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Rumor: Sony to Announce 38MP Sensor For Smartphones

DeviceSpecifications reports a rumor that Sony is about to announce 1/1.8-inch 38MP sensor for smartphones. The new sensor is said to have a number of interesting features:Quad Pixel Phase Detect AF (QP2DAF)Ambient Light Sensor (ALS)24fps speed at full...

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Jamal Khashoggi: 15 facts about the journalist

Jamal Khashoggi is the name you are hearing the past days because he and other journalists were announced by Time magazine «Person of the year». Τhe journalist’s photograph is on the cover of Time magazine and in his name a lot of journalists posted the cover on social media to show the world that they […]

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Sweden’s Bowers & Wilkins Presents the Worlds First Christmas Song with a Calming Effect

Here comes an innovative idea from one of the most premium sound company, Bowers & Wilkins. The outcome? A creative piece of sound made togheter with some of Sweden's best sound experts. Check out the process behind the case: https://www.youtube.com/watch?v=ctUwJSvLP-g&feature=youtu.be

Every year, as the holidays approach, we hear the same Christmas songs played over and over again. But instead of spreading joy, experts and media warn that this can actually increase stress. To help counter the negative effects of repetitive seasonal music, Bowers & Wilkins introduces ’Sound SPA’ – a song scientifically proven to reduce stress.

’Sound SPA’ is the first song for the holidays that is uniquely designed to help people relax. Produced by world famous music producer and sound expert Marcus Bergqvist and composer Joel Danell in collaboration with stress scientist and internationally renowned professor Töres Theorell.

Sound SPA gives the listener a unique audio experience, a track that is the perfect combination of scientific research and sound. As cars are getting smarter and the user experience evolving rapidly, the in-car audio experience plays an even bigger role. In a future where the car is not just a place for driving, the experience for passengers will evolve even more, becoming a place of work, relaxation, play. We see tracks such as Sound SPA to be a major part of that experience. The soothing melody and de-stressing effects of Sound SPA are heightened further by the high quality in car audio system, where the sound surrounds the listener, transporting them to a place of stillness, bringing them closer to the music“
– Georgina Lovegrove, marketing manager at Bowers & Wilkins.

The song is available both as an edited version and a longer “session” – fifteen minutes being the recommended time needed for people to truly unwind. But to really feel the relaxing benefits of the song, it's recommended to be experienced in the right conditions. And there is nowhere better than a car with a high-quality sound system when you want a piece of music to transport you out of the everyday. The song is the most effective played in a car fitted with a high-quality sound system. When you’re traveling from A to B, you are almost forced to unwind and block out any unwanted noise or intrusive thoughts. But the song is still available for everyone!

Listen on Spotify: https://open.spotify.com/album/1bIdqkmcANOIE8YiC9DP2r
Listen on Itunes: https://itunes.apple.com/se/album/sound-spa-ep/1445911657

Credits: Bowers & Wilkins and acency Stendahls, Sweden.

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Uber Launches Ubertoys to Awaken Your Inner Child

Because the best way to enjoy Christmas magic is through a child’s eyes, Uber has launched UberToys, a unique experience free of charge in Paris that takes you back to your childhood in a flash. It begins on Tuesday 11 December and ends on Thursday 13 December, from 10:00 am to 6:00 pm each day.

As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you.

“With UberToys and the agency DDB, we wanted to give users an original, unique, light-hearted experience by rekindling the emotions of Christmas magic. UberToys gives Parisians the chance to relive their childhood by riding around Paris in a toy farm truck, a remote-controlled car or even a vehicle made entirely of modelling clay, while letting the magic do its work”, explains Michelle Lamberti, Uber’s Head of Marketing for Western and Southern Europe.

