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Stella Artois is Bringing Back The Dude and Carrie Bradshaw This Super Bowl For a Good Cause



Fans of The Big Lebowski and Sex and the City rejoice -- Stella Artois is bringing back The Dude and Carrie Bradshaw this Super Bowl Sunday in a big way. The iconic characters will grace TV screens across the country during the Big Game, encouraging viewers to reach for a Stella instead of their “usual” drink to help end the global water crisis as part of the brand’s long-standing partnership with Water.org.
844 million people around the world are living without access to clean water. Jeff Bridges is buckling up his jellies, and Sarah Jessica Parker is slipping into her Manolos, to show America how the simple act of ordering a Stella can help change this. In Stella’s epic new commercial “Change Up The Usual,” which is part of the brand’s larger “Pour it Forward®” campaign with Water.org, the iconic pair are swapping out their signature drinks -- a White Russian and a Cosmo -- for a Stella to show how easy it is to help transform someone’s life with access to clean water.
“At his core, El Duderino would want to do the right thing. Especially when it’s as easy as ordering a Stella,” said Jeff Bridges. “What better time to bring him back than to help change the lives of people living without access to water, simply by switching up your order. Together with Stella, we can help make a big impact... and that’s something The Dude would abide, man.”
The spot, created by Mother New York, follows the aftermath of what might happen if Carrie changed up her usual drink of choice -- her Cosmo -- causing an uproar at the bar that quickly escalates as the word spreads. As the dust settles, The Dude joins Carrie and opts for a Stella instead of his signature White Russian, too. The two “cheers” and enjoy their Stellas, knowing they’re helping to provide access to clean water for those living without it.
“What a joyful experience it’s been to collaborate with Stella Artois on bringing Carrie back for a good and important cause,” said Sarah Jessica Parker. “It is my hope that these two worlds colliding will inspire people everywhere to switch up their drink for a Stella and join us in helping end the global water crisis.”
For a limited time, every Stella Artois sold triggers a donation to Water.org to help provide access to clean water for someone in need*:
  • Every six-pack sold gives access to 6 months of clean water for one person in the developing world.
  • Every twelve-pack sold gives access to 12 months of clean water for one person in the developing world.
  • Every pour (or bottle) sold at bars and restaurants gives access to 1 month of clean water for one person in the developing world.  
“We know that the global water crisis isn’t an issue that one organization can solve alone. That’s why Stella Artois is partnering with Water.org to help raise awareness and provide an easy way for people everywhere to get involved,” said Lara Krug, VP, Stella Artois. “By pairing Stella Artois with iconic characters during the biggest beer-drinking moment of the year, we hope to inspire people nationwide to follow in The Dude’s and Carrie’s footsteps and choose Stella Artois. This Super Bowl, the simple act of changing up your usual drink will help Water.org change lives around the world.”

CHANGING UP THE USUAL TO POUR IT FORWARD®
Jeff Bridges and Sarah Jessica Parker are changing up their usual to join Stella Artois and Water.org in their new “Pour it Forward®” campaign to help end the global water crisis.  Since 2015, Stella Artois has helped Water.org provide more than 1.7 million people in the developing world with access to clean water. Now, the brand needs the help of people everywhere to reach their goal of providing 3.5 million people in the developing world with long-term, sustainable access to clean water by 2020 through its partnership with the organization.
“Our partnership with Stella Artois has enabled us to help millions,” said Water.org co-founder Matt Damon. “By bringing the global water crisis to a stage as big as the Super Bowl -- and with a little support from friends like Jeff Bridges and Sarah Jessica Parker -- we hope to reach even more.”
For millions around the world, access to funds stands between them and safe water and sanitation in their home. Water.org found that when given an opportunity to pay for water improvements with loans, families opt to finance long-term solutions versus struggle day-to-day to find that next liter of water. Water.org is now a leader in developing market-driven financial solutions to the global water crisis.
“The reach that our partnership with Stella Artois offers continues to grow. Coupled with our powerful solutions, this enables us to make an even greater impact worldwide as we work to achieve Water.org’s vision of safe water and sanitation for all,” said Gary White, co-founder of Water.org.
If The Dude and Carrie can change up their signature drink, so can you. Join them and choose Stella this Super Bowl. For more information on “Pour it Forward®” and other ways to get involved, visit StellaArtois.com/water. Enjoy Stella. Give water. Change lives.

