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Better Half’s Mobile First Campaign Pays Homage to Vans Warped Tour After 25 Epic Years



Creative studio Better Half created 25 unique episodes released daily across all of Vans Warped Tour’s social channels, approaching the ambitious idea of capturing the myriad aspects of Warped Tour’s history with a confident hand and a cutting-edge aesthetic.

To begin creating this mobile-first docu-series, Better Half’s archival and design team sourced and sorted through 800+ hours of footage, as well as 10,000+ photographs taken from 1995 – 2018.

“Better Half took our creative vision for this project and delivered beyond what our team & partners envisioned. It was a pleasure partnering with them and to see the wonderful fan responses their work elicited”. -- Adam Nelson, Branded Content Producer at Vans

With episodes ranging from “The Nightly BBQ” to “All About the Side Stages,” Better Half shot 44 hours of interview footage with musicians, legends and the extended Warped family, in order to bring the narrative history of this crucial culture to life.

Meanwhile the animation team created 50+ custom animations and illustrations, amping up the archival footage and incisive interviews with eye-popping collages and dramatic visuals. Animations were first illustrated in Photoshop then brought to life in After Effects, while some of the hand-drawn elements were also animated in Photoshop.

Credits:
Production: Better Half
Animation/Illustration/Title Design: Better Half
Edit: Chris Amos @ Final Cut
Poster Design: Dewey Saunders

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