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TrinamiX Presents 3D FaceID Module

TrinamiX unveils its compact FaceID solution for smartphones: "Protecting your data is nowadays more important than ever. #trinamiX3Dimaging allows you to protect your confidential infos by unlocking your mobile device only by facial recognition. The s...

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Slush brand ICEE launches in the UK with new campaign created by Quiet Storm



ICEE, the number one carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign created by Quiet Storm. The brand was founded in the 1950’s and was the world’s first carbonated slush.

The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a £10m increase in value in 2018, has created two 30-second animated commercials that will run in cinemas and also online.

The campaign focuses on ICEE’s American heritage with two fast-paced executions using bright and bold animations to bring to life “the yumageddon kaboom of taste” delivered by the drink. The campaign also features the all American voice-over of Andrew Anthony, the well-known voice of EA Sports.

Peter Robinson, Brand Manager at ICEE said: “Launching ICEE has been an exciting opportunity for Nichols. We worked closely with Quiet Storm to create a campaign that really stands out, bringing to life it’s American heritage and cementing the brand in the cinema experience.”

Jon Howard, Planning Director at Quiet Storm said: “We were challenged with launching a brand that was the largest of its kind in the USA, but almost completely unknown to UK audiences. We, therefore, centred on ICEE’s heritage and created an all American, larger-than-life, campaign that dramatizes the taste hit that ICEE delivers.”

CREDITS
Client: Peter Robinson, Brand Manager
Creative Director: Trevor Robinson OBE
Planner: Jon Howard
Art Director: Seb Jamous
Copywriter: Harry Iddon
Account Director: Stuart Crossman
Agency Producer: Alex Azis
Producer: Alex Azis
Editor: Ian Wilmer
Sound Design: Creative Outpost
Media planning/buying: Wavemaker






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Melexis ToF Sensor Detailed Datasheet

Melexis publishes quite a detailed datasheet of its MLX75024 QVGA ToF sensor based on Sony-Softkinetic pixel. So detailed spec is quite a rarity in the world of ToF imaging:

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Bouygues Telecom, Netflix & BETC present: #SpotTheReference



Bouygues Telecom are bringing out a new TV commercial that should intrigue and challenge even the most hardcore Netflix fans! There is a to more to this 60 second drama than what meets the eye - even the eye of an expert.

More precisely, there are 20 hidden references to original Netflix shows in this ad. Your mission? Find them.

Okay. So, you’ve spotted the lights from Stranger Things? Congrats… but that was the easiest one.

To find the other 19 you might want to take a closer look or two – even committed Netflix bingers with a trained eye for details will struggle to spot all the references.

The film created by BETC Paris shows a typical teenage boy chilling in front of Netflix on his phone when the battery suddenly runs out. We follow his desperate quest for a charger to watch the end of his episode. In a typical Bouygues Telecom manner the boy ends up finishing the series on the couch next to his cunning mother (guess who hid the charger…)

The ad that will run on French TV from this month promotes an offer where new premium phone and internet subscribers are offered one year of access to HD and multiple screen Netflix.

If you think you’re up to the challenge, prove it! Challenge your friends, go to spotthereference.com to play and prove you’re the best!

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