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Tessa Films Uses MLB All-Star Bryce Harper for Blind Barber Launch Campaign




The new online campaign for Blind Barber, the upscale chain of barbershops and grooming products, introduces Washington Nationals All-Star Bryce Harper as its spokesperson, as well as providing the perfect opportunity for Tessa Films to not only showcase their impressive production skills, but also their unique ability to collaborate with smart, forward thinking brands on overall creative strategy.

The creatively driven production house led by Lisa Masseur and Reid Brody played an integral role in the multi-faceted campaign that involved producing a faux social media clip of Harper using two hairdryers to achieve his signature look. The clip was then posted to his brother’s Instagram and Twitter feeds and quickly became a resounding viral success with nearly 1 million views in just 3 days and has been the subject of a plethora of earned media coverage in ESPN, USA Today, Washington Post, NBC’s Today Show and more.

But that was just phase one: That viral success laid the ground-work for the launch of the main online ad – a comedic gem directed and written by Tessa’s Tim Mason, with creative direction from Tessa Director Duncan Wolfe – that features a montage of Harper psyching himself up in the bathroom mirror while styling his hair and beard.

Masseur notes, “Because Tim’s background is in improv comedy as a veteran of Second City’s Mainstage, he created an atmosphere on set that allowed Bryce to relax into his character and have fun which led to the natural, genuine-feeling comedic performance that seems to really be resonating with the general public.

Matt Buchwach, Creative Director at Blind Barber, adds that the development of the concept was very organic and that feeling comes out in the final spot. ”“The creative process involved equal parts Bryce, Tessa and Blind Barber,” Buchwald says. “All of us collaborated on everything from the overall concept, down to the words and actions in the script.”

For Jeff Laub, one of Blind Barber’s co-owners, Tessa Films brought to the project pure professionalism, beautiful film, a comedic script and the best, most optimistic attitude on the planet.

“Tim, Duncan, Lisa and their crew made this thing come to life in a way that we could have only dreamt of,” Laub says. “Letting go of the actual production is a new thing for us, and Tessa made sure the final product still had the Blind Barber voice. It was awesome to work with such an experienced and creative group that still wanted to hear all of our ideas out from shot selection to script.”

The biggest challenge Mason faced directing the project centered on managing the limited availability of Harper, (who was in the middle of spring training during the shoot), as well as making sure the Instagram video looked as “unprofessional” as possible.

“We shot in Florida and worked around Bryce's spring training schedule, so we had a pretty limited window of time to get this done,” Mason notes. “The other big execution challenge was making sure that the Instagram video didn't come off as fake or staged. The goal was to get as much free press as we could and key to that was making sure that the video looked like it was actually filmed by Bryce’s brother.”

Mason adds, “This project gave us a great opportunity to showcase what we can do. We're not just a production company – we're a collection of creators, writers, filmmakers and creative directors. Because Blind Barber brought us in on the ground floor, we were able to partner not just on the production aspects but also on the creative ideas and the launch strategy. It was an exciting project and I'm glad that we got to be a part of it.

Creative Credits:
Client: Blind Barber
Project: Social/online campaign
Co-Owners: Jeff Laub, Josh Boyd, Adam Kirschenbaum, Matt Breen, Bryce Harper
Creative Director: Matt Buchwach
PR Director: Faith Dallal
Director of Social Media: Chris Rogers

Production/Creative: Tessa Films, Chicago, IL
Director/Writer: Tim Mason
Creative Director: Duncan Wolfe
Executive Producers: Lisa Masseur and Reid Brody

Post: Optimus, Chicago, IL
Editor: Mike Berg
Assistant Editor: Jenny Schaye
Senior Audio Engineer: Marina Killion
Finish Artists: Paul Rosckes, Connor Luczak
EP: Tracy Spera
EP/Managing Director: Brian Hrastar

Colour: The Mill, Chicago, IL
Colourist: Mikey Pehanich
Colour Assist: Lindsey Mazur
Colour Producer: Dan Butler
Colour Executive Producer: Laurie Andrianopoli

Read More »

Tessa Films Uses MLB All-Star Bryce Harper for Blind Barber Launch Campaign




The new online campaign for Blind Barber, the upscale chain of barbershops and grooming products, introduces Washington Nationals All-Star Bryce Harper as its spokesperson, as well as providing the perfect opportunity for Tessa Films to not only showcase their impressive production skills, but also their unique ability to collaborate with smart, forward thinking brands on overall creative strategy.