About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 selling Belgian beer in the world and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavour and a hint of bitterness. Stella Artois is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager.  Visit www.stellaartois.com for more information.

About Water.org
Water.org is an international nonprofit organization that has positively transformed more than 16 million lives around the world with access to safe water and sanitation. Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to the global water crisis. For more than 25 years, they have been providing women hope, children health, and families a future. Learn more at https://water.org/.


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Toyota’s 2019 Super Bowl Spot “Toni” Challenges Perceptions



Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris.

The Super Bowl spot, which will appear toward the end of the second quarter, features the 2019 RAV4 HV (XSE HV grade, specifically), a hybrid that will defy expectations and redefine what it means to be a hybrid. Performance-wise, the 2019 RAV4 HV is truly the no-compromise crossover sport utility vehicle thanks to its enhanced power and acceleration.

“The 2019 RAV4 HV is the vehicle that will shatter perceptions of hybrids, much like how Toni is shattering perceptions of a football player,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “We’re excited to highlight Toni’s inspirational story during the Big Game and remind viewers that assumptions should always be challenged.”

Narrated by sportscaster Jim Nantz, the spot features 22-year-old Detroit native Toni Harris, the first female football player to play a non-specialist position. She is also the first and only female player to be offered a full scholarship as a non-specialist on defense. As a sophomore defensive back (free safety) at East Los Angeles College, Toni has received four scholarship offers from universities excited to help her continue her journey on and off the field.

“I am thrilled to partner with Toyota on our like-minded quest to defy expectations, lead the charge without compromise and overcome adversity,” said Harris. “I hope this will inspire others who are experiencing a similar journey.”

Directed by legendary Super Bowl director Joe Pytka who has directed more than 80 Super Bowl commercials, “Toni” was Pytka’s first time working with Toyota. “Toni’s story and the Toyota RAV4 HV narrative complement each other nicely and it was a true pleasure to feature them during the most-watched television event of the year,” said Pytka.

More than four years ago, Toyota adopted a cohesive marketing approach, inclusive of multicultural marketing, bringing together its agencies into a total market model called Total Toyota or T2. The Total Toyota team, includes Saatchi & Saatchi, Burrell Communications, Conill Advertising & interTrend, with Zenith placing TV and outdoor media buys.

For this year’s Big Game, Burrell Communications created and produced Toni’s story, with additional support from both Saatchi & Saatchi and Zenith Media.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2018 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

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Frank’s RedHot Wasn’t Kidding—Apparently You Really Can Put That S#!t on Everything, Including Game Day Ads


On Sunday, February 3, 2019, Frank’s® RedHot® will run #FranksSweepstakes on Twitter, asking participants to “Put That Emoji on Everything” for a chance to win products or services seen on Game Day.

The sweeps works like this — during an ad for a product or service in one of the categories designated by Frank’s, just tweet the Cayenne Pepper emoji and the corresponding emoji representing that category (beer, car, avocado, etc.) plus #FranksSweepstakes, and you’ll be entered for a chance to win the related prize like a trip, gift cards and even a car.

“This certainly brings to life our signature catchphrase, ‘I Put That S#!t on Everything,’ said Alia Kemet, Creative & Digital Strategic Director, with Frank’s brand. “We wanted to create a fun Game Day call to action for hot sauce lovers everywhere during commercial breaks to gamify the at-home experience and put Frank’s (and an emoji) on everything.”

Sweepstakes participants can pregame with Frank’s too thanks to a partnership with chef, filmmaker and author Andrew Rea of Binging with Babish. Look for his spin on party food using Frank’s original cayenne pepper sauce on FranksRedHot.com/recipes.

