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UK Creativity Shines at Cannes Lions 2018 with New Department for International Trade campaign

The Department for International Trade is celebrating the success of the UK Creative Services sector at this year’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi.

The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential British metal polish with a royal warrant – Brasso – the “Official sponsor of the UK creative industries” for the week.

Developed in conjunction with media partners gyro, Clear Channel and voodooh, the campaign will update its creative throughout the week to celebrate the number of Cannes Lions won by UK creative agencies.

Current UK nominees include Adam&EveDDB, Mother, and Grey for their work with internationally headquartered brands such as Volkswagen, KFC and Volvo respectively.

The campaign is live throughout the festival (18-22 June), and will be running in DOOH, including a set piece site above the Grand Hotel (shown here).

The digital poster will be supported across paid social, digital display as well as on the ground PR activity from M&C Saatchi PR. The campaign will also partner with Campaign and Contagious to showcase the exceptional nature of UK creative companies.

The government department, led by International Trade Secretary Dr Liam Fox, seeks to increase international trade and investment as the UK prepare to exit the European Union. The work is part of the department’s GREAT International Trade campaign, which promotes British goods and services to international B2B and government buyers across fourteen key sectors.

Toby Orr, Director of Communication & Marketing said: “To work on an international scale and across all formats, adverts need to be based on inspirational creative ideas like these – we aimed to empower UK creative agencies while at Cannes Lions this week and get international audiences to consider finding a UK partner for their next creative execution.”

Justin Tindall, Chief Creative Officer at M&C Saatchi said: “It’s a great honour to be promoting the UK’s thriving creative industries at this critical moment in the nation’s trading history. This campaign is a brilliant example of M&C Saatchi’s founding philosophy – Brutal Simplicity of Thought – perfect for the unique and bustling environment of Cannes.”

Client: Department for International Trade
Director of International Trade Campaign : Jamila Saidi
Deputy Head of International Trade Campaign: Charlotte Moss
Campaign Marketing Manager: Olivia Loh

Creative Agency: M&C Saatchi
Chief Creative Officer: Justin Tindall
Deputy Executive Creative Director: Matt Lee
Creative Team: Matt Lee and Darren Keff
Strategy: Simon Butcher Chief
Client Officer: Jeremy Hemmings
Account Team: Gemma Dodds, Dan Eastment and Katie Mandel
Producer: Ed Day

Media Agency: gyro
Business Director: Verity Dyson

About the Department for International Trade
The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy.

About the GREAT International Trade Campaign
The GREAT International Trade Campaign works to promote the strength of UK industries to overseas buyers, forging new business partnerships through DIT Trade experts across the globe. Whether its celebrating close UK-US ties in the Creative Industries, or the use of UK technology across the world, the campaign creates an online presence through which exceptional UK companies are promoted on a global stage.

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Riipen and the Canadian Marketing Association Team Up to Deliver Experiential Learning Opportunities to Post-Secondary Students

How do you get a job without experience? BUT…how do you get experience without a job?

It's an age-old question for both undergraduate and continuing education students who are interested in upgrading their skills and/or going back to school, either because they are underemployed, want to advance in their careers or are looking to switch industries. To help tackle this conundrum, the Canadian Marketing Association (CMA) has partnered with Riipen to provide opportunities to post-secondary students through live, industry project-based learning.

CMA is the preeminent voice, advocate and advisor of the Canadian marketing profession. (CNW Group/Canadian Marketing Association)

Riipen's innovative "micro-experiences" can be incorporated into classrooms and other parts of academic life to better align post-secondary education with current labour market needs. Graduates will learn the skills needed for success in the workforce, while gaining first-hand experience with a broad network of potential employers.

For CMA, "this new partnership creates opportunities to enhance our student-focused learning environment in a compelling and interactive way," noted Tim Bishop, Vice-President, Marketing & Member Engagement. "With the launch of our Chartered Marketer designation, CMA is creating significant new pathways for students to gain entry into the marketing profession and for existing marketers to upgrade their skills and expertise."

"We're proud to be working with the CMA and its members to kick-start Riipen's latest collaboration," says Dana Stephenson, Co-Founder, Director of Academic Partners, Riipen. "We're committed to expanding experiential learning opportunities for all students. Gone are the days of dated textbook case studies on fake companies with no real-world application."

The Ontario Ministry of Advanced Education and Skills Development (MAESD) awarded Riipen $735,000 in funding to support the development of an ecosystem of industry partners. The funding will support eligible projects through March 2019 and serves to enhance Ontario's continuing efforts to deliver experiential learning opportunities to every student in the province. It will also allow Riipen to subsidize a substantial portion of the cost of its platform to organizations of all sizes interested in participating in real-world project initiatives at Ontario's educational institutions.

About Riipen
Riipen is an experiential learning platform on which organizations of all sizes and students of all backgrounds can engage actively, frequently and authentically. Riipen partners with academic institutions across North America to scale experiential learning opportunities on campus dramatically, both inside and outside of the classroom, providing educators, students and industry partners with the tools needed for effective and beneficial collaboration. Based in Vancouver and Toronto - and operating across North America - Riipen launched its market-leading platform in January 2017 and has already supported over 20,000 student experiences through the platform across 130 campuses and 1,500 industry partners.

To learn more about how you can get involved in a student project experience, please connect with our team or visit www.riipen.com/CMA to speak to a Riipen representative today.

About the Canadian Marketing Association (CMA)
CMA is the preeminent voice, advocate and advisor of the Canadian marketing profession. CMA's 400+ corporate members share thought leadership, participate in professional development offerings and contribute to a balanced environment where consumers are respected while businesses can thrive. CMA's Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up-to-date with best practices. CMA champions self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice, plus resources for consumers to better understand their rights.

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Yole Forecast on 3D Sensing Market

Yole Developpement publishes "3D Imaging & Sensing 2018" report:"Apple set the standard for technology and use-case for 3D sensing in consumer. From our initial depiction of the market in March 2017, the main gap is in illumination ASP, which is gr...

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