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Girl Builds Time Machine to Save Mother in Moving Campaign for Breast Cancer Now

Great Guns and Director Duncan Christie produce a stirring and empowering film, ‘2050’, for the charity.



Great Guns and Director Duncan Christie deliver a heart wrenching and moving campaign film, ‘2050’, to promote and raise funds for the UK’s largest breast cancer charity, Breast Cancer Now.

The film follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a series of days, we see the tiny trooper determinedly studying complex science textbooks, watching quantum theory videos, and raiding the house for objects to use in her special project. In the final reveal, the girl wakes up her mother, who has breast cancer - and leads her inside a ‘time machine’ that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the dial from 2017 to 2050.

The film closes with Breast Cancer Now’s aim that by 2050, everyone who develops breast cancer will live. The message of the film is that for some, including the family portrayed in this film, the year 2050, can’t come soon enough.
Great Guns’ Duncan Christie directed the bittersweet film – skilfully striking the perfect balance in tone between heart-breaking and empowering. Commenting on the project, Duncan says:

“My aim was to build up a sense of intrigue to draw in the audience, making the final reveal all the more impactful. We kept the visual tone hopeful as we wanted to focus on the optimism of our young hero. We also felt the story would benefit from a naturalistic approach. In order to capture off-the-cuff, ‘snatched’ moments in the life of this family, we chose to improvise at times, leaving room for spontaneity during the shoot.

“In order to tell this story truthfully, we had to get into [actor] Jessica’s mind-set,” Duncan continues. “As one expects for a film so heavily reliant on a child actor’s performance, our casting process was exhaustive. We saw a lot of great young actresses but Jessica had that spark which ultimately made her the only choice. She has the emotional intelligence and charisma to a carry a film of this weight."
‘2050’ was unveiled this month at the 2017 A Bigger Bounce fundraising event at The Roundhouse, held in aid of Breast Cancer Now. Sponsors included Viktor & Rolf, ITV, The Roundhouse, Hearst Magazine, Cucumber Productions Ltd., Moet Hennessy, Phil Mcintyre Television, Talon, Quantum, JamVans, Rhubarb and Great Guns.

During the event, hosted by Alex Jones, generous prizes were donated and auctioned off. A Raffle saw prizes ranging from a brand-new car, to an overnight stay at the Dorchester, tea at the Wolseley with Dame Barbara Windsor and dinner at restaurant ‘34’ with Bruno Tonioli.
CEO of Great Guns, Laura Gregory comments: “Breast Cancer Now is making progress towards the 2050 goal, but reaching it is dependent on continued public awareness and raising money for vital and much needed breast cancer research. The committee for A Bigger Bounce worked tirelessly to produce the third event. Co-Chairs, Carolyn McCall and Philippa Brown did a superb job pulling the committee together and harnessing everyone’s strength to deliver a top-notch night of fun and entertainment. The committee gathered prizes that were truly out of this world and worthy of the amounts raised. I lost my mother to breast cancer and will always give time to raise money for continued research to beat the disease.”

Breast Cancer Now is the UK’s largest breast cancer charity, dedicated to funding research into this devastating disease. For more information, please visit breastcancernow.org.


Credits
Production Company - Great Guns
Director - Duncan Christie
Executive Producer - Laura Gregory
Producer - Tim Francis
Director of Photography - Sy Turnbull
Production Designer - Francesca Massariol
Casting Director - Kharmel Cochane

Cast - Jessica Newton, Kate Rawson, Garry Summers

Editor - James Rosen @ Final Cut
Telecine - Matt Turner @ Absolute
Sound Mix - Ben Leeves @ Jungle
Music - Patrick Watson
Media - ITV TV, ITV V.O.D

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Egg Films’ Dan Mace Celebrates Doers in Refreshed Hunter’s Beer Ad


Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers.

“The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May.

“I treated this one like a sensory film where you can really feel all the elements combined,” he says, praising DOP Fabian Vettiger, art director Elmi Badenhorst, editor Stephen du Plessis, and Simon Ringrose from Say Thank You for the way each discipline complemented each other.

Start Refreshed was conceptualised by 140BBDO’s creative team of Mike Schalit, Alexis Beckitt, Bianca Bernstein and Bruce Harris.

Dan’s ‘start something’ attitude is certainly paying off: his award-winning short film, Gift, screened at TED Global between talks by presidents and pioneers in August, while Here’s To Us, his Tusker ad for Net#work BBDO, saw him selected for OnePointFour’s On The Cusp Of Greatness New Directors’ Showcase in October, alongside the likes of The Blaze, 2017 Cannes Film Craft Grand Prix winners for Territory, and Jonas Lindstroem, a 2017 Gold Clios winner for Kendrick Lamar’s Element.