The “Put That Emoji on Everything” Sweepstakes will begin at 3:30pm ET on Sunday, February 3, and run through 11:59pm ET. For complete official rules and eligibility, visit FranksRedHot.com/sweepstake… and don’t forget to put that s#!t on everything this Game Day!

This sweepstakes is part of a new Frank’s campaign including TV and online videos led by creative agency, Grey New York. “We’re taking a subversive approach to prove that Frank’s goes with everything you typically see on Game Day — even things you really, definitely, absolutely wouldn’t expect,” said Rob Lenois, Deputy Chief Creative Officer at Grey.

Frank’s RedHot – Every Food Commercial


Frank’s RedHot – Coworker’s Lunch


Frank’s RedHot – Astronaut Commercial


About Frank’s
It all started back in 1920 when the first bottle of Original Cayenne Pepper Sauce was introduced. Made with a premium blend of aged cayenne peppers, Frank’s RedHot adds the perfect blend of flavor and heat to your favorite foods. Frank’s Cayenne Pepper Sauce was used as the secret ingredient in the original Buffalo wings created in Buffalo, NY in 1964. Try our family of products including the Original sauce, Buffalo Wings sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen Buffalo Wings and more. Visit www.Franksredhot.com for more information and recipes.

Frank’s is one of McCormick & Company's brands. As a global leader in flavor, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings the Joy of Flavor to Life™.

CREDITS

CREATIVE AGENCY: Grey New York

Advertiser: Frank's Redhot

Spot Title:
• Every Food :30 / :15
• Co-worker :06
• Astronaut :06
First Air Date: 1/14/19

Agency: Grey New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Rob Lenois
Executive Creative Director: Jeff Anderson
Creative Director, Art Director: Kevin Gentile
Creative Director, Writer: Mike Abell
Managing Director: Ben Tauber
EVP, Global Account Director: Mercedes Campos
Account Supervisor: Sean Griffin
Senior Account Executive: Crystal Lee
Strategy Director: Kathryn Phillips
Digital Strategist: Deanna Meyer
Project Manager: Raya Rios

EXECUTIVE PRODUCTION: TOWNHOUSE
Townhouse EVP, Head of Integrated Production: James McPherson
Townhouse SVP, Associate Head of Integrated Production: Tania Salter
Townhouse Executive Integrated Producer: Adam Seely
Townhouse Integrated Producer: MJ Soler

Production Company: Community Films
Director: Greg Bell
Director of Photography: Mark Bliss
Editorial Company / Editor: Mackcut, Erik Loi
Music/Sound Design / Sound Engineer: Sound Lounge, Tom Jucarone
VFX Company: Method Studios
Creative Director: Randie Swanberg
Senior Supervising Producer: Tsiliana Jolson
VFX Producer: Kristin Engdahl
VFX: Producer: Alyssa Giuliano
Compositor: Ryan Leonard
CG Supervisor : Alex Cheparev
Lighting: Da Kim
Flame Artists: Chihcheng Peng, Chris Hunt, Elsa Tu

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Qatar Airways Launches Cinematic New Hollywood-Style Campaign




Qatar Airways starts the year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Inspired by Hollywood and produced by some of the movie industry’s most talented creative minds, the commercial takes passengers on a magical journey to a fantasy world that will capture their hearts and imagination.

The campaign, which launched globally on 17 January 2019, shows how flying with Qatar Airways transforms the entire experience of travel - and turns the familiar into something truly magical. Everything that Qatar Airways passengers see and do becomes an experience like never before.

The centrepiece of the new global campaign is a charming and visually stunning film portraying one family’s journey with Qatar Airways. The fairy-tale voyage takes them from their flight through to the romantic streets of Paris, to the vibrant ice-rink and parades of New York City, the hustle and bustle of Hong Kong, the comfort and serenity of the airline's A380 lounge and the compelling mix of tradition and modernity of Doha - before the family finally return to their QSuite flat-bed - and then drift off to sleep in award-winning comfort.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “This campaign embodies everything at the heart of Qatar Airways’ brand values, as well as the pride we share in providing exceptional service to our passengers across the globe.

