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New Hornitos Tequila Campaign, created by the community, Shows the Value in “Taking a Shot


Cross-cultural creative agency the community/la comunidad has launched a new digital campaign for Hornitos Tequila that highlights the extraordinary things that can happen when people have the willingness to “take a shot.”

Entitled “A Shot Worth Taking,” the campaign celebrates the brand’s history as a shot-taking, boundary-pushing brand, inspiring fans to adopt this same mentality. The campaign includes online video advertising, social media content, and OOH executions, as well as television advertising slated to launch in 2018.

The campaign features several real-life shot takers identified and selected through their own crowdfunding pages. Hornitos provides each individual with financial support, in exchange for the digital media spotlight, as they take their so-called shot in life. The group includes aspiring Mexican-American hip-hop artist Zairah, who Hornitos moved from Alaska to Los Angeles so she can pursue her dreams. Other real-life spotlights are shined on drag show producer Marc Singer, Hollywood stuntman Kyle Williams, as well as aspiring denim fashion designers Phillip Landrum and Phil Lee. Sara Alize Cross, a former fashion industry professional who took her own “shot” by switching her career to filmmaking, directed the campaign, while the community/la comunidad created and produced the digital and social media campaign



Team Credits
Agency: the community
VP, Executive Creative Director: Rodrigo Butori
Associate Creative Director: Marcelo Padoca
Associate Creative Director: Fernando Reis
Sr. Copywriter: Aaron Zimroth
Sr. Art Director: Aaron Willard
Copywriter: Lyndsey Stormer
Art Director: Juan Aguilar
Group Account Director: Mattia Nicadanno
Account Supervisor: Jessica Patino
Account Executive: Alaina Zuniga
Account Coordinator: Paola Rodriguez
Director of Planning: Tyler Witkin
Junior Planner: Jennifer Alonso
Director of Digital: Andy Amendola
Senior Digital Strategist: Maryam Hosseini
Executive Producer: Laurie Malaga
Producer: Lucia Riquelme
Manager of Creative Services: Mariana Sokolowski

Brand: Hornitos® Tequila
VP World Whiskey and Innovation: Malini Patel
U.S. IMC Lead: Jeanette Cutler
Sr. Brand Manager: Beth Krigel
Associate Brand Manager: Kelsey Gallagher


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Castiga o sursa nJoy Storm 550W

Castiga o sursa nJoy Storm 550W Giveaway sursa nJoy – Pe 31 august 2017 Tech Box a aniversat 3 ani de cand suntem in mediul online, astfel ca punem la bataie o sursa Storm 550W, oferita de cei de la nJoy, sponsorii acestui GIVEAWAY. Pentru a participa la acest giveaway …

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UEFA Nations League Brand Identity Unveiled

The new UEFA Nations League brand identity has officially launched with the UEFA Nations League homepage going live on UEFA.com. UEFA’s new tournament is the first national team competition to follow a league format in which all 55 UEFA member associations will compete against equally-ranked opponents in a race to win promotion to a higher league. The teams in League A will compete for a place in the UEFA Nations League Finals. The 4 group winners will play each other in two one-leg semi-finals. The losers will face off in a third place match, while the two victorious teams will play in the final, which will eventually crown the UEFA Nations League winners. The compact format, in which any match can be decisive, makes for a dynamic competition where no team can afford to lose its focus. In the UEFA Nations League, every game counts. This is a vibrant tournament and this forms the basis of its identity, with all the colours of the national flags of the 55 competing nations included. A brand that, like the competition itself, is always in motion and this is represented through triangles - moving up and downwards – which underline promotion and relegation with constantly changing shapes. The competition logo forms the heart of the brand identity: a flag that represents all 55 nations with the four leagues that make up the competition and participating countries moving up and down between the leagues. The design concept has been developed in collaboration with the Lisbon-based creative agency Young & Rubicam Branding.Hélder Pombinho, Creative Director at Y&R Branding, said: “Our approach to this logo was totally new – asking ourselves if no one had ever invented a logo until 2017, what would it be like? And the answer was that it would be something dynamic rather than static, and which could follow the emotions of the matches and their outcomes. We’re rather proud of the result and can’t wait to see how fans connect with the new brand.” Pedro Gonzalez, Managing Director at Y&R Branding, said: “UEFA handed us a big task when they asked us to create this logo. We believe we’ve delivered something that is going to work really hard for them and which will give football fans all over the world a real connection to this new tournament.”UEFA Nations League - Brand Story VideoCREDITS: Creative Director - Helder PombinhoGraphic designers - Bernardo Neves and Mariana LancastreBrandvoice - Sofia Moutinho and Ana PessanhaManaging Director - Pedro GonzalezProject Manager - Inês Batuca and Carina MotaAgency producer - Vasco Pamplona and Estela Rocha

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