Watch the director’s cut below:


About Dan Mace
Born and raised in Cape Town, Dan Mace has been behind-the-camera professionally since 16. Still in his twenties, Dan has already directed over 100 commercials, music videos, documentaries and short films, shooting on four continents for the likes of Tusker, Red Bull, CNN, Roxy and YouTube. His work has over 20m views on YouTube, where his channel has over 70 000 subscribers. Among other accolades, he’s won three Silvers in two years at the Young Directors Awards at Cannes Lions, while his first commercial, Tusker Here’s to Us, has already picked up an African Cristal Film Grand Prix; two Bronzes and a Craft Loerie; two One Show craft merits; Creative Circle Ad of the Month; Ad of the Week from MarkLives; and a Special Mention on ididtht’s SA Film Reel. His award-winning short film, Gift, screened at TED Global 2017 between talks by presidents and pioneers, and he was part of OnePointFour’s On The Cusp Of Greatness New Directors Showcase in October 2017. See more of Dan’s ads at https://eggfilms.tv/south-african-commercials-director/dan-mace/.

About Egg Films

The top ranked production company at the 2017 Loerie Awards, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Kyle Lewis, Lebogang Rasethaba, Slim, Sunu and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit https://eggfilms.tv.

Credit List

Title: Hunters “Start Refreshed”
Client: 140bbdo
Length In Seconds: 30”
First Flight Date: 01 November

Agency: (+Phone No:)
City & Country: Cape Town, Sa
Agency Producer: Lee-Anne Jacobz
Executive Creative Director: Mike Schalit
Creative Director: Alexis Beckitt
Copywriter: Bianca Bernstein
Art Director: Bruce Harris

Director: Dan Mace
Director Of Photography: Fabian Vettiger
Production Co Art Director: Elmi Badenhorst
Production Co Producer: Vjorn Du Toit
Executive Producer: Colin Howard

Editing Company & City: 2+3 Post, Cape Town
Editor: Stephen Du Plessis
Post Production Co & City: Static Black – Blake Prinsloo, Cape Town
Music & Music Publisher: Simon Ringrose, Say Thank You

Read More »

Egg Films’ Dan Mace Celebrates Doers in Refreshed Hunter’s Beer Ad


Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers.

“The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May.

“I treated this one like a sensory film where you can really feel all the elements combined,” he says, praising DOP Fabian Vettiger, art director Elmi Badenhorst, editor Stephen du Plessis, and Simon Ringrose from Say Thank You for the way each discipline complemented each other.

Start Refreshed was conceptualised by 140BBDO’s creative team of Mike Schalit, Alexis Beckitt, Bianca Bernstein and Bruce Harris.

Dan’s ‘start something’ attitude is certainly paying off: his award-winning short film, Gift, screened at TED Global between talks by presidents and pioneers in August, while Here’s To Us, his Tusker ad for Net#work BBDO, saw him selected for OnePointFour’s On The Cusp Of Greatness New Directors’ Showcase in October, alongside the likes of The Blaze, 2017 Cannes Film Craft Grand Prix winners for Territory, and Jonas Lindstroem, a 2017 Gold Clios winner for Kendrick Lamar’s Element.

Watch the director’s cut below:


About Dan Mace
Born and raised in Cape Town, Dan Mace has been behind-the-camera professionally since 16. Still in his twenties, Dan has already directed over 100 commercials, music videos, documentaries and short films, shooting on four continents for the likes of Tusker, Red Bull, CNN, Roxy and YouTube. His work has over 20m views on YouTube, where his channel has over 70 000 subscribers. Among other accolades, he’s won three Silvers in two years at the Young Directors Awards at Cannes Lions, while his first commercial, Tusker Here’s to Us, has already picked up an African Cristal Film Grand Prix; two Bronzes and a Craft Loerie; two One Show craft merits; Creative Circle Ad of the Month; Ad of the Week from MarkLives; and a Special Mention on ididtht’s SA Film Reel. His award-winning short film, Gift, screened at TED Global 2017 between talks by presidents and pioneers, and he was part of OnePointFour’s On The Cusp Of Greatness New Directors Showcase in October 2017. See more of Dan’s ads at https://eggfilms.tv/south-african-commercials-director/dan-mace/.

About Egg Films

The top ranked production company at the 2017 Loerie Awards, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Kyle Lewis, Lebogang Rasethaba, Slim, Sunu and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit https://eggfilms.tv.

Credit List

Title: Hunters “Start Refreshed”
Client: 140bbdo
Length In Seconds: 30”
First Flight Date: 01 November

Agency: (+Phone No:)
City & Country: Cape Town, Sa
Agency Producer: Lee-Anne Jacobz
Executive Creative Director: Mike Schalit
Creative Director: Alexis Beckitt
Copywriter: Bianca Bernstein
Art Director: Bruce Harris

Director: Dan Mace
Director Of Photography: Fabian Vettiger
Production Co Art Director: Elmi Badenhorst
Production Co Producer: Vjorn Du Toit
Executive Producer: Colin Howard

Editing Company & City: 2+3 Post, Cape Town
Editor: Stephen Du Plessis
Post Production Co & City: Static Black – Blake Prinsloo, Cape Town
Music & Music Publisher: Simon Ringrose, Say Thank You

Read More »

Castiga o excursie in Hawaii

În vremuri cu granițele închise, 3 milioane de dolari declanșează visul american! PRO CINEMA te invită la filmul românesc Hawaii! Din 17 noiembrie, mergi la cinema să vezi filmul, păstrează biletul și intră în concurs pe procinema.ro şi poţi să câștigi o excursie în Hawaii!  Introdu in formular datele, codul …

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