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Ultrafast Imaging at ULITIMA 2018

ULITIMA 2018 forum held on Sept 11-14 at Argonne National Laboratory, IL, was devoted to ultrafast imaging and particle tracking, novel data collection schemes through sparse sensing, hardware performance enhanced by computational and other novel metho...

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Multi-Collection-Gate 25 Mfps Sensor

MDPI publishes a joint paper by Vietnam National University, Hanoi University of Science and Technology, Imec, Ritsumeikan University, and Kindai University "An Image Signal Accumulation Multi-Collection-Gate Image Sensor Operating at 25 Mfps with 32 ×...

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NFL Premieres ‘Get Ready to Celebrate’ Campaign Starring Andy Garcia and J.B. Smoove


The National Football League (NFL) premieres a new multi-platform ad campaign "Get Ready to Celebrate" to kick off the new season on Sunday Night Football's heated matchup between the New York Giants and the Dallas Cowboys on 9/16.

The campaign, created by Grey New York, hones in on the popularity and creativity of the touchdown celebrations sweeping the league. With the pressure on to shine, players reach out to high-powered celebrity coaches from Hollywood and elsewhere to polish up their end zone prowess.

In Sunday's debut spot, one unlikely coach, Andy Garcia, the Oscar-nominated actor from "The Godfather Part III," is enlisted by Toddy Gurley of the Los Angeles Rams. Garcia channels his inner tough guy, complete with mysterious burner phone, and provides unexpected musical advice for the running back's touchdown performance.

NFL - Burner Phone


In a second spot, J.B. Smoove, the comedian best known for HBO's "Curb Your Enthusiasm" and "SNL," teams up with Christian McCaffrey of the Carolina Panthers. In a fast-talking monologue he advises the running back to unleash his best Panther animal magnetism during the touchdown dance. (Catwalk :30) The commercial airs online and ingame later in the season.

NFL - Catwalk



Sam Howard, Director of NFL Advertising, said, "Celebrations have become something our fans look forward to, something new to savor after a score."

New commercials will feature even more celebrity coaches helping players crack their celebrations as the season unfolds. The integrated campaign, part of a broader League and media effort focusing on the joy of touchdown celebrations, includes online video, social media, public relations and team activations as well as network television.
A teaser ad, already airing, is a light-hearted tribute to players who use their precious free time to up their celebration game. The spot features Jay Ajayi (Philadelphia Eagles), Christian McCaffrey (Carolina Panthers), Todd Gurley (Los Angeles Rams) and DeAndre Hopkins (Houston Texans). Their competitive spirit makes up for what they lack in dance skills.

Last season set the bar high for touchdown celebrations as immortalized by the NFL's "Dirty Dancing" parody starring Odell Beckham, Jr. and Eli Manning. The commercial, which aired on Super Bowl LII, became one of the big game's most famous commercials ever.

CREDITS

GREY
John Patroulis – Worldwide Chief Creative Officer
Jeff Stamp – Deputy Chief Creative Officer
Mike Cicale – Creative Director
Fanny Josefsson – Senior Copywriter
Ilana Wolstein – Senior Art Director
Raya Rios – Project Manager

Brian Weston – EVP, Global Account Director
Elizabeth Gilchrist – SVP, Account Director
Claire de Lannoy – Account Supervisor
Catherine Sullivan – Account Executive

Tony Lederer – Executive Strategy Director, Content + Activation
Bryce Mathias – Senior Content Architect
Nicolas Pilaprat – Senior Planner


TOWNHOUSE PRODUCTION
James McPherson – Chief Production Officer, NA
Tania Salter – Head of Integrated Production
Alison Horn – VP, Executive Integrated Producer
Elizabeth Auwaerter – Production Coordinator
Diane Wolfe – VP, Executive Business Affairs Manager
Leland Drake – Music Producer


BISCUIT FILMWORKS – PRODUCTION COMPANY
Aaron Stoller – Director
Shawn Lacy – Partner/Managing Director
Holly Vega – Executive Producer
Mala Vasan – Producer
Mercedes Allen-Sarria / Rachel Glaub – Head of Production
Sebastian Pfaffenbichler – Director of Photography
Shepherd Frankel – Production Designer (Getting Ready To Celebrate)
Tim Moen – Production Designer (Burner Phone + Catwalk)


ARCADE EDIT – EDITORIAL COMPANY
Paul Martinez – Editor (Get Ready To Celebrate :60/:30)
Dave Anderson – Editor (Burner Phone :30 + Catwalk :30)


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The One Club for Creativity and Diageo North America Announce Partnership to Recognize and Promote Diversity, Inclusion and Gender Equality Among Young Global Creatives


The One Club for Creativity, a leading global non-profit organization celebrating creative excellence in advertising and design, and Diageo North America today announced a significant partnership to recognize and promote diversity, inclusion and gender equality among young creatives around the world.

The partnership ties in with The One Club’s Young Guns program, which for more than 20 years has served as the industry’s only international, cross-disciplinary, portfolio-based awards competition that identifies today’s vanguard of globally and culturally diverse creative professionals 30 years of age and under.

The first component of the partnership is the Diageo-Young Guns Diversity & Inclusion Award, kicking off this fall. Teams at Diageo North America and The One Club will review portfolios of all Young Guns 16 global finalists and select a winner of the new award.

That winner, to be announced at the Young Guns 16 ceremony and party on November 15, 2018 at the Highline Ballroom in New York, will have the opportunity to collaborate on a creative project for Diageo on one of the company’s global brands, which include Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Sophie Kelly, senior vice president, North America Whiskeys Portfolio, Diageo, explained that the partnership with The One Club is a great fit because diversity, inclusion and creativity are all core value that are nurtured and celebrated at Diageo.

“A wide range of viewpoints, experiences, skills and capabilities is critically important to any business today, and we depend on diverse talent to drive our business,” said Kelly. “We look forward to working with The One Club to identify and recognize the emerging talents of young creatives around the world, and help them to grow further as they realize their potential.”

“One of the four pillars of our organization is a commitment to advancing diversity and inclusion in advertising and design, and we are thrilled to have Diageo play such a significant role in supporting our work in that area,” said Kevin Swanepoel, CEO, The One Club for Creativity. “This new partnership will raise awareness on the topic and help elevate those inspiring young creatives who are leading the way and making a difference.”

Diageo is known for its strong track record in areas of diversity, inclusion and gender equality. The company achieved gender parity on its board with an intent to have its senior leadership team 35% female by 2020. Half of the members of the Diageo North America executive team are women, led by Deirdre Mahlan, president, Diageo North America. Industry recognition includes Diageo being listed on the Bloomberg Gender Equality Index, ranked fourth in the Thomson Reuters Global Diversity and Inclusion Index and a signatory of Free the Bid.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, for information, initiatives, and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of idea and quality of execution. The ADC Annual Awards honors the best creative work in terms of craft, design and innovation across all disciplines. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.



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