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Catch Christmas with Orange and Publicis Conseil



Orange is launching its new Christmas campaign with Publicis Conseil around its star offer, the "Connected House" and a theme worthy of our childhood dreams: for the first time, we will be able to capture the real Santa Claus when he comes to the house... in shops or on the street.

It all begins when a group of children and teenagers from the same neighborhood embark on a mission that no one has ever succeeded before them: catching the real Santa Claus. Their ingenious organization, the solidarity of their crew and the help of the connected home technology will bring them considerably closer to their goal, to the rhythm of a jingle bells cover especially re-orchestrated by Orange in punk mode. Will this capture plan just be a dream or a reality? It's up to the viewer to decide.

The film, entitled "We got him! "and directed by Jeff Low, will be broadcast from 14th November in cinema and TV with a 60-second format broadcast during the half-time of the France-Moldova football game.

Other elements, print, digital, on social networks, in stores, in League 1 stadiums and special operations, will make this “#AttrapezNoël” (Catch Chistmas) mission the business of all French people through a powerful and jubilant global campaign for the holiday season.

CREDITS
Advertiser : Orange
Agency : Publicis Conseil
Brand Managers : Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Caroline Fortabat et Ombline Thomine-Desmazures.

Account Managers Publicis Conseil : Marie Wallet, Claudia Weiss, Steven Roué, Pascaline Montroussier.
Creative Director : Fabrice Delacourt
Strategic Planner : Damien Sabatier

ON AIR: 2019, Novembre 14th

Films Got Him (TV & Cinéma)
Copywriter : Marc Rosier
Art Director : Jean-Marc Tramoni
AD Assistants : Caroline Delhoume et Célia Kuczynski
TV Producer Prodigious : Benjamin Auberdiac
Production Company : La Pac
Producer : Jérôme Denis
Director : Jeff Low
DOP : Marcel Zyskind
Editing : Adriana Legay
Color Grading : Thomas Canu
Post-production : La Pac
Post-Production Manager : Betty Bertrand
Sound Production : Boris Nicou, Joël Tessonneau
Music : Titre : Jingle bells punk
Arrangeur : P Uminski
Editeur : Orange Editions
Producteur : Orange SA

Print (Press & Outdoor, Point of Sale)
Copywriter : Marc Rosier
Art Director : Jean-Marc Tramoni
AD Assistants : Caroline Delhoume et Célia Kuczynski
Art Buyer : Flore Silberfeld
Agency Producer : Sandrine Martin
Photographer : Nick & Chloé
Production : Soixante-quinze, Benoît Dreyfus

Radio
Copywriter : Marc Rosier
Production : Boris Nicou, Thomas Corbel (Prodigious)
Agency Producer : Sandrine Martin

Flagship Dramatisation
Account Managers : Antoine Clergeot, Paul Lelievre, Paul Fialip
Production : Arc Worldwild

Digital activation
Account Managers Marcel : Pascal Nessim, Eric Guillod, Estelle Littaye, Julien Cassar
Social media manager : Constance Bonardi
Creative Director : Xavier Le Boullenger, Eulalia Bartolomeu
Creative team : Amélie Mariotti, Victor Renaux, Jean-Charles Paillat
Digital Production : Eva Castrillo, Charles Ramaré, Sacha Bassili
TV Production : Manon Lapeyre, Sveva Rossino
Director : Edouard Le Scouarnec

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Daniel Riccardo ‘Enjoys the Moment’ in New Renault Clio Commercial by Publicis Italy

DANIEL RICCIARDO DISCOVERS NEW RENAULT CLIO

While he is having fun, the director despairs.

A Publicis Italy idea planned for all over Europe.



A set, a Formula 1 driver and a car to test. Everything’s normal, except that the car to test is the New Renault Clio, a car able to impress even Daniel Ricciardo – Renault Formula 1 Team racing driver – who during the spot will have fun finding out the technology on board instead of follow the Director’s indications and disobeying one scene after another.

This is the idea of the new TV commercial developed by Publicis Italy that will air all over Europe. Beyond the TV, the whole commercial will be uploaded on nuovaclio.it website,

completely dedicated to the best seller of the French House, with a wide section concerning all the innovations of the car at its fifth edition.

Supporting the campaign, a targeted content strategy on digital and on the main social channels.

CREDITS
Client: Renault Italy
Advertising, Digital e CRM Manager: Azzurra Lucignani
Advertising Executive: Cinzia Terragno, Giulia Freré

Agency: Publicis Italy
Global Chief Creative Officer Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli
Chief Creative Officer Publicis Italia: Cristiana Boccassini
Creative Director: Stefano Battistelli
Digital Creative Director: Massimo Guerci
Art Director: Dario Citriniti
Copywriters: Giovanni Coviello, Fabio Caputi
Digital Art Director: Iacopo Gioffrè
Digital designer: Simona Caldarini

General Manager: Daniela Di Maio
Account Director: Giada Salerno
Account Manager: Chiara Marotta
Head of Digital: Pierluigi Roselli
TV Producer: Luana Strafile, Eva Maio

House of production: Mercurio Film
Director: Augusto Zapiola
DOP: Nilkolai Brunel
Executive Producer: Luca Fanfani
Editor Hero Video: Francesco Loffredo
Editor Content Strategy: Fulvio Rossetti
Musica: Sizzer
Sound design: Daniele Virgilio
Sound mix: General Jingles
Color grading: MPC
Post production: Prodigious

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