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mortierbrigade is Taming Cockroaches for Hans Anders


A few months ago, mortierbrigade announced its association with Hans Anders. Today, the agency is presenting its first major campaign for the optician. The message is clear: Hans Anders is not like the others. And an optician that is not like the others deserves a campaign that is like no other. This is the position around which the creatives cooked up three crazy stories. Two initial films have already been made and a third should be available at the end of October.

Hans Anders believes that everybody should be entitled to glasses. That is why their range is made up of quality glasses at unbeatable prices. But hang on, if glasses are cheaper at Hans Anders, we could very well wonder what the other opticians are doing with the extra money that they are taking from their customers…

On the basis of this existential question mortierbrigade developed a campaign composed of three films, each one wackier than the other. Whether a boot camp for cockroaches, handling small print or trampolines and hailstones. Jens Mortier, Creative Director and Founding Partner at mortierbrigade: “If we were able to come up with this campaign, then it’s mainly because we have a client who is extremely open to creativity and is prepared to shake up the codes in operation in the sector.” The wacky creative narrative is further enriched by the meticulous production from the director Jeroen Annokkee.

In terms of production, it was genuinely titanic work, because all of the sets were built in studio. The idea was to create a very specific and recognisable atmosphere for Hans Anders. And to give even more depth and reality to the different stories, mortierbrigade and Czar surrounded themselves with very specific profiles. Jens adds: “It was truly fun to make and very challenging. I have to admit that it’s the first time in my career that I worked with cockroach breeders. It’s a hobby that is, how can I put it… quite surprising.”

Hans Anders - Cockroaches



Hans Anders - Small Print



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Finger Music NY Coordinates 70 Different Musicians to Play the Iconic ‘Rhapsody in Blue’ Across Multiple Musical Cultures



United Airlines release a new ad ‘World Orchestra’ which demonstrates their global reach with an ambitious application of music from cultures around the world. Finger Music NY were brought on board to coordinate the impressive orchestral feat.

From Houston to Mumbai, Chicago to Honolulu, Lisbon to Tokyo, Munich to San Francisco, the 30-second spot draws on local musical influences, in each culture, to play the famous music that has become United’s trademark.

To produce a piece with so many different moving parts, visual and sonic, Creative Director and Music Consultant at Finger Music, Dave Hodge, was brought into the creative process for the ad early on. To ensure each element of the film was in perfect synchronisation with the iconic track, musical details had to be carefully considered from start to finish.

“We had 70 different musicians, including a full orchestra, different instruments from different cultures, and seven scenes to coordinate. To make this sound like one fluid piece of music, we had to be on set to ensure that the sync between the actors’ movements playing the music work seamlessly with exact fluid camera moves at precisely the right time,” explains Finger Music’s Dave Hodge

An extensive pre-production process was required. The musical elements of the film were pre-recorded, so it was important the actors were not only the right fit for the spot but looked natural playing their designated instruments.

Dave adds: “To convey the iconic nature of this piece, we needed the right instruments and the right people to play them. We stepped in on casting because we needed actors who looked the most comfortable playing the chosen instruments or the whole thing would have looked slightly off. Fortunately, most of the actors we worked with were naturals.”

The film is available on YouTube and will run on TV, Social and OOH.

About Finger Music
In 2002, Executive Producer/Partner John Murrell established an innovative, top quality music and sound design company. Two years later, Murrell teamed up with Creative Director/Partner Dave Hodge to build on Murrell’s vision and grow the company’s global roster of ad savvy composers, well known recording artists, film composers, and feature film sound designers. Finger Music & Sound Design (Finger) was born. Finger provides bespoke musical solutions, completely customized to fit its clients’ unique needs. With offices in London, New York, and Los Angeles, Finger continues to partner with the world’s premier advertising agencies and producers to create innovative award-winning audio for commercials, films, television, new media and video games.

Credits
Client: United Airlines
Agency: MxGarry Bowen
Production Company: Pretty Bird
Director: Max Malkin
Music Company: Finger Music
Music Consultant: Dave Hodge
Creative Director (Music): Dave Hodge
Executive Producer: Ewa Miller

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