The creatively driven production house led by Lisa Masseur and Reid Brody played an integral role in the multi-faceted campaign that involved producing a faux social media clip of Harper using two hairdryers to achieve his signature look. The clip was then posted to his brother’s Instagram and Twitter feeds and quickly became a resounding viral success with nearly 1 million views in just 3 days and has been the subject of a plethora of earned media coverage in ESPN, USA Today, Washington Post, NBC’s Today Show and more.

But that was just phase one: That viral success laid the ground-work for the launch of the main online ad – a comedic gem directed and written by Tessa’s Tim Mason, with creative direction from Tessa Director Duncan Wolfe – that features a montage of Harper psyching himself up in the bathroom mirror while styling his hair and beard.

Masseur notes, “Because Tim’s background is in improv comedy as a veteran of Second City’s Mainstage, he created an atmosphere on set that allowed Bryce to relax into his character and have fun which led to the natural, genuine-feeling comedic performance that seems to really be resonating with the general public.

Matt Buchwach, Creative Director at Blind Barber, adds that the development of the concept was very organic and that feeling comes out in the final spot. ”“The creative process involved equal parts Bryce, Tessa and Blind Barber,” Buchwald says. “All of us collaborated on everything from the overall concept, down to the words and actions in the script.”

For Jeff Laub, one of Blind Barber’s co-owners, Tessa Films brought to the project pure professionalism, beautiful film, a comedic script and the best, most optimistic attitude on the planet.

“Tim, Duncan, Lisa and their crew made this thing come to life in a way that we could have only dreamt of,” Laub says. “Letting go of the actual production is a new thing for us, and Tessa made sure the final product still had the Blind Barber voice. It was awesome to work with such an experienced and creative group that still wanted to hear all of our ideas out from shot selection to script.”

The biggest challenge Mason faced directing the project centered on managing the limited availability of Harper, (who was in the middle of spring training during the shoot), as well as making sure the Instagram video looked as “unprofessional” as possible.

“We shot in Florida and worked around Bryce's spring training schedule, so we had a pretty limited window of time to get this done,” Mason notes. “The other big execution challenge was making sure that the Instagram video didn't come off as fake or staged. The goal was to get as much free press as we could and key to that was making sure that the video looked like it was actually filmed by Bryce’s brother.”

Mason adds, “This project gave us a great opportunity to showcase what we can do. We're not just a production company – we're a collection of creators, writers, filmmakers and creative directors. Because Blind Barber brought us in on the ground floor, we were able to partner not just on the production aspects but also on the creative ideas and the launch strategy. It was an exciting project and I'm glad that we got to be a part of it.

Creative Credits:
Client: Blind Barber
Project: Social/online campaign
Co-Owners: Jeff Laub, Josh Boyd, Adam Kirschenbaum, Matt Breen, Bryce Harper
Creative Director: Matt Buchwach
PR Director: Faith Dallal
Director of Social Media: Chris Rogers

Production/Creative: Tessa Films, Chicago, IL
Director/Writer: Tim Mason
Creative Director: Duncan Wolfe
Executive Producers: Lisa Masseur and Reid Brody

Post: Optimus, Chicago, IL
Editor: Mike Berg
Assistant Editor: Jenny Schaye
Senior Audio Engineer: Marina Killion
Finish Artists: Paul Rosckes, Connor Luczak
EP: Tracy Spera
EP/Managing Director: Brian Hrastar

Colour: The Mill, Chicago, IL
Colourist: Mikey Pehanich
Colour Assist: Lindsey Mazur
Colour Producer: Dan Butler
Colour Executive Producer: Laurie Andrianopoli

Read More »

The One Club for Creativity Opens Call for Entries For Young Guns 16 Program


Global portfolio-based competition for creative professionals age 30 and under
recognizing a body of professional and personal work.

