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Apple TV+ trivia: 79 facts about the new streaming service

Apple TV+ is a new streaming service by Apple Inc. It will be home to many original series and movies. So let’s find out some trivia and facts about this new streaming service! Apple TV+ is an upcoming American over-the-top ad-free subscription video on demand web television service It was announced by Apple Inc. in […]

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LiDAR News: Velodyne, Sense Photonics

BusinessWire: Hyundai Mobis invests $50M to Velodyne for development of level 3 autonomous vehicle. Hyundai Mobis and Velodyne plan to commercialize their first lidar system for level 3 autonomous driving in 2021 by this partnership. The two companies ...

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Renault Collaborates with Amazon to Create ‘Wild Store’ Experience for New KADJAR Launch



Renault launches New KADJAR in its 4x4 version, a SUV that pledges exciting offroad performances. But, how to demonstrate this to an always connected target that does everything from the comfort of the couch? By turning an Amazon purchase in a unique offroad experience.

This is The Wild Store: a temporary shop that can only be reached by driving the New Renault KADJAR. This will be the only way to take advantage of a very special online offer.

Inside The Wild Store, a Smart TV 49’’ (worth over 1,000 €) will be sold at only 10 € but only on one condition: to reach it, people will star in a real offroad test drive of the New Renault KADJAR.

By clicking on the promotion, users will be redirected to a video-experience that will show them how to get the TV.

In Between the campaign discovery and the actual TV purchase, a journey along dirty roads and mountain tracks will kick off.

A Publicis idea, created for Renault Italy and in collaboration with Amazon.

The campaign will be on air from October 17th on amazonwild.renault.it with a high-impact planning campaign on amazonwild.renault.it as well as on Renault social profiles.

CREDITS
Client: Renault Italy
Advertising, Digital e CRM Manager: Azzurra Lucignani
Advertising Executive: Cinzia Terragno
Agency: Publicis Italy
Global Chief Creative Officer Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli
Chief Creative Officer Publicis Italia: Cristiana Boccassini
Creative Director: Stefano Battistelli
Digital Creative Director: Massimo Guerci
Art Directors: Massimo Guerci, Dario Citriniti
Copywriters: Stefano Battistelli, Giovanni Coviello, Nicolò Santovincenzo
Digital Art Director: Iacopo Gioffrè
Digital designer: Simona Caldarini
General Manager: Daniela Di Maio
Account Director: Ilaria Lorenzetti
Account Manager: Chiara Marotta
Head of Digital: Pierluigi Roselli
Digital Project Manager: Claudia Gili
TV Producer: Manuela Fidenzi
House of production: Bedeschi Film
Director: Gigi Piola
DOP: Leandro Ferrao
Executive Producer: Federico Salvi
Producer: Giacomo Tabone
Editor Hero Video: Fabrizio Squeo
Editor Content Strategy: Samuele Schiavo/Fulvio Rossetti
Musica: Sizzer
Sound design: Daniele De Virgilio
Sound mix: General Jingles
Post production: Prodigious


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Society of Professional Journalists Trademarks ‘Fake News’ and Sends Trump Cease & Desist



The Florida Pro Chapter of the Society of Professional Journalists (SPJ), America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like.



“Trump has popularized the idea that all mainstream media is lying and corrupt. Labeling stories that are critical of him as ‘fake news’ is an effective weapon,” said Emily Bloch, President, SPJ Florida Pro Chapter. “We’re now seeing people using the term to dismiss truthful stories that don’t align with their politics or views. And that’s a major problem for healthy discourse in a democracy.”

In addition to filing for a trademark on the term, SPJ Florida Pro Chapter will be sending out cease and desist letters to frequent abusers of the term – including President Trump. They’re launching the initiative with a tongue-in-cheek video explaining the stunt.

“It may seem absurd, or even extreme, to attempt to trademark a popular term like ‘fake news,’ but we’re hoping the idea is provocative enough to get people to stop and think about how they use the term or what it means when others use it,” adds Bloch. “After all, the vast majority of news you hear called ‘fake’ isn’t actually fake.”

The launch video will drive to FakeNewsTM.com which has tips on how to spot actual fake news and what journalists are doing to ensure they report the truth. The project was created in partnership with Calgary-based creative agency WAX.

About SPJ:
The Society of Professional Journalists is the United States’ most broad-based journalism organization, dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909 as Sigma Delta Chi, SPJ promotes the free flow of information vital to a well-informed citizenry through the daily work of its roughly 6,000 members; works to inspire and educate current and future journalists through professional development; and protects First Amendment guarantees of freedom of speech and press through its advocacy efforts.


Fake News™ Creative & Production Credits

Agency: WAX
Creative Director: Nick Asik
Design Director: Monique Gamache
Copywriter: Chris Lihou
Art Director: Brad Connell, Sam Benesh
Director, Strategy: Greg Damus
Account Supervisor: Yash Keough
Account Coordinator: Lexi Scott
Set Designer: Andres Aramburu
Print Producer: Linda Waldner
Production Artists: Thomas Turner, Tina Song

Production Company: Glean Productions
Director: Noah Fallis
Producer: Sean Parker
Camera Operator: Braden Dereniwski
DIT: Alyssa Howland
BTS Videographer: Levi Howland
Key Grip: Blair Bourque
Grip: Shae Paterson
Gaffer: Peter Markowski
Sound Mixer: Francesco Russo
Hair & Make-up: Nikole Denovan
Audio Production: Six Degrees
Audio Director: Dan MacManus
Audio Engineer: Chris Vail, Dary Barclay

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Castle Rock trivia: 75 amazing facts about the anthology series

Castle Rock is an anthology web series that is inspired by characters, settings and themes from Stephen King’s stories! It is currently in its second season. So let’s dive into some trivia and facts about this series! Castle Rock is an American psychological horror anthology web television series Featuring and inspired by characters, settings, and […]

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