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Mack Trucks and Country Music Artist Steve Moakler Are ‘Born Ready’

Mack Trucks and country music artist Steve Moakler both sing the same tune: “Born Ready.”Mack and Moakler celebrated the debut of the truck maker’s new Mack Anthem™ highway model and the country artist’s new song, “Born Ready,” which is also Mack’s tagline, in front of more than 800 attendees during a launch event on Sept 13th at the PPL Center in Allentown, Pennsylvania.Inspired by what the Mack Trucks brand stands for, Moakler wrote the song “Born Ready” because it embodies the American values of hard work, commitment and passion – the same attributes Mack and Moakler hold dear to their hearts. Mack also created a promotional video for “Born Ready,” which can be viewed below. “We appreciate that Steve was inspired by Mack to write his new song, ‘Born Ready,’ and we are pleased that he chose the Mack Anthem launch event to debut it,” said John Walsh, vice president of marketing and global brand for Mack Trucks. “ ‘Born Ready’ highlights what it means to be American and the standards that Mack holds true – work hard, never give up and, whatever you do, don’t rest on your laurels.”The Mack Anthem, launched on Sept. 13th, is a completely reengineered, redesigned, and reimagined interpretation of what today’s highway truck should be – aerodynamic, comfortable, and connected, all with a distinctively bold Mack look. Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He’s written songs for artists including Dierks Bentley and has released four albums, the most recent called “Steel Town” in March 2017. “Steel Town” features songs that pay homage to his hometown of Pittsburgh, Pennsylvania, as well as the hard-working, proud people he met there while growing up.G7 Entertainment Marketing, the Nashville-based agency that is part of the Project Worldwide agency network, brokered the partnership between Mack Trucks and Moakler. The music-marketing experts that specialize in entertainment strategy, talent booking, event production and activation arranged for representatives from Mack to meet with Moakler earlier this year to get to know each other and explore the possibility of a partnership. During the meeting, it quickly became clear that they shared the same values, and shortly thereafter, Moakler began writing the lyrics and music for 'Born Ready.” By July, the first cut of the song was completed. “‘Born Ready’ is about getting the job done, no matter how big the challenge,” Moakler said. “It pays homage to the professional truck drivers out there every day keeping America moving. My grandfather owned a concrete trucking company running Mack trucks, so I’ve always had a special affection for the brand. ‘Born Ready’ celebrates the value of hard work, commemorates my grandfather, and connects it all to Mack Trucks, which was a significant part of his life.” CREDITSMack Trucks Creative – Mark Urmos (creative direction, all Mack truck footage)Remedy Creative – Hunter Airheart (BTS footage of Steve in the studio) G7 Entertainment Marketing – Strategy Lead: Niki TyreeMack Trucks – Nicole East, Program lead / Kim Pupillo, Mack PRCAA – Megan Sykes, Sponsorship AgentCreative Nation – Brandon Gill, Management

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Mack Trucks and Country Music Artist Steve Moakler Are ‘Born Ready’

Mack Trucks and country music artist Steve Moakler both sing the same tune: “Born Ready.”Mack and Moakler celebrated the debut of the truck maker’s new Mack Anthem™ highway model and the country artist’s new song, “Born Ready,” which is also Mack’s tagline, in front of more than 800 attendees during a launch event on Sept 13th at the PPL Center in Allentown, Pennsylvania.Inspired by what the Mack Trucks brand stands for, Moakler wrote the song “Born Ready” because it embodies the American values of hard work, commitment and passion – the same attributes Mack and Moakler hold dear to their hearts. Mack also created a promotional video for “Born Ready,” which can be viewed below. “We appreciate that Steve was inspired by Mack to write his new song, ‘Born Ready,’ and we are pleased that he chose the Mack Anthem launch event to debut it,” said John Walsh, vice president of marketing and global brand for Mack Trucks. “ ‘Born Ready’ highlights what it means to be American and the standards that Mack holds true – work hard, never give up and, whatever you do, don’t rest on your laurels.”The Mack Anthem, launched on Sept. 13th, is a completely reengineered, redesigned, and reimagined interpretation of what today’s highway truck should be – aerodynamic, comfortable, and connected, all with a distinctively bold Mack look. Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He’s written songs for artists including Dierks Bentley and has released four albums, the most recent called “Steel Town” in March 2017. “Steel Town” features songs that pay homage to his hometown of Pittsburgh, Pennsylvania, as well as the hard-working, proud people he met there while growing up.G7 Entertainment Marketing, the Nashville-based agency that is part of the Project Worldwide agency network, brokered the partnership between Mack Trucks and Moakler. The music-marketing experts that specialize in entertainment strategy, talent booking, event production and activation arranged for representatives from Mack to meet with Moakler earlier this year to get to know each other and explore the possibility of a partnership. During the meeting, it quickly became clear that they shared the same values, and shortly thereafter, Moakler began writing the lyrics and music for 'Born Ready.” By July, the first cut of the song was completed. “‘Born Ready’ is about getting the job done, no matter how big the challenge,” Moakler said. “It pays homage to the professional truck drivers out there every day keeping America moving. My grandfather owned a concrete trucking company running Mack trucks, so I’ve always had a special affection for the brand. ‘Born Ready’ celebrates the value of hard work, commemorates my grandfather, and connects it all to Mack Trucks, which was a significant part of his life.” CREDITSMack Trucks Creative – Mark Urmos (creative direction, all Mack truck footage)Remedy Creative – Hunter Airheart (BTS footage of Steve in the studio) G7 Entertainment Marketing – Strategy Lead: Niki TyreeMack Trucks – Nicole East, Program lead / Kim Pupillo, Mack PRCAA – Megan Sykes, Sponsorship AgentCreative Nation – Brandon Gill, Management

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Magic Leap Valuation to Grow to $6B

Bloomberg reports that AR headset startup Magic Leap is in the process of raising a new financing round of more than $500M at the valuation close to $6B. The company has already raised more than $1.3B in the previous rounds valuing it at $4.5B.

"According to people familiar with the company’s plans, the headset device will cost between $1,500 and $2,000, although that could change. Magic Leap hopes to ship its first device to a small group of users within six months, according to three people familiar with its plans."

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Magic Leap Valuation to Grow to $6B

Bloomberg reports that AR headset startup Magic Leap is in the process of raising a new financing round of more than $500M at the valuation close to $6B. The company has already raised more than $1.3B in the previous rounds valuing it at $4.5B.

"According to people familiar with the company’s plans, the headset device will cost between $1,500 and $2,000, although that could change. Magic Leap hopes to ship its first device to a small group of users within six months, according to three people familiar with its plans."

Read More »

Magic Leap Valuation to Grow to $6B

Bloomberg reports that AR headset startup Magic Leap is in the process of raising a new financing round of more than $500M at the valuation close to $6B. The company has already raised more than $1.3B in the previous rounds valuing it at $4.5B.

"According to people familiar with the company’s plans, the headset device will cost between $1,500 and $2,000, although that could change. Magic Leap hopes to ship its first device to a small group of users within six months, according to three people familiar with its plans."

Read More »

Terapie de cuplu

Pași de urmat pentru o terapie de cuplu reușită: 1. Așterne pe o hârtie toate nemulțumirile, tot ce nu merge între voi, cuvintele cu care te-a rănit. Împăturește hârtia și introdu-o într-o sticlă. 2. Sparge-i sticla în cap.

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