NEW YORK, April 18, 2018 — The One Club for Creativitythe world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 16, celebrating international creative professionals age 30 or younger.

Young Guns (http://www.youngguns.org/), open to both members and nonmembers of The One Club, is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  

Young Guns competitions regularly attract entries from upwards of 70 countries, with more than half of the entries coming from outside the US.  Winners will be selected by a jury made up of past Young Guns winners and other creative leaders, to be announced shortly.

The program is open to creatives age 30 and under who have been working for at least two years, full-time or freelance.  Eligible entrants can submit a combination of professional and personal work in graphic design; advertising art direction and copywriting; architectural, environmental and interior design; industrial and product design; digital (UX/UI, experiential design, interactive, web design, apps, game development): film and animation (motion design, television, video); fashion; typography and lettering; illustration and photography.

The online entry system is open now at http://www.youngguns.org, with a deadline of June 15, 2018, 11:59 pm EST.  Entry fee is $100 for The One Club members, $150 for non-members.  This year’s winners will be recognized at the Young Guns 16 celebration and party on November 15 at the Highline Ballroom in New York.

Past Young Guns include rising stars who went on to become leaders in their chosen fields, including graphic designers James Victore (YG1), Stefan Sagmeister (YG1) and Jessica Walsh (YG8); advertising creatives Rei Inamoto (YG4) and Menno Kluin (YG6); illustrators Christoph Niemann (YG2) and Deanne Cheuk (YG4); photographers Ryan McGinness (YG2) and Jeremy Floto/Cassandra Warner (aka floto+warner, YG5); typographers Alex Trochut (YG6) and Gemma O’Brien (YG13); film and video director Mike Mills, animation artist Todd St. John (YG1) and others.

All Young Guns 16 winners will receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website.  Winners also receive a complimentary one-year ADC/One Club membership, permanent membership in the Young Guns network, a chance to be featured in Young Guns events and an assortment of career-boosting opportunities from Young Guns sponsors.

Young Guns has established a unique place in the creative world for considering a body of both professional and personal work from an individual, not just a single ad or design,” said Michael O’Rourke, executive director, ADC, part of The One Club.  “Winning is special because we’re celebrating a creative person’s individuality.  For young talent who usually don’t get the spotlight, Young Guns provides a global stage on which they can be recognized.”

“One objective of The One Club for Creativity is to offer recognition and support for creatives throughout every phase of their careers,” said Kevin Swanepoel, CEO, The One Club.  “Young Guns plays an important part in our programming because it celebrates and elevates the next generation of creative leaders, and serves as a lifelong network for winners who often reconnect over the years to refer work, collaborate on projects and help advance each other’s careers.”

Program branding is developed each year by a past Young Gun winner.  This year’s branding was designed by New York-based creative studio and artist representation agency Sunday Afternoon (http://www.sundayafternoon.us), led by Young Guns 11 winner Juan Carlos Pagan, co-founder and executive creative director.  

Young Guns 16 and other TOCC activities are made possible in part through the generous support of sponsors including Levine/Leavitt and Shutterstock

"Being involved with the Young Guns program is an inspiration.  Guiding artists in their careers and experiencing the many successes we achieve together is such a delight for us." said Liz Leavitt, co-founder, Levine/Leavitt (http://www.llreps.com), a leading international artists management agency with offices in New York and Los Angeles.  "The level of talented artists that are Young Guns is unparalleled, and we are thrilled to be a part of the program for the fifth consecutive year."

To enter or see more information, please visit http://www.youngguns.org.

The One Club for Creativity (www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work in terms of craft, design and innovation across all disciplines, including Advertising, Digital, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.


Read More »

The One Club for Creativity Opens Call for Entries For Young Guns 16 Program


Global portfolio-based competition for creative professionals age 30 and under
recognizing a body of professional and personal work.