“The aim is to inspire and delight the viewer, and open them up to the possibilities that Qatar Airways, as the world’s fastest growing airline, has to offer with gateways to more than 160 exciting destinations around the world.

“We want people to see the world in a new and exciting way… Like Never Before.”

Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “This brand film is different than anything Qatar Airways has ever done before. In many ways travel is a dream, a fantasy - and we have focused on these elements to create a film that takes the passenger on a magical journey.

Our ultimate goal was to create a Hollywood-style film that would not look out of place on the big screen and which epitomises the five-star image passengers have come to associate with the airline.”

‘A world like never before’ was conceived and created by 180 Kingsday – Qatar Airways’ agency of record – and produced by iconic London production company, RSA Films (Ridley Scott Associates).

The filmic and beautifully crafted art direction represents the premium experience of flying Qatar. The film combines set design, special effects and seamless choreography - more akin to a Hollywood blockbuster than a TV commercial.

The world-renowned production team was led by director Ben Scott, whose background in production design was central to bringing to life the vision of a world like never before. Working with him was director of photography John Mathieson - the twice Oscar nominated cameraman who previously shot Gladiator and Phantom of the Opera - and production designer Jonathan Lee who art directed feature films ‘Star Wars Episode 2’ and ‘Elizabeth’.

Director Ben Scott of RSA Films said: Qatar Airways have been extremely bold in giving me the freedom to make this film. It takes its cue from the heyday of first-class travel, by using the craft and technique from the golden days of the Hollywood musical. Together we have created a fantastical journey around the world.”

180 Kingsday Executive Creative Director, Mr. Kalle Hellzen, said: “Qatar Airways is a remarkable brand that creates experiences that transform. I am very proud of the way creative ambition, talent and teamwork have combined to deliver this campaign - the next evolution in the brand’s incredible story.”

Qatar Airways’ vision is brought to life in a truly cinematic way. Filmed on the biggest green screen in Europe by an incredible pool of talent, including a production crew of more than 200 people across four continents, as well as using a real ice rink and incredible detailed, handmade props. Post-production was handled by MPC in Amsterdam and London. MPC were behind the incredible after effects of films such as The Greatest Showman, The Jungle Book and this year's The Lion King.

The campaign includes film, digital, print, events and product campaigns featuring the airlines award-winning cuisine, service, in-flight entertainment and Oryx Kids Club.

Qatar Airways operates a modern fleet of more than 200 aircraft to a network of around 160 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America.

The multiple-award-winning airline was named ‘World’s Best Business Class’ by the 2018 World Airline Awards, managed by international air transport rating organisation Skytrax. It was also named ‘Best Business Class Seat’, ‘Best Airline in the Middle East’, and ‘World’s Best First-Class Airline Lounge.’



YouTube link to the 60’ Spot


CREDITS:
Client: Qatar Airways
Vice President Marketing + Head of Global Sponsorships, CSR and Inflight Entertainment & Connectivity: Babar Rahman
Senior Manager Brand Marketing & Creative Services: Michael Turner
Brand & Product Marketing Manager: Rebecca Thompson
Marketing Project Specialist: Sheryl May Hwei Woo

Agency: 180 Kingsday

Production Company: RSA
Director: Ben Scott
Prod Co Producer: Alex Heathcote
Prod Co PM: Lily Moore
DP: John Mathieson
PD: Jonathan Lee
1st AD: Richard Wheelan

Post Production: MPC
VFX producer: Thomas Cole
Line Producer: Abhinav Sharda
Colourist: George K
2D Supervisor: Dan Lorenzini
3D Supervisor: Greg McKneally

Sound: WAVE

Music: MassiveMusic

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Uncooled InGaAs Imagers

Spectronet publishes Sofradir's presentation of its uncooled InGaAs SWIR imagers:SCD has a similar family of uncooled SWIR iamgers:

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