’ campaign, which comprises of three videos featuring footballers from Everton FC, Newcastle United FC and Stoke City FC surprising local primary school children in Maths, English and PE lessons.

In the first of the three films, Everton’s Wayne Rooney, Theo Walcott and Davy Klaassen surprise a group of primary school children by delivering a maths lesson they will never forget. Subsequent films show Stoke City’s Peter Crouch taking on the role of a PE teacher and performing the robot in a lesson with a difference and Newcastle United’s Rafa Benitez, Ayoze Perez, Massadio Haidara, Florian Lejeune, Christian Atsu and Javier Manquillo making spelling more exciting by bringing a Premier League touch to an English lesson.

The new Premier League Primary Stars campaign will build upon the League’s previous successful integrated marketing campaigns that ran across TV, cinema, radio, digital and social media during Spring and Autumn 2017.

The aim of the latest campaign is to drive deeper levels of engagement and build advocacy among parents and teachers, resulting in media spend being focussed on YouTube, Facebook and Instagram alongside Digital Display, Skins and Search. Media partnerships with Bauer Media’s commercial radio stations - including Magic Radio and Bauer’s regional network - and leading parenting blogger network Mumsnet will be used to drive further engagement.

The ‘Best Lesson Ever’ videos have been directed by Jo Tanner with the campaign produced by advertising agency Y&R London.

Media planning and buying was managed by Wavemaker.

Richard Masters, Managing Director at the Premier League, said: “We are proud of the impact Premier League Primary Stars has had during its first year and this campaign highlights the positive role our clubs and their players have in inspiring children to learn.

“We hope this campaign will engage parents as well as teachers and result in more primary schoolchildren benefitting from the programme.”

“The Premier League is renowned internationally for its entertainment and drama,” said Jim Bolton, Deputy ECD of Y&R London, “but we wanted to shine a spotlight on the work they do away from the pitch, how they are using the power of the Premier League to inspire a generation of primary school children.”

Inspire your children to learn. Visit www.plprimarystars.com for free educational resources and games.



About Premier League Primary Stars
Premier League Primary Stars is a national primary school programme that uses the appeal of the Premier League and professional football clubs to inspire children to learn, be active and develop important life skills. Clubs provide in-school support to teachers, delivering educational sessions to schools in their communities. Free teaching materials ensure the rounded programme, which covers everything from PE and maths to resilience and teamwork, is available to every primary school in England & Wales.

The Premier League currently funds 101 Premier League, English Football League and National League clubs in England and Wales to provide in-school support for teachers.

For more information or to register, visit: www.plprimarystars.com.

CREDITS:

Client: Premier League
Head of Marketing: Craig Edmondson

Agency: Y&R London
Chief Creative Officer: Jon Burley
Creative Director: Jim Bolton
Creatives: Sophie Taylor & Joyce Kremer
Business Director: Ben Van der Gucht
Account Manager: Amun Grewal
Strategy Director: Ross Cameron
Strategist: Josh Taylor-Dadds
Producer: Charlotte Jude
Assistant Producer: Elena Di Maria
Designers: Chris Willis & Aaron Moss

Production Company: Y&R Productions
Director: Jo Tanner
Director of Photography: Federico Alfonzo
Producer: Karen Durham

Editing house: Hogarth
Editor & online artist: Tony Whetnall

Sound design:
Lead sound: David Lazaro

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Google’s US Data Centers

Google’s data centers are the physical infrastructure that supports the Cloud and keeps Google products running 24/7. Learn how Google’s US data center investments contribute significantly to job growth and income gains at both the national and state level. Learn more at

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