NEW YORK, April 18, 2018 — The One Club for Creativitythe world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 16, celebrating international creative professionals age 30 or younger.

Young Guns (http://www.youngguns.org/), open to both members and nonmembers of The One Club, is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  

Young Guns competitions regularly attract entries from upwards of 70 countries, with more than half of the entries coming from outside the US.  Winners will be selected by a jury made up of past Young Guns winners and other creative leaders, to be announced shortly.

The program is open to creatives age 30 and under who have been working for at least two years, full-time or freelance.  Eligible entrants can submit a combination of professional and personal work in graphic design; advertising art direction and copywriting; architectural, environmental and interior design; industrial and product design; digital (UX/UI, experiential design, interactive, web design, apps, game development): film and animation (motion design, television, video); fashion; typography and lettering; illustration and photography.

The online entry system is open now at http://www.youngguns.org, with a deadline of June 15, 2018, 11:59 pm EST.  Entry fee is $100 for The One Club members, $150 for non-members.  This year’s winners will be recognized at the Young Guns 16 celebration and party on November 15 at the Highline Ballroom in New York.

Past Young Guns include rising stars who went on to become leaders in their chosen fields, including graphic designers James Victore (YG1), Stefan Sagmeister (YG1) and Jessica Walsh (YG8); advertising creatives Rei Inamoto (YG4) and Menno Kluin (YG6); illustrators Christoph Niemann (YG2) and Deanne Cheuk (YG4); photographers Ryan McGinness (YG2) and Jeremy Floto/Cassandra Warner (aka floto+warner, YG5); typographers Alex Trochut (YG6) and Gemma O’Brien (YG13); film and video director Mike Mills, animation artist Todd St. John (YG1) and others.

All Young Guns 16 winners will receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website.  Winners also receive a complimentary one-year ADC/One Club membership, permanent membership in the Young Guns network, a chance to be featured in Young Guns events and an assortment of career-boosting opportunities from Young Guns sponsors.

Young Guns has established a unique place in the creative world for considering a body of both professional and personal work from an individual, not just a single ad or design,” said Michael O’Rourke, executive director, ADC, part of The One Club.  “Winning is special because we’re celebrating a creative person’s individuality.  For young talent who usually don’t get the spotlight, Young Guns provides a global stage on which they can be recognized.”

“One objective of The One Club for Creativity is to offer recognition and support for creatives throughout every phase of their careers,” said Kevin Swanepoel, CEO, The One Club.  “Young Guns plays an important part in our programming because it celebrates and elevates the next generation of creative leaders, and serves as a lifelong network for winners who often reconnect over the years to refer work, collaborate on projects and help advance each other’s careers.”

Program branding is developed each year by a past Young Gun winner.  This year’s branding was designed by New York-based creative studio and artist representation agency Sunday Afternoon (http://www.sundayafternoon.us), led by Young Guns 11 winner Juan Carlos Pagan, co-founder and executive creative director.  

Young Guns 16 and other TOCC activities are made possible in part through the generous support of sponsors including Levine/Leavitt and Shutterstock

"Being involved with the Young Guns program is an inspiration.  Guiding artists in their careers and experiencing the many successes we achieve together is such a delight for us." said Liz Leavitt, co-founder, Levine/Leavitt (http://www.llreps.com), a leading international artists management agency with offices in New York and Los Angeles.  "The level of talented artists that are Young Guns is unparalleled, and we are thrilled to be a part of the program for the fifth consecutive year."

To enter or see more information, please visit http://www.youngguns.org.

The One Club for Creativity (www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work in terms of craft, design and innovation across all disciplines, including Advertising, Digital, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.


Read More »

At-Home Microdermabrasion In the Future of Beauty And Skincare



Contrary to popular opinion, using an at-home blackhead remover machine such as a microdermabrasion tool, can actually be beneficial for the skin. It's a gentler method of cleansing and exfoliating the skin, minus the big bucks one might typically have to pay for professional care.