And because Christmas is largely about sharing, Uber would also like to help those not fortunate enough to celebrate these moments: the firm is partnering with Secours Populaire Français, a French charity, and the campaign Pères Noël Verts (Green Santas) it has been running since 1976. Through Pères Noël Verts, children and families in difficulty can get new toys, books, festive food packs and many other presents, both in France and worldwide. Uber would like to involve its entire community and will donate €1 to Secours Populaire Français each time the code SECOURSPOP is entered in Uber’s application from 11 to 13 December. Passengers will not be charged for this operation.

How do you use UberToys from Tuesday 11 December to Thursday 13 December?

  1. Download Uber’s application and sign in using your login details or create an account in a few clicks.
  2. Select the option UberToys.
  3. Click on “Order an UberToys ride” and one of six UberToys cars will then drive right up to you.
  4. The driver in the ordered car will contact you to specify the number of seats if need be and the minimum age (4 or 6 years).

*See all terms at: http://t.uber.com/toys

How do you enter the code SECOURSPOP and lend a helping hand to Pères Noël Verts?

  1. Open Uber’s application and click on the three lines in the top-left corner
  2. Go to the “Payment” tab then click on “Add Promo/Gift Code” at the bottom of the screen
  3. Add the code SECOURSPOP and you’re done!

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Colleen Ballinger: 15 facts about her!

Well, if you are a YouTube fan and you like finding different characters on the platform, then you sure know Colleen Ballinger. The YouTube personality gave birth to a baby boy, on December 10th 2018 an we hope everything goes well for her! These are some facts about Colleen Ballinger: Colleen Ballinger was born November […]

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We Who Run Campaign for Saucony from the community New York

the community New York has launched its first campaign for athletic shoe brand Saucony.

“We Who Run” underscores the message that “running is not an individual sport,” but a collective community of diverse voices, beliefs, attitudes, and personalities.  The centerpiece of the platform comes to life through a four-episode content series featuring a group of influential runners from all over the world. In the series, viewers followed the runners on the physical and emotional journey of an epic run through the mountains of Colorado, as participants share what running means to them. A select number of spots also take place at Saucony’s Boston headquarters and captures the testing, debating, discussing, innovating, inventing, and running behind the gear that enables and empowers these runners.

Campaign elements include online live video, digital display, social, and print. To build the content, the community New York brought runners to Colorado and shot the content over the course of two days.

WWR Manifesto – https://vimeo.com/298019503
Episode 1 (The Start) – https://vimeo.com/298018245
Individual Sport – https://vimeo.com/301684929
FormFit Tech Video – https://vimeo.com/301685203

Team Credits
Agency: the community New York
Co-Founder and Co-Chief Creative Officer: Jose Molla
Co-Founder and Co-Chief Creative Officer: Joaquin Molla
VP, Executive Creative Director: Robert Hershfield
Associate Creative Director: Aaron Zimroth
Associate Creative Director: Martin Stuart
Art Director: Rémy Law
Jr. Art Director: Lina Rode
Jr. Copywriter: Evan Chiplock
VP, Head of Integrated Production: Laurie Malaga
Sr. Director, Group EP: Ramon Nuñez
Director of Studio Operations: Thomas Bolger
Senior Producer: Robert Hannau
Producer: Lucia Riquelme
Associate Production Designer: Jessica Peña
Front End Developer: Carrie Monescalchi
Retoucher: Massimo Leone
VP, Managing Director: Ana Bermudez
Account Director: Gabriela Benitez
Account Supervisor: Gala Pazos
Account Executive: Odalis Lopez
VP, Chief Strategy Officer: Shobha Sairam
Director of Planning: Arty Tan
Senior Planner: Amilynn Soto
Senior Director of Connections Strategy: Andy Amendola
Connections Strategist: Jacqueline Hernandez
Director of Business Affairs: Natalie Greenman
Director of Project Management: Rosa Ana Foreman
Project Manager: Stephanie Lee

Production Credits
Company: ContagiousLA
Director: Daniele Anastasion
Executive Producer: Natalie Sakai
Producer: Elizabeth Collins
Production Manager: Adam Pray
Staff Coordinator: Hannah Rome

