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Google To Make Billions With Programmatic Audio Advertisements


Digital audio ads are big money earners for companies, such as Google as IAB reveal that revenue made as a direct result of digital audio ads hit $1.6 billion last year. By the end of 2018, music streaming services are set to be used by 1.2 billion people, according to DoubleClick. With the value of the US digital ad market growing to $88 billion it’s only natural for a big businesses to cash in on the action. But will audio advertisements prove to be as successful as Google’s previous ad campaigns?

Why Programmatic Audio Advertisements?
Unsurprisingly, Google isn’t short of cash. Forbes ranks the multinational technology company as the second most valuable brand in the world with a value of $132.1 billion. However, to stay at the top of the list and to keep their financial outlook healthy, Google have to prove that they are an innovative leader in the technology industry and give advertisers what they want. Research from WideOrbit shows that 85% of American radio buyers are keen to buy real-time audio ads in order to reach their core customers. Meanwhile, no one can deny that programmatic ads sell. Spotify made $115 million from their ads during the first three months of the year, while Pandora made an impressive $215 million during the same period.

How Google aim to make 1.2 billion
Programmatic Solutions Partner MightyHive tested digital audio ad buying for one of their clients and had great success using Bid Manager. The trial returned 7.5 million impressions and more than 7,500 clicks across multiple platforms. Additionally, ad completion rates exceeded 95% and a click-through rate of 0.11% was achieved. Therefore, there is no doubt that Google aim to increase these figures amongst their own brand. Audio advertisements are also good earners for businesses such as Google as they are priced higher than alternative forms of advertisement, as they are priced on a CPM basis, cannot be skipped by listeners and are available on all major technical platforms, meaning a substantial return is all but guaranteed.

In an industry where other audio providers have proved that the financial return is high, Google’s new programmatic audio advertisements are set to make them billions and firmly cement their future as a leader in the technology industry. Audio ads are highly sought after and their clever design yields results and financial return that any business would lust after.

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Goals that Change Lives: Mastercard to Donate 10,000 Meals for Each Goal Scored by Messi or Neymar Jr.



The initiative is part of the company’s Start Something Priceless campaign launched on April 10th across Latin America and the Caribbean

Mastercard is taking another significant step in its commitment to help combat childhood hunger and malnutrition in Latin America and the Caribbean (LAC). For the first time in history, goals made by football icons Lionel Messi and Neymar Jr., will transcend the playing field. Starting today and running until March 2020, each time Messi or Neymar Jr. score a goal across any official tournament, the company will donate the equivalent value of 10,000 meals to the United Nations World Food Programme (WFP).

The initiative is part of the company’s Start Something Priceless campaign launched on April 10th, which brought together Messi and Neymar Jr. to kick off the #TogetherWeAre10 social movement. #TogetherWeAre10 was designed to inspire Latin Americans to unite for a common cause: improving the lives of thousands of children suffering from hunger.

The goals scored by Messi and Neymar Jr. will now take on a new meaning. Over the next 21 months, each goal represents an opportunity to unleash the power of a meal. “Providing children in Latin America and around the world with access to a nutritious, daily meal ensures better cognitive and physical development,” said Miguel Barreto, regional director, World Food Programme LAC. “Children who aren’t hungry show enhanced performance and concentration at school, which helps them build a better future.”

Goals will be scored both on and off the field. “I’m proud to be a part of this campaign that will help change the lives of thousands of children in my country and other regions of the world. I hope this initiative gives as many smiles as possible to all the children.” Messi said.

“I’m happy I can help make sure that children in the region can have a plate of food and more hope. Latin Americans know we can do great things when we come together, and this is an example of that. Together we can fight hunger,” Neymar Jr. said.

“We hope that through this effort, more children will have the opportunity to become 10s,” they added.

Aside from tuning goals into meals, Mastercard is also encouraging everyone in the region to take part and Start Something Priceless. Each time the hashtag #TogetherWeAre10 is used across social media channels, Mastercard will donate the equivalent value of one meal to the WFP. It’s that simple: each use of #TogetherWeAre10 equals one meal.

“As a long-time supporter of international football, we have deep insight into the power of football and the passion of the football fan. It’s an incredible sport that brings people together, sparks emotion and creates one-of-a-kind moments,” said Janet Rivera-Hernandez, VP Communications, Mastercard LAC. “The #TogetherWeAre10 movement is an example of how companies can do well and do good to drive a more inclusive society.”

Along the 2-year campaign, Mastercard aspires to have made a positive impact in the lives of children in the region by providing more than 10 million meals and supporting the fight against malnutrition across LAC.

More information about the campaign at the website: mastercard.com/juntossomos10

About Mastercard
Mastercard (NYSE: MA) is a technology company in the global payments business. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments, and businesses in more than 210 countries and territories. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business, and managing finances – easier, more secure, and more efficient for everyone. Follow us on Twitter at @MastercardLAC and on LinkedIn, join the discussion on our blog, and subscribe for the latest news on our Engagement Bureau.

About WFP
The United Nations World Food Programme - saving lives in emergencies and changing lives for millions through sustainable development. WFP works in more than 80 countries around the world, feeding people caught in conflict and disasters, and laying the foundations for a better future.

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