Microdermabrasion was once solely available at beauty clinics, performed by licensed experts such as dermatologists or aestheticians. However, in recent years, at-home microdermabrasion machines have been introduced in the global beauty market, and more and more skincare enthusiasts are seeing their value. 

In the world of skincare, microdermabrasion as a is one of the most popular non-invasive cosmetic procedure around.  It works on the outermost layer of the skin (stratum corneum) by spraying microcrystals on the surface of the skin and using a suction motion to remove blemishes, dead skin cells and dirt.

Microdermabrasion prevents pores from getting clogged with dirt, oil and dead skin cells, therefore stopping future acne, blackheads and whiteheads from developing. It promotes proper blood circulation, and encourages collagen and elastin production to make the skin stronger and more flexible. 

It's also an effective skincare procedure for reducing the appearance of fine lines, by removing the pile of dead skin cells that make fine lines appear deeper. In fact, several people who underwent several microdermabrasion treatments have seen improvements after a few weeks of treatment. 

Microdermabrasion is a procedure many believe to be best done in clinics. However, several skin experts have stated that at-home microdermabrasion machines can do just as well of a job as those in clinics.

At-home microdermabrasion machines generally work similarly as microdermabrasion machines used by professionals. However, these portable, at-home, devices cleanses are more gentle on the skin, making them safe to use multiple times per week.

These at-home devices are considerably safe to be used by untrained hands. At-home microdermabrasion machines do not require a lot of training to be maneuvered properly, and does not pose as much risks as those in clinics. 

Similar to getting the treatment in clinics and centers, using an at-home microdermabrasion machine may still yield mild redness on the skin after each session. Other than that, there should be no other adverse side effects on the skin. 

Generally, at-home microdermabrasion is considered a unique take on the popular cosmetic procedure that may be just as beneficial to the skin. But just like any beauty tool, experts encourage beauty enthusiasts interested in doing this procedure to do a lot of research before investing on a single product. 

Anyone with sensitive skin issues such as psoriasis, dermatitis, eczema, roscea and severe acne amount others should also consult their doctor before using the device to weigh out its pros and cons, as well as potential risks.

Experts say that one of the most noticeable effect that microdermabrasion can have on the skin after a treatment is the improvement of the skin's texture and complexion. However, weeks of treatment can lead to even more enhancements on the superficial layer of the skin. 

With the advent of skincare treatment made more accessible at home, simple tools such as a microdermabrasion blackhead remover machine can do a lot to help anyone struggling with mild skin issues. 

It may not seem a lot, and a few more people may even prefer having the treatments done in clinics. But having these portable skincare treatment machines surge in the beauty market opens a big wide door for the beauty and skincare industry to grow. In fact, it might just be the commencement of what could be a revolutionary trend in humanity's journey towards understanding beauty and wellness. 


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MELODIE NOUĂ: Shaggy & Massari – ”Why” (2018). VIDEOCLIP OFICIAL, NEW SINGLE

Shaggy și Massari au lansat videoclipul oficial pentru noua melodie ”Why” pe YouTube vineri, 13 aprilie 2018. Enjoy! VIDEOCLIP NOU, MELODIE NOUĂ: Shaggy & Massari – Why [Official Music Video] NEW SINGLE 2018, NEW SONG Shaggy & Massari – WhyWhy Available Nowhttps://ffm.to/shaggywhyFollow Shaggy:Facebook: https://www.facebook.com/Shaggy/Twitter: https://twitter.com/DiRealShaggyInstagram: https://www.instagram.com/direalshaggy/by shaggymedia (YouTube), 13 apr. …

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Castiga 1 pick-up, 1 agenda, 1 six pack Ursus Retro

Îți mai amintești ce însemna distracția în anii 90? Mai știi pe ce dansai și ce mâncai sau ce jocuri îți ocupau zilele și nopțile? Ascultă Virgin Tonic în fiecare dimineață, spune ce însemnă pentru tine distracția în anii 90 și câștigi noua bere URSUS Retro – cu gust ca …

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