Company: The Maker’s Lab
Post Producer: Sharon Campos
Editors: Jon Ginsburg and Louis Palacios
Audio: Jeanine Gunther

Company: JSM
Chief Creative Officer: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norman Felker

Client Credits
Brand: Saucony
President: Anne Cavassa
Chief Marketing Officer: Amanda Reiss
Director of Global Marketing: Angus Treloar
Marketing Director, EMEA: Jonathan Quint
Marketing Manager, Canada: Linda Quinteros
Run Global Brand Manager: Jessica Rowe
Digital Marketing Manager: Lauren Heindl
Art Director: Matthew Caputo
Content Producer: Michael Rivkees

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Most Canadian Companies Plan to Expand Creative Teams in First Half of 2019, Survey Finds

What's the employment outlook for creative talent? 
According to The Creative Group's latest State of Creative Hiring research, 61 per cent of advertising and marketing hiring decision makers in Canada plan to expand their teams in the first half of 2019. Thirty-seven per cent of employers anticipate maintaining staff levels and primarily filling vacated roles. In addition, 48 per cent of companies expect to increase the number of freelancers they use in the next six months.
Web and mobile development and web production are the top areas for recruiting — and among the hardest to staff, results showed. Advertising and marketing hiring managers also reported a strong need for professionals with expertise in creative development, user experience and social media.
"As businesses embark on an increasingly broad range of digital initiatives, many are bringing on specialized creative professionals to support these efforts," said Deborah Bottineau, district president of The Creative Group in Canada. "Whether recruiting project or full-time workers, employers may face challenges given today's tight candidate market. Managers need to be prepared to move quickly and offer competitive compensation packages that include sought-after perks to land top candidates."
View a snapshot of The Creative Group's State of Creative Hiring research in Canada for the first half of 2019.
The research also shed light on staffing challenges and trends in the creative industry. Among the findings:
  • Good talent is hard to come by. Eighty-nine per cent of advertising and marketing hiring decision makers said it's challenging to find creative professionals today.
  • There's a need for recruiting speed. When asked to name the greatest barrier to bringing on top creative talent, the most common response was a slow hiring process (19 per cent).
  • Flexibility is a selling point. Employers surveyed said a flexible work schedule (44 per cent) is the most desirable noncash perk for creatives. Professional development opportunities (20 per cent) ranked second.
  • Interview performance matters. When evaluating applicants for creative roles, 32 per cent of hiring decision makers rated a candidate's interview performance as the top criterion. Twenty-four per cent of respondents said previous experience carries the most weight.
  • Companies are relaxing some requirements. Seventy per cent of hiring managers are now more willing to bring on creative talent who have relevant certifications in lieu of a college degree than they were 12 months ago.
  • Frequent job changes are a red flag. Nearly three in 10 employers (29 per cent) said it's likely they'd remove a candidate from consideration if their resume showed a history of job hopping.
  • Retention is top a top concern. Seventy-seven per cent of companies are worried about losing current creative staff members to other job opportunities in the next 12 months.
"Building a strong creative team requires much more than identifying individuals with the necessary technical skills," added Bottineau. "Professionals are increasingly attracted and committed to companies whose values align with their own, which means assessing a candidates' potential workplace fit is just as essential. To attract the best people for the job and organization, employers must be proactive in promoting an authentic corporate culture and defining what makes their company a great place to work."
About the ResearchThe online survey was developed by The Creative Group and conducted by a leading independent research firm. It is based on responses from more than 200 advertising and marketing hiring decision makers who work full time at agencies with 20 or more employees or companies with 100 or more employees in Canada.
About The Creative Group
The Creative Group (TCG) specializes in connecting interactive, design, marketing, advertising and public relations talent with the best companies on a project, contract-to-hire and full-time basis. For more information, including job hunting services and candidate portfolios visit roberthalf.ca/creativegroup 
and roberthalf.ca/blog.

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